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François Martinez

Brand & Creative Strategist

Can work in or around Amsterdam

  • 52.3727
  • 4.8936
  • Suggested rate 600 € / day
  • Experience 7+ years
  • Response rate 100%
  • Response time A few days
Propose a project The project will begin once you accept François's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept François's quote.

Location and workplace preferences

Location
Amsterdam, The Netherlands
Can work onsite in your office in
  • around Amsterdam and 50km

Preferences

Project length
Would prefer to avoid:
≥ 6 months

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Dutch

    Basic

Categories

Skills (11)

François in a few words

Bonjour !

My name is François and I am a Brand & Creative Strategist Freelancer with over seven years of international, integrated marketing experience, currently based in Amsterdam.

I have worked within international teams with a global aim – driving 360 marketing campaigns in the Entertainment industry for leaders such as Ubisoft (Assassin's Creed, Far Cry, ...) and PUBG.
I have a passion for crafting omnichannel stories that answer a brand problematic. Delivery on time and within budget, whilst pushing boundaries to deliver team work that creates award winning campaigns.

Over the last seven years I have worked simultaneously with internal resources and external agency partners to deliver on campaign goals.
I am a quick starter, ready to jump into any project and help drive yours to the next level. My black book of contacts included!

How I can help, some thought starters:

Strategy and planning
- Product (re)positioning
- Messaging and comms strategy
- Timelines / Campaign phasing
- Critical analysis of current plans / gaps
- Omni channel analysis and best practice
- Team management
- Workshops
- Stakeholder management

Operational level:
- Creative direction
- Copywriting including tone of voice
- Brief management
- Presentations structure and content
- Budget tracking

Currently working with the following partners:
- FLUID >> >> defining the brand and creative strategy for several video game projects
- BIBORG >> >> defining the brand and creative strategy for a AAA video game franchise's unannounced new game
- SIDESTEP >> >> creating content around the 080 Barcelona Fashion Week

If you think I would be a good fit, feel free to reach out to discuss your need.

Kind regards,
François

Experience

Freelance

Video Games & Animation

Brand & Creative Strategist  - As a freelancer

Amsterdam, NH, Netherlands

July 2022 - Today (8 months)

Currently working with the following partners:

- FLUID >> https://fluidesign.co.uk >> defining the brand and creative strategy for several video game projects

- BIBORG >> https://www.biborg.com >> defining the brand and creative strategy for a AAA video game franchise's unannounced new game

- SIDESTEP >> https://www.sidestepstore.es/ >> creating content around the 080 Barcelona Fashion Week

PUBG

Video Games & Animation

Lead Brand Management

Amsterdam, The Netherlands

November 2019 - November 2021 (2 years)

PlayerUnknown's Battlegrounds (PUBG) is an online multiplayer battle royale game developed and published by PUBG Corporation.

Key responsibilities:
• Expand the brand identity in collaboration with our regional strategy lead on several projects
• Expand the brand identity in eSports and explore partnerships
• Regional brand approver: ensure creative output is in line with our global brand guidelines
• Lead on regional brand campaigns and coordinate operational execution with the marketing specialists (PR, Influencer MKT, Social, Paid media)
• Analyze data (sales, in-game, player segmentation, campaign performance) and share insights with the marketing teams to increase campaign effectiveness and overall business impact
• Management of a full-time Brand Manager

Ubisoft International - Ubisoft

Entertainment & Leisure

EMEA Brand Manager

Paris, France

February 2016 - November 2019 (3 years and 9 months)

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands.

EMEA Brand Manager - Marketing & Communication strategy definition & deployment for EMEA territories

Projects:
• Assassin's Creed Odyssey
• Gods & Monsters
• Far Cry 5
• Mario + Rabbids Kingdom Battle
• Anno 1800
• The Settlers
• Virtual Reality games (Space Junkies, Transference, Star Trek, Eagle Flight, Werewolves Within)

Missions:
• Definition of the Marketing Strategy for the EMEA Zone: definition of target & marketing mix in partnership with US Marketing and Production teams, based on consumer research. Game positioning, identification of marketing objectives and KPI, media strategy
• Operational Marketing: coordination with the EMEA HQ support teams (PR, Sales) to ensure plans full consistency and maximise impact
• Creation of all creative assets : packaging, media campaign (print, online, TV, Cinema), POS, trailers
• Monitoring and day-to-day coordination with the european subsidiaries to make sure local plans are in line with the validated strategy: 15 subsidiaries in EMEA zone (Europe, Middle-East, Asia)
• Management of forecasts, budgets and external agencies
• Project follow-up in liaison with Development Teams, Consumer focus groups set-up, Business Intelligence & Competition analysis
• Management of a full-time Brand Manager Assistant

Education

  • MSc. International Business

    Aston Business School (Birmingham, UK)

    2015

  • Diplôme Grande Ecole

    Audencia (Nantes, France)

    2015