Skill set (31)
Annick in a few words
I am a passionate communication expert with +13 years experience in
digital marketing, communication and media.
What makes me unique is that I master the digital media as well as the more traditional / classic / ATL media.
Some key projects I managed and where I am particularly proud of:
- Launch of an own webshop for NIVEA
- A loyalty program through Salesforce
- Implementation of social channels for new brands (eg. Florena)
- New innovative tools such as chatbots, apps or QR-codes
- A digital transformation shift from 18% to 25% share in 2 years
1 year project at Colruyt Group where I implemented yearly media plans for brands such as DATS24, Bike Republic and Colruyt Group Academy - focussing on b2c and b2b.
Last but not least, I am perfect trilingual, so I will quickly adapt into your company environment and smoothen the collaboration with stakeholders.
Don't hesitate to contact me if you need to define or refine your marketing strategy by someone that understand both worlds off- & online, but keeps the focus on digital innovation!
Experience
- BEIERSDORFSenior Digital ManagerFASHION & COSMETICSSeptember 2012 - October 2019 (7 years and 1 month)Brussels, BelgiumCoached a team of 3 employees. Managed the NIVEA digital marketing budget. Coordinated all digital touchpoints such as website, social media, influencers, newsletters and webshop.- Launched an own NIVEA webshop part of the top 3 European countries.- Implemented a 360° digital strategy (KPIs tracking, reporting, and optimisation).- Increased the digital share by +5%.
- BEIERSDORFHead of Media & DigitalFASHION & COSMETICSOctober 2019 - June 2022 (2 years and 8 months)Brussels, BelgiumLed a team of marketing professionals. Accountable for the marketing budget. Performed critical analysis on the ROI of marketing activities. Advocated for digital transformation and change management throughout the organization.- Guided junior profiles to become senior Managers.- Organized team-building events and promoted accountability and ownership, driving engagement and reaching business objectives within budget.- Increased the digital presence by +60% in search, +13% eComm, 490 dCRM engagement.- Led a European Use Case with the launch of a new loyalty program.- Implemented a 360° media and digital strategy in line with business objectives.- Strengthened the collaboration with agencies, negotiated budgets, and performed agency pitches.- Implemented new innovative tools, such as SKIN Guide and Chatbots.
- BEIERSDORFJunior Product ManagerFASHION & COSMETICSOctober 2011 - September 2012 (11 months)Managed the personal care NIVEA marketing budget. Reported monthly sell in & sell-out data with Nielsen, Bone, and SAP. Tracked innovations and launches and organized field operations. Implemented yearly marketing plans. Improved collaboration with agencies, shopper & sales team, and finance department.
Recommendations
Education
- Master of BusinessSolvay Brussels School of Economics and Management2018Executive MBA, Marketing
- Master's degree, Communication Sciences: Strategic Corporate Communication & MarketingVrije Universiteit Brussel2011Master's degree, Communication Sciences: Strategic Corporate Communication & Marketing