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Eser Tuzemen

Management Consultant - Strategy/Expansion/Digital

Can work in or around Amsterdam

  • 52.3727
  • 4.8936
  • Suggested rate 1.000 € / day
  • Experience 7+ years
Propose a project The project will begin once you accept Eser's quote.

This freelancer has confirmed full-time availability in the past 7 days.

Propose a project The project will begin once you accept Eser's quote.

Location and workplace preferences

Amsterdam, The Netherlands
Can work onsite in your office in
  • around Amsterdam and 50km


Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 autres


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • Turkish

    Native or bilingual

  • English

    Native or bilingual

  • Spanish


  • German



Skills (15)

Eser in a few words

I am a management consultant with an entrepreneurial drive. I have close to 15 years of experience holding various management roles in consultancies, multinational companies, start-ups (including my own) and scale-ups.

Throughout my career, I've led complex strategy consulting, marketing and operations projects across a wide range of sectors and have experience building and scaling start-ups, which includes product and proposition design, angel fundraising, team building and growth marketing. I have had P&L ownership and managed 8-digit marketing budgets.

Key expertise include business and marketing strategy (formulation and execution), go-to-market, market research & market entry strategy, international expansion, commercial due diligence, digital strategy and e-commerce.


Zen Digital

Consulting & Audits

Founder / Freelance Consultant  - As a freelancer

Amsterdam, The Netherlands

October 2020 - Today (2 years and 3 months)

• Providing services to corporates, start-ups and scale-ups as an independent consultant or interim executive
Selected Projects:
• Benelux expansion strategy and implementation support for a well-funded, UK based, on-demand grocery company
• Market mapping and opportunity assessment for the MEA region for a tech company
• Market research and market entry project for an overseas e-commerce company for entry into the UK & EU
• EMEA region market research and expansion strategy for a fintech scale-up
• International growth/expansion strategy for a travel & hospitality brand
• Market research and market entry strategy for a major retailer
• Route to market/channel strategies for international expansion of a major consumer goods company
• Operational strategy and to-be organisational and operational model for a major financial services company
• Digital transformation for a financial services company
• Strategic due diligence for a tech company
• Marketing strategy for a major FMCG company
Strategy Digital Transformation Digital Digital Strategy Go-to-Market Market Research market entry


Travel & Tourism

Country Manager

Düsseldorf, Germany

April 2019 - September 2020 (1 year and 5 months)

• Responsible for the business strategy and P&L of the MENA region
• Formulated the marketing strategy and streamlined performance marketing channels as well as brand marketing activities
• Achieved double-digit year-on-year growth for the region (up to 90% in certain markets), despite a significant reduction in marketing spend
• Boosted annual profit for the region - quadrupled vs previous year
• Increased marketing efficiency by 23% through data-driven measures
• Exceeded the annual forecast both in terms of revenue and profitability
• Utilised data analysis tools on a daily basis in order to come up with growth and performance improvement initiatives
• Led complex, cross functional projects with various stakeholders in order to improve market/global business performance in a matrix organisation setting

EY - EY France

Consulting & Audits

Manager / Strategy

June 2016 - July 2017 (1 year and 1 month)

• Managed strategy consulting projects primarily in consumer goods & retail and FS industries
• Conducted market research and formulated market entry strategy for a major retailer
• Improved customer loyalty through voice of customer practices for a global retailer
• Devised route to market/channel strategies for international expansion of a major consumer goods company
• Revised the operational strategy and developed to-be organisational and operational model for a major bank
• Led business development activities regarding robotics and process automation for financial institutions




March 2011 - February 2016 (4 years and 11 months)

• Co-founded an innovative healthy snack production & delivery e-commerce company with a hybrid operating model of b2c and b2b sales
• Launched a range of unique Joyfoodz branded products
• Built, enabled and coached a team of 10 employees with varied backgrounds
• Achieved a hyper growth customer base through digital marketing / paid acquisition campaigns - SEM, Social Media, Display marketing
• Developed an in-house CRM
• Achieved 6-digit monthly sales figures and raised 3 rounds of investment from a network of angel investors

PwC Advisory - PwC Organisation

Consulting & Audits

Management Consultant

January 2008 - January 2011 (3 years)

• Took part in cross-functional, multinational project teams and managed a pool of analysts
• Created the marketing plan and designing to-be marketing processes for a major FMCG client
• Delivered sales channels/dealer network optimization project for a leading technology retailer
• Conducted commercial due diligence for a financial services company
• Achieved promotion as ‘high performer’ in annual reviews for 3 years in a row


Banking & Insurance

Strategic Planner

November 2006 - November 2007 (1 year)