Welcome to Borislav's freelance profile!
This freelancer is available full-time but hasn't confirmed their availability in over 7 days.
Location and workplace preferences
- Location
- Munich, Germany
- Remote only
- Primarily works remotely
Preferences
- Project length
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- ≤ 1 week
- ≤ 1 month
- Between 1-3 months
- Between 3-6 months
- Business sector
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- Biotech
- Digital & IT
- E-commerce
- Education & E-learning
- Environmental
+9 other
- Company size
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- 1 person
- 2-10 people
- 11 - 49 people
- 50 - 249 people
- 250 - 999 people
+2 other
Verifications
Freelancer code of conduct signed
Read the Malt code of conduct
Reputation
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Languages
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English
Native or bilingual
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German
Fluent
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French
Fluent
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Chinese
Conversational
Categories
Skills (41)
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
Borislav in a few words
Digital marketing and digital strategy are nowadays essential to virtually any company of any size in any market, and two things fascinate me the most about these two.
First: the concept of consideration of various existing data points, user behavior patterns, channels, platforms, designs, tools, pricing, and many other factors to come up with the best plan to create a valuable experience for the customer, so they would come back.
Second: how a good digital marketing strategy and execution is never a destination, but a journey full of learning, analysis, optimization, and shifting of gears.
I thrive on this fascination while helping businesses achieve their goals online by adding the right mix of digital tools, know-how, and resources to reach out to their customers and create unforgettable experiences for them. No matter if it is a comprehensive digital strategy or a focus on one specific area (social media, campaign management, web optimization, analytics, etc.) or task (introduction of a new feature, website, or a product), I thrive on the new and the yet unexperienced. Every project is different, so is the target audience, and the more situations I encounter, the more motivated I find myself to learn more, consider more, and apply more.
Previously, I have amassed valuable marketing experience and knowledge in various industries (Tech, Healthcare, Commerce, Music, and more) in both Europe and Asia, in B2B, B2C, global or regional settings. As an alumnus of three worldwide renowned universities – Fudan University, IE Business School, and MIT Business School, I feel that multiculturality and empathy have become an inseparable part of me.
Outside of my work, I enjoy literature that helps me grow, learn, and understand. I also travel near and far and capture photographs.
Specialties: Digital Marketing, Digital Strategy, Social Media, Online Marketing Campaigns, Project Management, B2B, B2C, SEO, PPC, Content Strategy, Customer Journey Mapping, User Experience,
First: the concept of consideration of various existing data points, user behavior patterns, channels, platforms, designs, tools, pricing, and many other factors to come up with the best plan to create a valuable experience for the customer, so they would come back.
Second: how a good digital marketing strategy and execution is never a destination, but a journey full of learning, analysis, optimization, and shifting of gears.
I thrive on this fascination while helping businesses achieve their goals online by adding the right mix of digital tools, know-how, and resources to reach out to their customers and create unforgettable experiences for them. No matter if it is a comprehensive digital strategy or a focus on one specific area (social media, campaign management, web optimization, analytics, etc.) or task (introduction of a new feature, website, or a product), I thrive on the new and the yet unexperienced. Every project is different, so is the target audience, and the more situations I encounter, the more motivated I find myself to learn more, consider more, and apply more.
Previously, I have amassed valuable marketing experience and knowledge in various industries (Tech, Healthcare, Commerce, Music, and more) in both Europe and Asia, in B2B, B2C, global or regional settings. As an alumnus of three worldwide renowned universities – Fudan University, IE Business School, and MIT Business School, I feel that multiculturality and empathy have become an inseparable part of me.
Outside of my work, I enjoy literature that helps me grow, learn, and understand. I also travel near and far and capture photographs.
Specialties: Digital Marketing, Digital Strategy, Social Media, Online Marketing Campaigns, Project Management, B2B, B2C, SEO, PPC, Content Strategy, Customer Journey Mapping, User Experience,
Experience
Open as App GmbH
Software Publishing
Head Of Marketing
Create & share great apps based on your data in Excel, Google Sheets or databases. Automatically. Instantly. #nocode. Secure. Any platform.
• Leveraging multiple analytical and content marketing platforms aiming to grow the current customer base and generate leads
• Establishing and improving the current marketing technology and process setup
• Ideating and executing growth marketing strategies focusing on customer added value and performance • Implementing a content strategy leading to more than 15% growth in new users and above 399% on social media channel delivered in the first 3 months after implementation
• Leading a team of three marketers
• Leveraging multiple analytical and content marketing platforms aiming to grow the current customer base and generate leads
• Establishing and improving the current marketing technology and process setup
• Ideating and executing growth marketing strategies focusing on customer added value and performance • Implementing a content strategy leading to more than 15% growth in new users and above 399% on social media channel delivered in the first 3 months after implementation
• Leading a team of three marketers
Borislav Kiprin Digital Consulting
Digital & IT
Digital Strategy & Marketing Consultant - As a freelancer
I am helping companies take their digital marketing efforts to the next level by developing digital strategies, focusing on the right mix of platforms, processes, and resources, channels, and approaches (web analytics, content strategy, social media, PPC, website optimization, CRM, etc.) based on the customer’s business specifics and historical performance.
Main services:
• Digital Strategy
• Social Media Strategy
• Paid Search & Social
• Content Strategy
• Analytics
• Training & Workshops
Additionally, I am also aiding NPOs, NGOs, and individuals to strengthen their digital presence and communication aiming to gain greater visibility on their good projects. Last but not least, I am sharing my knowledge and expertise through workshops aiming to empower businesses to take matters in their own hands and continue growing with time and experience.
Notable projects include:
- Zports.com - Campaign strategy for a new Premium feature and iOS and Android apps launches (2019)
- A Swiss-based Consulting Firm - Remarketing, PPC, and inbound lead generation (2019)
- GE Healthcare - Digital Marketing Advisor Central Europe (2017) - SEO and B2B Social Media strategy for a leading European embedded systems distributor. (2016)
- Content Marketing for Hubstaff (2016) - Enigma's Social Song
- Co-lead digital, social media, and content strategies for first-of-its-kind online user-generated songwriting with Enigma and its fans. (2010)
Main services:
• Digital Strategy
• Social Media Strategy
• Paid Search & Social
• Content Strategy
• Analytics
• Training & Workshops
Additionally, I am also aiding NPOs, NGOs, and individuals to strengthen their digital presence and communication aiming to gain greater visibility on their good projects. Last but not least, I am sharing my knowledge and expertise through workshops aiming to empower businesses to take matters in their own hands and continue growing with time and experience.
Notable projects include:
- Zports.com - Campaign strategy for a new Premium feature and iOS and Android apps launches (2019)
- A Swiss-based Consulting Firm - Remarketing, PPC, and inbound lead generation (2019)
- GE Healthcare - Digital Marketing Advisor Central Europe (2017) - SEO and B2B Social Media strategy for a leading European embedded systems distributor. (2016)
- Content Marketing for Hubstaff (2016) - Enigma's Social Song
- Co-lead digital, social media, and content strategies for first-of-its-kind online user-generated songwriting with Enigma and its fans. (2010)
GE Healthcare - GE Healthcare
Medical
Digital Marketing Manager, Europe
• Managed digital marketing projects and campaigns with the modalities and zones across Europe
• Coordinated and synchronized all aspects of digital marketing campaigns, from ideation and design up to the follow-up of the leads activation by sales and success measurement
• Optimised digital marketing tools, platforms, and processes including customer databases, reporting, lead capture tools/processes, lead qualification methods, and marketing-sales handovers
• Led a global Customer Journey Mapping task force aiming to identify possible gaps in Marketing ROI and KPIs measurement
• Coordinated and synchronized all aspects of digital marketing campaigns, from ideation and design up to the follow-up of the leads activation by sales and success measurement
• Optimised digital marketing tools, platforms, and processes including customer databases, reporting, lead capture tools/processes, lead qualification methods, and marketing-sales handovers
• Led a global Customer Journey Mapping task force aiming to identify possible gaps in Marketing ROI and KPIs measurement
GE Healthcare - GE Healthcare
Digital Marketing Advisor, Central Europe - As a freelancer
Creating valuable customer experience in the online healthcare space. • Evangelized and consulted on digital transformation in Diagnostic Imaging Marketing & Sales and other business units in the company on Central European level • Advised and influenced modalities in the introduction of digital marketing mindset and channel employment, ROI and analytics interpretation • Established digital customer profiling and providing the respective strategic approach to apply the findings to the marketing campaign targeting and management • Lead hands-on workshops for marketing staff sharing approach, tips, and tricks on the topics of performance analytics, user experience, demand and lead generation, and social media • The advised changes resulted in 7-fold increase on monthly basis in leads generated through the DACH website, 9% more newsletter subscribers, and growing the website traffic by 10%
FatDUX
Digital & IT
Associate - As a freelancer
Planned and coordinated social media strategy and activities for FatDUX and its clients worldwide.
Avnet Silica
Logistics & Supply Chain
Digital Marketing Manager EMEA
• Managed portfolio of digital marketing projects, including the design and roll-out of online marketing solutions and Social Media campaigns, including 4 websites launches, Pay-per-Click, and both technical and soft SEO setups.
• Served as a Content Marketing subject matter expert on an international task force aiming to revamp a strictly informational website to a full-blown eCommerce one.
• Used insights from Google AdWords to monitor overall campaign performance. Strengthened the PPC ads CTR from 0.24% to 1.75% within a year of joining the company and have maintained it above the 2% benchmark to date.
• Successfully grew the social media channel audience on Twitter, LinkedIn, YouTube, and Facebook from 3-digit to 4-digit numbers, averaging 3000% increase while gaining experience on organic and paid growth hacking technics and social analytical platforms.
• Installed real-time web traffic analytics and social media KPIs reporting system using SiteCatalyst, Google Analytics, and other analytical tools to provide executives with overall strategic insight/support for future marketing endeavors.
• Supervised the relationship with agencies — social and digital on a project-by-project basis, ensuring timeliness and excellence in partnership, and output. • Trained over 20 members of Avnet’s marketing communication team in EMEA on online marketing leading to higher overall campaigns and website performance.
• Served as a Content Marketing subject matter expert on an international task force aiming to revamp a strictly informational website to a full-blown eCommerce one.
• Used insights from Google AdWords to monitor overall campaign performance. Strengthened the PPC ads CTR from 0.24% to 1.75% within a year of joining the company and have maintained it above the 2% benchmark to date.
• Successfully grew the social media channel audience on Twitter, LinkedIn, YouTube, and Facebook from 3-digit to 4-digit numbers, averaging 3000% increase while gaining experience on organic and paid growth hacking technics and social analytical platforms.
• Installed real-time web traffic analytics and social media KPIs reporting system using SiteCatalyst, Google Analytics, and other analytical tools to provide executives with overall strategic insight/support for future marketing endeavors.
• Supervised the relationship with agencies — social and digital on a project-by-project basis, ensuring timeliness and excellence in partnership, and output. • Trained over 20 members of Avnet’s marketing communication team in EMEA on online marketing leading to higher overall campaigns and website performance.
Saneco Corporation Ltd. (Shanghai, China)
Import & Export
Sales & Marketing Director
• Managed 10-person team as Head of Sales & Marketing Operations ensuring day-to-day task completion amounting to USD 5Mn annual turnover.
• Initiated an online campaign employing B2B search engines, PPC, and SEO channels that doubled the customer base and increased turnover by 20% and profits by 15% over the previous year.
• Established web traffic analytics systems through the usage of Google Analytics
• Introduced new organizational Standard Operating Procedures and product pricing modules improving and accelerating the business process.
• Initiated an online campaign employing B2B search engines, PPC, and SEO channels that doubled the customer base and increased turnover by 20% and profits by 15% over the previous year.
• Established web traffic analytics systems through the usage of Google Analytics
• Introduced new organizational Standard Operating Procedures and product pricing modules improving and accelerating the business process.
AstraZeneca (Shanghai, China) - AstraZeneca
Medical
Project Business Analyst
• Participated in a global cross-functional team to build the large-scope 10-year strategic action plan for the Chinese market. Supported strategy development for two therapeutic areas by tailoring patient dynamics modules and data collection practices to the Chinese pharmaceutical environment.
• Built a comprehensive competitive intelligence database on drug pipeline development. Used findings to establish an industrywide benchmark for short and long-range strategic planning.
• Built a comprehensive competitive intelligence database on drug pipeline development. Used findings to establish an industrywide benchmark for short and long-range strategic planning.
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Education
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Executive Education
MIT Sloan School of Management
2019 • Focusing on how new and existing business strategies can be improved through the rebalancing of three key relationships: Minds and Machines, Products and Platforms, and the Core and the Crowd • Final project: Digital Business Strategy and Transformation for Large Healthcare Devices
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Master's degree
IE (Instituto de Empresa)
2010 • Graduated with honours while pursuing a degree in a unique cutting edge program aiming to build up competitive knowledge in a new & growing marketing reality • Specialized in online business management and focusing on digital marketing channels and advertising campaigns employing existent digital media (Internet, Gaming, and Mobile) and conversion funnel optimisation • Focused on digital strategy, SEO, SEM, SMM, mobile marketing, operational and campaign management #1 according to Financial Times European Business School Rankings 2012
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BBA
Fudan University
2004 • Major in International Business Practices, Global Management & Chinese Business Environment specifics and regulations • Diploma for Proficiency in Mandarin Language, Fudan University 复旦大学, Shanghai, China, 2000
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Diploma
Lycee de Langue Francaise "Antoine de Saint Exupery"
1997 -
Project Management IPMA Level-D
DEKRA Akademie
2016