Browse profiles Post a project
Malt welcom

Welcome to Camille's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Camille to discuss your project or search for other freelancer profiles on Malt.

Camille C.

UX & CRO (Audit, AB Testing, Conception UX)

Works remotely from Berlin

  • 52.524932
  • 13.407032
  • Suggested rate 850 € / day
  • Experience 2-7 years
  • Response rate 100%
  • Response time 4 hours
Propose a project The project will begin once you accept Camille's quote.

This freelancer will be available again on 23/11/2023

Until 23/11/2023

Propose a project The project will begin once you accept Camille's quote.

Location and workplace preferences

Berlin, Germany
Remote only
Primarily works remotely


Business sector
  • Digital & IT
  • Architecture & Urban Planning
  • Arts & Crafts
  • Film & AV
  • Culture
+13 other


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • French

    Native or bilingual

  • English

    Native or bilingual

  • German



Skills (11)

Camille in a few words

If you're not familiar with Conversion Rate Optimisation, it's all about using data to make wiser decisions and improve your website/app's ability to meet its objectives. And this whatever the objectives are: driving sales of a product/service, capturing leads, informing your audience...

It is first a proper investigation using data and UX research to deliver impactful recommendations. And then come experimentations to prove the recommendations by testing them with tools like Optimizely, AB tasty or Optimize.

I offer to assist you on various subjects:

- Performance audit of your website (Analytics/UX) to identify irritants and propose optimization options
- Construction of a prioritised action plan to enable you to take action following the audit
- Conducting AB testing campaigns (test plan, development, setup, analysis)
- Building a CRO strategy in your teams (choosing the right tools, the right processes, organising the right resources...)
- Help with the implementation of richtracking tools (Hotjar, CrazyEgg)
- Support on the implementation of GTag Manager and the setting of events to measure the performance of your site
- Creation of dashboards to help you monitor site and/or media performance (Google Analytics expert, Data studio)

Currently working for Ledger (french unicorn in Tech) and UNAMI (UX Agency)
Former consultant in digital agencies: Jellyfish France and fifty-five


Ledger - LEDGER


Webanalyst & CRO consultant  - As a freelancer

Paris, France

January 2022 - Today (1 year and 4 months)

I am currently helping the Ledger teams to define and implement a CRO strategy to improve the overall user experience of different scopes: the online shop and content website.

My responsibilities includes:
- Setting up an AB testing tool (Google Optimize)
- Creating and managing a CRO squad to involve the developer, design and UX research teams into the CRO projects
- Delivering data and UX analysis to better understand the pain points of the customers' journey
- AB test integration using Javascript/CSS, setup and QA (Google Optimize)
- Delivering AB test analysis and recommendations
- Working closely with the SEO team to improve the organic ranking of key content pages through UX and technical optimisations
- Support on various digital analytics topics (tag integration, tracking)
- Transferring skills to the internal team (CRO methodology and best practices)
Google Optimize Atlassian JIRA Google Tag Manager Content Square JavaScript UX Research UX Design

Agence Unami

Consulting & Audits

UX et Conversion consultant (CRO)  - As a freelancer

Paris, France

September 2021 - Today (1 year and 8 months)

Unami is an UX agency based in Paris.
I'm supporting their team to help them develop and improve their CRO offer.
My responsibilities includes:
- AB test integration using Javascript/CSS, setup and QA (Kameleoon, AB Tasty)
- Supporting the team to deliver AB test analysis and recommendations
- Support on various digital analytics topics (tag integration, tracking)
A/B Testing AB Tasty Kameleoon Google Analytics AT Internet Conversion Rate Optimization

Oreegami - OREEGAMI

Education & E-learning

Formatrice Google Analytics & Tag Manager  - As a freelancer

Paris, France

March 2021 - September 2022 (1 year and 6 months)


Consulting & Audits

Analytics & Optimisation Manager (Senior Consultant)

Paris, France

October 2019 - March 2021 (1 year and 5 months)

Lead on various CRO assignments where I worked on ecommerce, lead generation and content consumption sites. My main responsibilities included :

- Performance audit (data and UX), building and prioritizing an optimization roadmap.
- Deployment of AB or multivariate tests (following the whole production chain of a test, from its ideation to its analysis), from simple to very complex tests (complete redesign of a block or addition of a feature for example).
- Conducting co-design workshops in order to detect irritants and find ways to optimise by creating a real synergy between the client's business knowledge and Jellyfish expertise.
- Management of UX/UI redesign projects
- Updating site-centric branding plans
- Training and skills transfer (CRO team training support, methodology workshops...)

Tools :
Google Stack: Google Analytics, Google Tag Manager, Google Optimize, Data Studio
AB Testing: AB Tasty, Kameleoon, Maxymiser (Oracle), Optimizely
UX/UI design: Figma, InVision
UX Analysis: Hotjar, Crazy Egg, ContentSquare
Data Viz: Reeport, DataStudio, Tableau



Assistante Communication and Marketing Digital

Paris, France

June 2018 - December 2018 (6 months)

- Creation of newsletters
- Creation of content for the labels distributed by [PIAS]
- Definition of digital strategies for the label's artists' releases
- Implementation and optimisation of campaigns (Facebook Ads, Google Ads, Youtube...)