Georgina Swann

Leadership. Creating & Delivering Marketing Strategy GTM, VP,s and Messaging Product Marketing & Sales Enablement Partner & Alliance Development Sales Planning & Modelling Marketing Operations & MarTech Budget, KPIs and Reporting

Guiding, supporting and mentoring a team of 8. Creating development paths, KPIs for the team. Planning and executing plans for strategic partners for Cisco, AWS, Microsoft Leading the development of assets to support campaigns using on and offline tactics Measuring effectiveness, quality of content and reporting on success and of team's campaigns Responsible for ensuring brand values of all content, communications and aligned to global programmes Cultivating strong relationships with global and EMEA teams, vendors, and external agencies

Part of the Global SLT, owner of the global digital marketing strategy Developed and led APAC, EMEA and US demand generation campaigns in line with global programmes to deliver business growth Leveraged digital tactics such as content, SEO, retargeting, content, Social Media, PPC and webinars Owned regional events and conference participation Developed regional customer retention programmes to foster renewals, upselling Designed global sales and marketing operation using tech such as Salesforce and Hubspot to enable funnel management, reporting, forecasting and KPIs for global and regional teams Owned the marketing budget for product and services revenue, reported and analysed performance and ROI. Implemented end to end campaigns using various tactics such as emails, website CRO, SEO, content, affiliates, PPC, social media, webinars and ABM Responsible for delivering product vision, change management and sales playbooks, enablement Market and competitor analysis to explore expansion initiatives Organised Exec team ready for acquisition