Skill set (20)
Clodagh in a few words
Decisive marketing manager with 6 years of experience driving company growth through creative and innovative strategies. Skilled at analysing market trends and customer needs to develop highly effective, targeted marketing campaigns. My Experience covers a broad range of branding, marketing, communication & PR.
• I worked with media, talent, influencers and key brand partners to implement brand strategies and deliver campaigns to grow brand awareness and engagement.
• Deliver across all brand marketing activity, including the management of Fred Sirieix partnership. (strategy, implementation and analysis)
• Brand planning and copywriting - ensuring brand tone of voice is consistent across digital channels.
• Work closely with the digital/e- commerce team to ensure brand ideas have scope on the digital platforms and all elements of brand activities are fully integrated digitally.
• Talent management - Build close working relationships with all key talent, media and brand partners to ensure an always-on approach to PR - for a baked social strategy.
• Manage all social media campaigns, print and OOH advertising.
• Developed cohesive marketing strategies, identifying macro trends,
opportunities and challenges to deliver successful campaigns.
• Analysed customer data and campaign performance to drive improvements.
• Developed cohesive marketing strategies, identifying macro trends, opportunities and challenges to deliver successful campaigns.
• Supervised all marketing and planning activities to achieve company goals.
• Produced promotional materials with creative copywriting and photo editing skills.
• Forged strategic partnerships to broaden the customer base.
• Monitored campaign performance, adapting strategy as needed to
ensure business goals were consistently met.
• Developed targeted Facebook, TikTok and Instagram Ads campaigns.
• Increased Facebook and Instagram sales by 240.7%
• 17.4% increase in engagement after introducing a new social media
strategy
Experience
- Alpha Industries & Luke 1977Marketing ManagerMarch 2022 - Today (2 years and 7 months)Camden Town, London, UKAnalysed customer data and campaign performance to drive improvements.•Developed cohesive marketing strategies, identifying macro trends, opportunities and challenges to deliver successful campaigns.•Supervised all marketing and planning activities to achieve company goals.•Produced promotional materials with creative copywriting and photo editing skills.•Forged strategic partnerships to broaden the customer base.•Monitored campaign performance, adapting strategy as needed to ensure business goals were consistently met.•Developed targeted Facebook, TikTok and Instagram Ads campaigns. Researched, created and distributed impactful press releases to•targeted media, heightening brand awareness and exposure. Managed positive working relationships with talent, influencers & press to deliver consistent, strategic media coverage.•Increased Facebook and Instagram sales by 240.7%•17.4% increase in engagement after introducing a new social media strategy.
- Moss BrosBrand & PR ExecutiveMarch 2020 - March 2022 (2 years)I worked with media, talent, influencers and key brand partners to implement brand strategies and deliver campaigns to grow brand awareness and engagement.•Deliver across all brand marketing activity, including the management of Fred Sirieix partnership. (strategy, implementation and analysis)•Brand planning and copywriting - ensuring brand tone of voice is consistent across digital channels.•Work closely with the digital/e- commerce team to ensure brand ideas have scope on the digital platforms and all elements of brand activities are fully integrated digitally.•Talent/ Influencer management - Build close working relationships with all key talent, media and brand partners to ensure an always-on approach to PR - for a baked social strategy.•Manage all social media campaigns, print and OOH advertising.•Developed cohesive marketing strategies, identifying macro trends, opportunities and challenges to deliver successful campaigns.•Oversaw the work of communication producing engaging, crisp writing for diverse PR needs.•Planned, developed and implemented robust PR strategies to manage brand reputation.•Increased social following by 10%•Managed 3 long-term celebrity edits driving over 700k in sales. Prepared design briefs for graphics, videos and advertising•campaigns. Facilitated social media communities by developing productive discussions.
- Moss BrosBrand & Creative CoordinatorNovember 2018 - March 2020 (1 year and 4 months)••••••
Recommendations
Education
- BA HONS: Fashion Management And MarketingSallynoggin College of furtherBA HONS: Fashion Management And Marketing
- High School DiplomaColaiste Phobal Ros CreHigh School Diploma