Amy Madden, Digital Marketing

Check out Amy's expertise

Hello there! I'm a Marketing Specialist with a passion for creating engaging content. I've honed my skills in copywriting for blogs, websites, social media, and other marketing collateral, crafting messaging that resonates with audiences and drives action. With my extensive experience in email marketing and Google Analytics, I can help businesses create campaigns that not only look great, but also deliver results.

I take pride in my ability to increase brand awareness and grow social media accounts, using a data-driven approach to understand what works and what doesn't. Whether you're looking to improve your website's SEO, create eye-catching graphics, or craft compelling email newsletters, I'm here to help. With my expertise and dedication to delivering exceptional work, you can trust me to help you achieve your marketing goals.

BiP Solutions

Senior marketing Executive

E-COMMERCE

September 2022 - Today (2 years and 2 months)

Glasgow, Scotland, United Kingdom

As Senior Marketing Executive for BiP's Supply2Gov brand, I am responsible for executing strategies to drive traffic to the website through targeted email and social media campaigns. I work closely with the SEO team to optimize content and increase the brand's visibility and ranking on Google. Meeting key performance indicators (KPIs) is a top priority, and I regularly report on all analytics from website to email, using data to inform future campaigns.

In my role, I am solely accountable for growing the brand and increasing turnover. With a keen eye for detail and a deep understanding of our audience, I develop and execute campaigns that not only meet, but exceed expectations. Through effective messaging, creative content, and strategic planning, I am committed to driving continued success for the Supply2Gov brand.

Master of Science in International Marketing

Glasgow Caledonian University

2019