Alister Comrie

My role within this PropTech start up business was to drive all aspects of the sales and marketing mix to create new partner engagement opportunities including:

• Team planning and recruitment of 11 staff to meet operational requirements to achieve growth targets

• Business strategy development

• Sales and marketing positioning and implementation planning

• Development of all sales and marketing materials including a mobile first website, social media presence, sales decks and B2B live events

• Activation of all aspects of the sales process including management of third party call centres Key achievements:

• 86 new business wins offering future revenue opportunities of over £14m

• Marketing strategy and sales funnel developed to achieve 120 new client wins per annum to exceed growth targets

Within this fully integrated marketing consultancy I was responsible for all business functions including pitching for and winning new business, client consultation on a project-by-project basis, implementation of marketing programmes and full financial management. Additionally, when required I built and managed bespoke teams of up to 50 multi-disciplined, specialist professionals to deliver projects against specific client needs. Disciplines include strategic marketing and planning (including new market initiatives), formulation of omni-channel experiential and retail strategies, digital engagement, NPD, brand development, B2B & B2C new business development and affiliate partner programmes. New business wins and achievements:

• Account Technologies: Led the marketing requirements to present the company's range of brands and products targeting customers across multiple on and off-line channels, including two new product launches for Tappily which successfully transitioned all customers to a new loan platform, and Tenancy360

• Account Technologies: Established and ran an in-house digital design agency comprising of seven front and back-end developers and designers delivering 53% cost savings p.a.

• Account Technologies, AccountScore and Fun Space Books: Project lead on full turnkey solutions for nine international B2B events to raise brand awareness for B2B and B2C products

• The Wine Cellar: Evolved and managed the retail programmes across the USA to successfully deliver 12 new retail stores

• VASHI: Managed the roll-out of five new UK retail environments

• Oak Furnitureland: Developed and implemented USA growth plans across multiple States to facilitate their potential expansion across the east coast

• People for Research: Instrumental in new market growth initiatives across Europe, North America and Asia to assess business growth potential

• We Are DGB & Bang On Books: Non-Executive Director roles to advise on launch and growth strategies

Creating new market and vertical sector growth opportunities for personalised stories.