Evangelo Zervoulias

SoSafe, a featured 'soonicorn', is a highly-backed scaleup in the ed-tech sector, focusing on cybersecurity. Heading Pricing & Monetization for the company and reporting to C-Level, my role entails:

- Leading the pricing and packaging / bundling efforts that drive the monetization strategy

- Setting vision, prioritization, and roadmap for global pricing initiatives

- Partnering with leadership to identify / prioritize products & features to be monetized

- Developing business cases to evaluate new routes to drive growth

- Setting a long term pricing vision, developing a framework to evaluate ongoing success, and driving course corrections as needed

- Designing and executing quantitative and qualitative pricing and customer research (including win/loss analysis, sales team pricing and discounting behavior and competitive price-performance analysis, pricing feedback, price monitoring / -auditing tools et al.)

- Driving and safeguarding alignment (product, marketing, sales, finance) on pricing strategy and tactics

Reporting to group's Chief Strategy Officer, am responsible for driving pricing concepts, models and processes in our digital businesses such as Doodle, Zattoo, Ricardo, Tutti, Homegate et al., while utilizing innovative and thorough business analysis A sparring partner, advising and convincing senior leaders in all aspects of pricing/strategy. Highlighted tasks and capacities include:

- Advancement/standardization of pricing, supporting strategic & operational decision-making

- Co-creation of a new service proposal available to existing and potential group portfolio

- Responsible for pricing projects, defining new sources of revenue, enhancing existing initiatives

- Consulting and implementing operational pricing methods and efficiencies

- Improving pricing strategies to strengthen monetization and to ensure sustainable revenue growth

Leading business analysis on all streams of the company with the main goals of:

- providing leadership and direction for product pricing strategy

- performing consumer analysis/segmentation, competitor analysis, price targeting/positioning

- developing innovative pricing utilizing market-based / value based pricing methodologies

- adjusting/defining and implementing new business models and go-to-market strategies

- identifying focus areas & opportunities: product&portfolio performance/ composition analysis

- cross-functional communication of recommendations and changes to senior management and marketing, sales, finance, operations