David Aobadia, Strategy, Marketing & Digital expert; MA & MBA

Location: London, United Kingdom

Can work on-site at your office in

and around London (up to 50km)
and around Manchester (up to 10km)
and around Birmingham (up to 10km)
and around Liverpool (up to 10km)
and around Bristol (up to 10km)

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Agatha Frydrych

Backend Java Software Engineer

Baptiste Duhen

Fullstack developer

Amed Hamou

Senior Lead Developer

Audrey Champion

Web developer

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Top skills

Additional skills (45)

Experienced marketing leader with 18 years in multinationals, SMEs, and startups. Excel in driving growth through innovative strategies, digital transformations, and leading cross-functional teams. Eager to leverage data-driven insights to generate growth in a commercial and marketing leadership role.

TakTik Studio

Marketing & Sales Director UK

VIDEO GAMES & ANIMATION

November 2024 - Today (6 months)

Londonderry, United Kingdom

Tak’Tik Studio is an international 3D rendering studio geared towards architecture, design, and content creation agencies:

Responsible for launching and leading Tak'Tik Studio's UK operations, establishing the company as a trusted partner for architecture, design, and content creation agencies
Spearhead the establishment of the UK office, including market entry strategy, and operational setup to ensure a strong presence in the competitive London market
Build and manage relationships with key architectural and design firms, delivering tailored 3D rendering solutions and ensuring exceptional client satisfaction
Develop and execute comprehensive sales and marketing strategies
Provide leadership to align UK operations with Tak'Tik Studio's global objectives, fostering a culture of innovation and collaboration across teams
Define the UK go-to-market strategy, leveraging industry insights to position Tak'Tik Studio as a premier service provider in 3D rendering

Marketing Business development 3D rendering Augmented Reality Virtual Reality Architecture interior Design Content marketing

Tyynikki

Part-time / Fractional Commercial & Marketing Leader

LUXURY GOODS

June 2024 - Today (11 months)

London, United Kingdom

Crystal jewellery and healing for you and your home:

Reviewed and provided recommendations for the existing corporate strategy
Designed and aligned marketing and sales tactics to achieve key business objectives
Researched and proposed new sales avenues, including wholesale distribution and selective retail boutiques in London
Developed strategies for selling and shipping to the European Union from the UK
Assisted in preparing the business for the high season, including Christmas sales

Corporate strategy Communication strategy Sales funnel Business development Marketing Business analysis Market analysis wholesale B2C D2C B2B

Holistic Wellness Centre

Part-time / Fractional Commercial & Marketing Leader

SPORTS

March 2024 - November 2024 (9 months)

London, United Kingdom

HWC is an urban sanctuary for self-improvement providing Reformer Pilates, yoga, mindfulness, workshops, retail, and a café in the heart of London:

Conducted thorough market research, competitive analysis of the wellness, fitness, and hospitality industries
Developed financial projections, including pricing models, studio timetables, profit and loss statements, and cash flow forecasts
Managed the budgeting for renovations and fit outs, ensuring cost-effectiveness and adherence to project timelines
Developed a fundraising campaign, including a business plan, financial projections, pitch deck, and grant applications
Identified and evaluated appropriate operating systems for CRM, marketing, and booking systems to ensure seamless operations
Negotiated successfully with commercial estate agents and Westminster Council to secure a favourable lease agreement

Feasibility study Marketing Business development Corporate strategy Business analysis Market analysis benchmark studies Pricing strategy profit and loss cash flow forecasting Fundraising Communication 360° Communication Email marketing grant CRM

Benjamin May and 2 other people have recommended David

Benjamin May

Barber and Blow

6/1/2023

Working with David on the strategy of our business was a very pleasant experience. He was diligent, patient, thoughtful and a great communicator. He helped us understand elements of our work that we did not and helped us see ideas and possibilities that we were not able to.

It was a pleasure to work with David and I was very grateful for his insights and his calming nature in a working capacity. I would work with David again and I would recommend him to others.

Jessica Handyside

Lorega Ltd

4/1/2023

David is an innovative and strategic marketing leader. His organisation and negotiation skills make him the perfect project manager.

Working alongside David was always very motivating as he strives to inspire colleagues and suppliers, and get the best results from them. His creativity and ability to think outside the box really helped exceed the company's objectives.

I'd highly recommend David to any business - no project is ever too big or small for him! I would definitely work with him again.

Executive Master in Business Administration (E.M.B.A.) with Merit

Bayes Business School, London (U.K.)

2018

Dissertation: “The impact of digitalisation on FTSE 100 companies’ performance”. Modules & electives: Silicon Valley international elective, Innovation & Entrepreneurship, Applied Corporate Finance, Corporate Strategy, M&A. Cass consultant for Engie Factory in Santiago (Chile) on two green mobility projects.

Master of Arts (M.A.), European Marketing & Management

IDRAC business school, Lyon (France)

2005

Major in International Business with a dissertation on “The cluster organisation of the Lighting sector in the Rhône-Alpes region (France)”. Exchange year College for International Studies (CIS), Madrid (Spain).

Baccalaureat

Lycée Saint-Exupéry, Lyon (France)

2001

AI Agents for Beginners

Microsoft Learning

2025

Agentic AI AI Agents Large Language Models artificial intelligence

Advanced leadership skills

Bayes (formerly Cass) Business School, London (U.K.)

2018

Change management Team management Project Management Coaching Pitch Business intelligence Communication

Team transition & transformation

Bayes (formerly Cass) Business School, London (U.K.)

2017

Change management Business model Team management Project Management Coaching Business development Corporate strategy

Advanced presentation skills

Bayes (formerly Cass) Business School, London (U.K.)

2016

Project Management Communication strategy Content marketing Pitch Business plan Business development Communication

Beginner: Introduction to Generative AI Learning Path

Google Cloud Skills Boost

2025

Prompt Engineering Generative AI Machine learning Multimodal Generative Techniques Image Analysis Large Language Models artificial intelligence Marketing

The emotionally skilful leader

Bayes (formerly Cass) Business School, London (U.K.)

2015

Change management Team management Coaching Business analysis Business development

Negotiation skills

Bayes (formerly Cass) Business School, London (U.K.)

2017

Negotiation Team management Project Management Coaching Pitch User Research Communication

Project Management

Bayes (formerly Cass) Business School, London (U.K.)

2015

Product management Data analysis Team management Project Management Digital Transformation Business intelligence Communication

Content Creation With Generative AI

Coursera

2025

Generative Ai artificial intelligence Marketing Communication

GenAI for Executives & Business Leaders

IBM

2025

Change Management large langLarge Language Models Leadership Digital Transformation Corporate strategy artificial intelligence

Google AI Essentials

Google Cloud Skills Boost

2025

Generative Ai automation Large Language Models artificial intelligence