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Camille C.

UX & CRO (Audit, AB Testing, Conception UX)

Works remotely from Berlin

  • 52.524932
  • 13.407032
  • Suggested rate 850 € / day
  • Experience 2-7 years
  • Response rate 100%
  • Response time 4 hours
Propose a project The project will begin once you accept Camille's quote.

This freelancer will be available again on 23/11/2023

Until 23/11/2023

Propose a project The project will begin once you accept Camille's quote.

Location and workplace preferences

Location
Berlin, Germany
Remote only
Primarily works remotely

Preferences

Business sector
  • Digital & IT
  • Architecture & Urban Planning
  • Arts & Crafts
  • Film & AV
  • Culture
+13 other

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Conversational

Categories

Skills (11)

Camille in a few words

If you're not familiar with Conversion Rate Optimisation, it's all about using data to make wiser decisions and improve your website/app's ability to meet its objectives. And this whatever the objectives are: driving sales of a product/service, capturing leads, informing your audience...

It is first a proper investigation using data and UX research to deliver impactful recommendations. And then come experimentations to prove the recommendations by testing them with tools like Optimizely, AB tasty or Optimize.


I offer to assist you on various subjects:

- Performance audit of your website (Analytics/UX) to identify irritants and propose optimization options
- Construction of a prioritised action plan to enable you to take action following the audit
- Conducting AB testing campaigns (test plan, development, setup, analysis)
- Building a CRO strategy in your teams (choosing the right tools, the right processes, organising the right resources...)
- Help with the implementation of richtracking tools (Hotjar, CrazyEgg)
- Support on the implementation of GTag Manager and the setting of events to measure the performance of your site
- Creation of dashboards to help you monitor site and/or media performance (Google Analytics expert, Data studio)

Currently working for Ledger (french unicorn in Tech) and UNAMI (UX Agency)
Former consultant in digital agencies: Jellyfish France and fifty-five

Experience

Ledger - LEDGER

Tech

Webanalyst & CRO consultant  - As a freelancer

Paris, France

January 2022 - Today (1 year and 4 months)

I am currently helping the Ledger teams to define and implement a CRO strategy to improve the overall user experience of different scopes: the online shop and content website.

My responsibilities includes:
- Setting up an AB testing tool (Google Optimize)
- Creating and managing a CRO squad to involve the developer, design and UX research teams into the CRO projects
- Delivering data and UX analysis to better understand the pain points of the customers' journey
- AB test integration using Javascript/CSS, setup and QA (Google Optimize)
- Delivering AB test analysis and recommendations
- Working closely with the SEO team to improve the organic ranking of key content pages through UX and technical optimisations
- Support on various digital analytics topics (tag integration, tracking)
- Transferring skills to the internal team (CRO methodology and best practices)
Google Optimize Atlassian JIRA Google Tag Manager Content Square JavaScript UX Research UX Design

Agence Unami

Consulting & Audits

UX et Conversion consultant (CRO)  - As a freelancer

Paris, France

September 2021 - Today (1 year and 8 months)

Unami is an UX agency based in Paris.
I'm supporting their team to help them develop and improve their CRO offer.
My responsibilities includes:
- AB test integration using Javascript/CSS, setup and QA (Kameleoon, AB Tasty)
- Supporting the team to deliver AB test analysis and recommendations
- Support on various digital analytics topics (tag integration, tracking)
A/B Testing AB Tasty Kameleoon Google Analytics AT Internet Conversion Rate Optimization

Oreegami - OREEGAMI

Education & E-learning

Formatrice Google Analytics & Tag Manager  - As a freelancer

Paris, France

March 2021 - September 2022 (1 year and 6 months)

Jellyfish

Consulting & Audits

Analytics & Optimisation Manager (Senior Consultant)

Paris, France

October 2019 - March 2021 (1 year and 5 months)

Lead on various CRO assignments where I worked on ecommerce, lead generation and content consumption sites. My main responsibilities included :

- Performance audit (data and UX), building and prioritizing an optimization roadmap.
- Deployment of AB or multivariate tests (following the whole production chain of a test, from its ideation to its analysis), from simple to very complex tests (complete redesign of a block or addition of a feature for example).
- Conducting co-design workshops in order to detect irritants and find ways to optimise by creating a real synergy between the client's business knowledge and Jellyfish expertise.
- Management of UX/UI redesign projects
- Updating site-centric branding plans
- Training and skills transfer (CRO team training support, methodology workshops...)

Tools :
Google Stack: Google Analytics, Google Tag Manager, Google Optimize, Data Studio
AB Testing: AB Tasty, Kameleoon, Maxymiser (Oracle), Optimizely
UX/UI design: Figma, InVision
UX Analysis: Hotjar, Crazy Egg, ContentSquare
Data Viz: Reeport, DataStudio, Tableau
Google Analytics Optimisation On-Page Optimizely AB Tasty Google Tag Manager Figma User Experience Design

[PIAS]

Culture

Assistante Communication and Marketing Digital

Paris, France

June 2018 - December 2018 (6 months)

- Creation of newsletters
- Creation of content for the labels distributed by [PIAS]
- Definition of digital strategies for the label's artists' releases
- Implementation and optimisation of campaigns (Facebook Ads, Google Ads, Youtube...)
Google AdWords Google Analytics Facebook Marketing Instagram Stratégie webmarketing

Certifications