- SYZYGYCRM & Data ArchitectDIGITAL & ITNovember 2022 - April 2023 (6 months)London, England, United KingdomAchievements:- Worked with clients across medical, pharmaceutical and publishing industries- Performed successful audits of CRM platforms and tools and recommended client-fitting strategies
- Lucy & YakCRM MANAGERE-COMMERCEOctober 2021 - October 2022 (1 year and 1 month)Brighton, England, United KingdomAchievements:• Developing and owning the company CRM & CLTV strategy• Creating and managing monthly/weekly email calendar and sends• Creating and optimising triggered flow emails and segmentation• Managing and optimising the loyalty and referral programme• Creating a weekly and monthly email channel performance report• Working closely with the wider team: product/merchandising team, creativeteam: designer, copywriter and data analysis team to deliver effectiveomnichannel content
- All SaintsSENIOR CRM EXECUTIVEE-COMMERCEJanuary 2020 - September 2021 (1 year and 9 months)London, UKAchievements:• Implemented and optimised CRM strategies for customer retention• Daily execution of the BAU emails & SMS sends via Emarsys• Created and planned the monthly CRM calendar• Led the implementation and management of CRM automationcampaigns and refer a friend program (Mention Me)• Analysed & reported on campaign performances through key KPIs• Coordinated and worked closely with merchandising, trade, marketingand design teams to deliver effective omnichannel content
- Bachelor in Business & Corporate CommuicationsSkema Business School, France2012Graduated with Honours.