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Alida Urban

Product Manager

Can work in or around City of London

  • 51.5073
  • -0.1277
  • Suggested rate 567 € / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Alida's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Alida's quote.

Location and workplace preferences

City of London, United Kingdom
Can work onsite in your office in
  • around City of London and 50km


Company size
Would prefer:
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
Would prefer to avoid:
  • 1 person
  • ≥ 5000 people


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • Hungarian

    Native or bilingual

  • English


  • Italian



Skills (7)

Alida in a few words

I am a Product Manager with a passion for finding meaningful and effective digital solutions to human problems, that enhance real life experiences and aid positive technological progress.

From 7 years of experience working on digital products, and an education in both digital design and computer science, I've gained a deep knowledge of the full lifecycle of building a successful product.



Product Manager  - As a freelancer

London, UK

January 2022 - Today (9 months)

Knight Dragon Ltd

Product Manager  - As a freelancer

November 2019 - October 2021 (1 year and 11 months)

• Managing the digital ecosystem of the Greenwich Peninsula, the Design District and bureau: including marketing led websites, property, events and exhibition campaigns, digital wayfinding prototypes and a custom built application, called The Hub, for the residents, tenants and club members to manage all aspects of their lives.
• Driving product vision, UX/UI design, strategies and roadmaps in the context of broader organisational strategies and goals
• Conducting discovery and creative brainstorming workshops with various internal and external stakeholders.
• Collaborating with design and development agencies to execute effective solutions: marketing websites, campaign pages, physical and conceptual builds, application and API development and 3rd party software integrations (e.g.: Salesforce, MRI, Stripe, Square, Nexudus, etc)
• Advising the business on tech solutions, trends and best practices using digital tools for operational purposes



Digital Product Manager

London, UK

September 2016 - November 2019 (3 years and 2 months)

• Managing TrendWatching's core B2B SaaS product, Premium - Trend Intelligence Platform and all assets, multi-platform digital campaigns built around them from ideation, through design and development to user testing and delivery.
• Working closely with the management team to set up clear business goals and product vision through OKRs and regular management meetings.
• Understanding and analysing pain points in customer journeys, validating hypotheses, and prioritising improvements.
• Discovering, validating, documenting requirements and transforming them into feature specs / user stories for the development team.
• Supporting the design team with user journeys, wireframes, UX/UI design and making sure the prototypes are clear for all stakeholders and the development team.
• Aggregate input from many different stakeholders and translate them into a product strategy and outcome-based roadmaps.
• Drive product feature launches including working with the product marketing and growth teams.
• Leading a team of designers and developers and supporting them through documentation, scheduling, processes, workshops and organising regular stand ups and team outings.
• Managing Design projects: UX/UI, printed collaterals (books, leaflets, brochures, workshop toolkits etc), corporate branding, tutorial videos, email and social media marketing collaterals.
• Introducing and experimenting with methodologies such as Agile, Design Sprints and working closely with the core management team on enhancing employee happiness and motivation.


Lead Project Manager

October 2015 - September 2016 (11 months)

• Managing a range of digital projects: Wordpress and Drupal sites, iOS and Android builds as well as custom built platforms, from conception to delivery, ensuring that budgets, timeline and specifications are all adhered to.
• Building strong client relationships and managing their expectations throughout the project, making sure to meet their requests while still following the scope of the project.
• Leading a small team of designers, developers and project managers and provide support for them through regular brainstorming meetings and implementing new processes.