February 2020 - February 2022 (2 years)
Amsterdam, The Netherlands
Led rebrand initiative with in-house design team contributing to overall 10X growth in
core KPIs from July 2020. Migrated email marketing system to Sendgrid & Customer.io creating automated flows and 120% session growth from Dec 2020-Dec 2021. Led the strategy and production for JamesEdition’s first publication & real estate market report with collaboration from core clients generating €25,000 in revenue with over 2,000 downloads in the first month of launch.
Managed team; conducting reviews & managing new hires. • Assisted in growth of own internal blog, The Journal, grown to over 100K monthly
readers.
JamesEdition is the world’s largest luxury marketplace to service the needs of HNWIs in life’s most valuable personal transactions. Every month over 1M+ visitors from around the globe browse in pursuit of high-end real estate and supercars, private jets, yachts, and more through the curated catalogue of thousands of approved sellers worldwide.