Welcome to Eser's freelance profile!
This freelancer has confirmed full-time availability in the past 7 days.
Location and workplace preferences
- Location
- Amsterdam, The Netherlands
- Can work onsite in your office in
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- around Amsterdam and 50km
Preferences
- Project length
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- ≤ 1 week
- ≤ 1 month
- Between 1-3 months
- Between 3-6 months
- ≥ 6 months
- Company size
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- 1 person
- 2-10 people
- 11 - 49 people
- 50 - 249 people
- 250 - 999 people
+2 autres
Verifications
Freelancer code of conduct signed
Read the Malt code of conduct
Languages
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Turkish
Native or bilingual
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English
Native or bilingual
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Spanish
Conversational
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German
Basic
Categories
Skills (15)
Eser in a few words
Throughout my career, I've led complex strategy consulting, marketing and operations projects across a wide range of sectors and have experience building and scaling start-ups, which includes product and proposition design, angel fundraising, team building and growth marketing. I have had P&L ownership and managed 8-digit marketing budgets.
Key expertise include business and marketing strategy (formulation and execution), go-to-market, market research & market entry strategy, international expansion, commercial due diligence, digital strategy and e-commerce.
Experience
Zen Digital
Consulting & Audits
Founder / Freelance Consultant - As a freelancer
Selected Projects:
• Benelux expansion strategy and implementation support for a well-funded, UK based, on-demand grocery company
• Market mapping and opportunity assessment for the MEA region for a tech company
• Market research and market entry project for an overseas e-commerce company for entry into the UK & EU
• EMEA region market research and expansion strategy for a fintech scale-up
• International growth/expansion strategy for a travel & hospitality brand
• Market research and market entry strategy for a major retailer
• Route to market/channel strategies for international expansion of a major consumer goods company
• Operational strategy and to-be organisational and operational model for a major financial services company
• Digital transformation for a financial services company
• Strategic due diligence for a tech company
• Marketing strategy for a major FMCG company
Trivago
Travel & Tourism
Country Manager
• Formulated the marketing strategy and streamlined performance marketing channels as well as brand marketing activities
• Achieved double-digit year-on-year growth for the region (up to 90% in certain markets), despite a significant reduction in marketing spend
• Boosted annual profit for the region - quadrupled vs previous year
• Increased marketing efficiency by 23% through data-driven measures
• Exceeded the annual forecast both in terms of revenue and profitability
• Utilised data analysis tools on a daily basis in order to come up with growth and performance improvement initiatives
• Led complex, cross functional projects with various stakeholders in order to improve market/global business performance in a matrix organisation setting
EY - EY France
Consulting & Audits
Manager / Strategy
• Conducted market research and formulated market entry strategy for a major retailer
• Improved customer loyalty through voice of customer practices for a global retailer
• Devised route to market/channel strategies for international expansion of a major consumer goods company
• Revised the operational strategy and developed to-be organisational and operational model for a major bank
• Led business development activities regarding robotics and process automation for financial institutions
Joyfoodz
Agriculture
Co-founder
• Launched a range of unique Joyfoodz branded products
• Built, enabled and coached a team of 10 employees with varied backgrounds
• Achieved a hyper growth customer base through digital marketing / paid acquisition campaigns - SEM, Social Media, Display marketing
• Developed an in-house CRM
• Achieved 6-digit monthly sales figures and raised 3 rounds of investment from a network of angel investors
PwC Advisory - PwC Organisation
Consulting & Audits
Management Consultant
• Created the marketing plan and designing to-be marketing processes for a major FMCG client
• Delivered sales channels/dealer network optimization project for a leading technology retailer
• Conducted commercial due diligence for a financial services company
• Achieved promotion as ‘high performer’ in annual reviews for 3 years in a row
Citigroup
Banking & Insurance
Strategic Planner
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Education
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MBA
Cambridge Judge Business School
2017 Strategy