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Amma Aburam

CRM, Email Marketing &Data expert-bilingual ENG/FR
  • Suggested rate
    €486 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Amma's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Categories
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Skill set (20)
Industry fields of expertise
Amma in a few words
I'm a bilingual (ENG/FR) CRM and Digital Marketing expert with an international background based in London (7 years experience). With expansive experience across email marketing ESPs like Mailchimp, Klaviyo, Emarsys and Salesforce (to name a few). Let's craft and implement a brilliant CRM strategy together.

CORE SKILLS:

CRM Strategy
CRM & Database Marketing
Email Marketing & CLTV Strategy
Campaign management
Website content creation
and management
SEO Copywriting
Social Media
Reporting & Analysis


DIGITAL TOOLS:

SALESFORCE for email
EMARSYS (similar to BRAZE)
KLAVIYO
MAILCHIMP
TAXI for email
ADOBE Campaign for email
ADOBE InDesign
GOOGLE Analytics
Experience
  • SYZYGY
    CRM & Data Architect
    DIGITAL & IT
    November 2022 - April 2023 (6 months)
    London, England, United Kingdom
    Achievements:
    - Worked with clients across medical, pharmaceutical and publishing industries
    - Performed successful audits of CRM platforms and tools and recommended client-fitting strategies
    CRM Audit CRM Consulting Email Marketing Strategy ESP research
  • Lucy & Yak
    CRM MANAGER
    E-COMMERCE
    October 2021 - October 2022 (1 year and 1 month)
    Brighton, England, United Kingdom
    Achievements:
    • Developing and owning the company CRM & CLTV strategy
    • Creating and managing monthly/weekly email calendar and sends
    • Creating and optimising triggered flow emails and segmentation
    • Managing and optimising the loyalty and referral programme
    • Creating a weekly and monthly email channel performance report
    • Working closely with the wider team: product/merchandising team, creative
    team: designer, copywriter and data analysis team to deliver effective
    omnichannel content
    Customer Loyalty/ Retention Customer Journey Email design Email marketing Klaviyo Shopify
  • All Saints
    SENIOR CRM EXECUTIVE
    E-COMMERCE
    January 2020 - September 2021 (1 year and 9 months)
    London, UK
    Achievements:
    • Implemented and optimised CRM strategies for customer retention
    • Daily execution of the BAU emails & SMS sends via Emarsys
    • Created and planned the monthly CRM calendar
    • Led the implementation and management of CRM automation
    campaigns and refer a friend program (Mention Me)
    • Analysed & reported on campaign performances through key KPIs
    • Coordinated and worked closely with merchandising, trade, marketing
    and design teams to deliver effective omnichannel content
    emarsys Customer Loyalty/ Retention Email marketing Customer Journey
Recommendations
Education
  • Bachelor in Business & Corporate Commuications
    Skema Business School, France
    2012
    Graduated with Honours.