Browse profiles Post a project
Malt welcom

Welcome to Anna's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Anna to discuss your project or search for other freelancer profiles on Malt.

Anna Fedotova

Product Data Analyst | Consultant

Works remotely from Carentan les Marais

  • 49.3034
  • -1.24827
  • Suggested rate 560 € / day
  • Experience 2-7 years
  • Response rate 100%
  • Response time 24 hours
Propose a project The project will begin once you accept Anna's quote.

This freelancer is available part-time (4 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 4 days per week

Propose a project The project will begin once you accept Anna's quote.

Location and workplace preferences

Carentan les Marais, France
Remote only
Primarily works remotely


Project length
  • Between 1-3 months
  • Between 3-6 months
Business sector
  • Digital & IT
  • E-commerce
  • Education & E-learning
  • Tech
  • Travel & Tourism
Company size
  • 11 - 49 people
  • 50 - 249 people


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email



  • English


  • Spanish


  • Russian

    Native or bilingual


Skills (24)

Anna in a few words

I’m Anna, and I help companies navigate the messy landscape of data and product analytics!

In the past 5+ years, I’ve worked for a number of digital startups and scaleups as one of the first joiners of the data department. This gave me a lot of exposure to a wide range of problems, from defining activation for a B2B SaaS product to choosing the right data infrastructure for a B2C online learning platform.

I have helped product, marketing, and strategy teams to frame their business questions to be answered with data, translated these into clear requirements for engineering teams, and as a result provided the necessary visibility on how the business is doing through clear metrics and data-driven frameworks for decision making.

I am passionate about education and I love to explain complex concepts in an easy-to-understand way. I will avoid throwing meaningless data lingo your way just to make myself look smart. I also stick to a “no BS” approach in my work: my main driver is to set you up for success, not to build you a Tesla when all you need is a bicycle right now. And I definitely like to approach any challenges with a can-do attitude and a nerdy joke.




Product Data Analytics Consultant  - As a freelancer

New York, United States of America

November 2021 - Today (1 year and 4 months)

- Carried out an in-depth audit of existing metrics consistency and accuracy and provided actionable recommendations
- Created data infrastructure proposal to move faster in the short-term and scale better in the mid-term
- Facilitated brainstorming sessions with the business stakeholders (product, strategy, design, operations) to define questions to be answered with data
- Put in place a tracking plan for the engineering team to implement missing events and establish a standardized naming convention
- Defined business and product metrics, visualized them through interactive dashboards
Product analytics Mixpanel Metabase Metrics Segment Redshift Reporting Tracking SQL


Education & E-learning

Senior Data Analyst  - As a freelancer

Brisbane, Australia

October 2020 - September 2021 (11 months)

- Established scalable data infrastructure that permitted automated reporting with up-to-date data
- Created tracking plan and managed the implementation of Segment event tracking by the engineering team
- Defined growth funnel and created a self-serve calculator helping marketing & product assess the projected impact of their initiatives on the bottom line
- Designed experiments, defined success metrics, and assessed the expected and actual impact of product & growth initiatives (A/B testing)
- Fostered data-driven company culture by providing training, sharing exploratory analysis insights, and enabling decision-makers to access the necessary data


Travel & Tourism

Data Analyst

Barcelona, Spain

July 2019 - September 2020 (1 year and 2 months)

- Led analytical projects within product and growth teams (multi-touch attribution, definition of activation and Product Qualified Lead, activity-based customer segmentation)
- Designed and implemented actionable metrics, dashboards, and reports (Looker, Amplitude)
- Created data models in Redshift and Looker
- Defined tracking to measure new feature adoption
Looker Amplitude Data Analysis Product Analytics SQL Segment Redshift Reporting Dashboard