- LystPrincipal Product DesignerE-COMMERCESeptember 2020 - January 2023 (2 years and 3 months)London, UKLyst are now the largest global fashion search platform that lets you search thousands of online fashion stores at once, bringing together 10 million products from 21,000 of the world's leading brands and retailers in one place. As a Principal Product Designer at Lyst, I have played a key role in creating high-quality, end-to-end experiences for over 200 million fashion lovers across Lyst's digital platforms, including native apps and web products. One of my major accomplishments was leading the redesign of two major Home projects, which resulted in a 40% increase in engagement for fashion discovery, far surpassing our original goal of a 20% increase. I also led the redesign of multi-device membership registration projects to help achieve a member-first experience, and implemented a ways of working process for design tooling to improve communication and collaboration between design and engineering teams. In addition to driving design innovation, I have also mentored other designers to help them improve their skills and advance their careers. As a Principal Product Designer, I am responsible for ensuring the highest standards of product design at the company, and I am committed to delivering an exceptional user experience for our fashion-loving customers.
- CohaesusUser Experience DesignerTECHFebruary 2017 - September 2020 (3 years and 7 months)London, UKAt Cohaesus, we specialise in architecting, building, and improving digital products and services for forward-thinking clients across a wide range of industries and domains, including agriculture, health, utilities, sports, government, finance, charity, and more. As a UX designer, I have had the opportunity to work on a variety of exciting projects and collaborate with talented developers to deliver high-quality products. I dedicated myself to go above and beyond for our clients, in all aspects of a project to ensure that the end result meets their needs and exceeds their expectations. User research is a crucial part of my design process, and I make sure to advocate for it on every project to ensure that the user's voice is heard and reflected in the final experience. I have had the opportunity to work with a talented and passionate team of designers at Cohaesus, and I have learned a lot from them and grown as a designer as a result.
- Loopdynamic LtdDigital Designer & ConsultantHUMAN RESOURCESDecember 2015 - January 2017 (1 year and 1 month)London, UKAs a designer at Loopdynamic, I have played a vital role in improving the user experience for the company's recruitment software products. My responsibilities have included creating wireframes, prototypes, and high-fidelity designs for new features and functionality, as well as redesigning existing elements of the software to make it more intuitive and user-friendly. In this role, I have had the opportunity to work closely with a team of off-site engineers to ensure that the software meets the needs of the recruiters using it within the company. I have also been responsible for conducting user research and testing to gather insights and feedback on the software, and using this information to inform my design decisions. Overall, my work at Loopdynamic has allowed me to use my creative problem solving skills and attention to detail to help create recruitment software that is intuitive, user-friendly, and effective at helping clients find and hire the best candidates.
- Communications Design, Digital DesignFriends of Design - Academy of Digital Arts2013Friends of Design – Academy of Digital Arts was founded 2006 and has enjoyed much success as one of Cape Town’s leading digital training institutions. Friends of Design, pride themselves on being committed to exceptionally high training standards in all arenas. F.o.D are committed to training quality, having enjoyed, maintained national and international industry accreditations since the outset.
- MatricRondebosch Boys' High School2009RBHS is one of South Africa's oldest and most prestigious schools. The school is steeped in tradition with an environment that represents excellence through pride and passion with a legacy rich in tradition, yet progressive and proactive in its approach. The school strives to provide a nurturing environment where all can develop to their fullest potential and is committed to the pursuit of excellence in all aspects of education.