David Kirby

I'm Dave Kirby, and throughout my career as a marketing executive, strategic consultant and investor, there is a common thread. I've worked in and partnered with Management teams to identify & prioritise strategic growth opportunities, then created the operational plan required to deliver them.

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I've done this across pretty much every business model, customer vertical and business size, and a fair few countries as well. I've spent a lot of time taking B2C best practice into B2B, and more recently vice versa.

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I aim to to bring customer understanding, strategic decision marketing, analytical rigour and team building experience to more Management teams & investors. My goal is to accelerate growth and create value.

Since 2014, I’ve been working hands-on to scale marketing functions, both as an operator at Cartrawler and Mintus, both international technology platforms, and in my role leading value creation projects at Livingbridge, where I worked with 50+ B2B and B2C investee companies. From a marketing channel perspective, I have expertise in paid & organic search, social, content/PR, ABM, email, and partnerships. I’ve built multiple high-performing marketing teams and agency relationships. I’m also deeply knowledgeable in marketing technology and its successful application.

I can help you with:

- Marketing Diagnostic - a comprehensive analysis of current marketing efforts, evaluating strategy, performance & capabilities. I identify potential gaps and offer actionable insights to accelerate growth, and increase ROI.

- Strategic Review - assessing your organisation's overall strategy, identifying areas for growth and improvement. I analyze market trends, competitive landscape, and internal capabilities, providing tailored recommendations to help you achieve long-term success.

- Interim Chief Marketing / Growth / Commercial Officer

- Fractional Chief Marketing / Growth / Commercial Officer