Skill set (14)
Guillermo in a few words
Given the opportunity to collaborate with your company, I would bring my entrepreneurial drive, problem-solving skills, and collaborative approach to the firm.
I have experience balancing innovation and partnerships, articulating technology-enabled new deals, managing talent acquisition, developing markets, defining a healthy pipeline, and sustaining a profitable operation. I'm obsessed with double-digit sales and revenue growth by creating a fit funnel, shrinking close days, and focusing on high-value deals.
I have a track record of introducing new business models based on emerging technologies in diverse B2B and B2C arenas. In addition, I'm proficient at translating business needs into actionable program initiatives contributing experience to the executive board room.
As a recognized executive leadership team member, I can elaborate strategies and provide a discerning view to clients on how to approach true digital transformation and lead them into action with a proper balance between required investments and expected returns.
I look forward to meeting with your team to discuss how I can bring value to your business.
Regards,
Guillermo
Experience
- BeesionVP Strategic AccountsDIGITAL & ITJanuary 2021 - Today (3 years and 12 months)Fort Lauderdale, FL, USA• Pioneered the development of pipelines in the Asian Market and currently participating in several tenders• Develop US market, where the company has no clients; currently:o Defining the go-to-market strategy, the product selection and bundling, and marketing strategy.o Executing Partnership Deals with Tier 1 Global Integration Partners and high-tech companies.o Identifying key Trade Associations in the US market and outlining key actions to promote the most effective company visibility.o Recruiting and training of pre-sales and sales team.
- AwareX, Inc.Market development LeadDIGITAL & ITJune 2019 - January 2021 (1 year and 7 months)Buenos Aires, CF, ArgentinaManagement of the company’s key accounts.• Defined and directed the commercial strategy around a new Integration Platform as a Service offering. A regional operator adopted this IpaaS platform and rolled it out to all OpCos in the region.• Redefined go-to-market approach to properly convey Awarex’s value proposition centered on combining context-aware micro-segmentation with data analysis.• Promoted upsell capabilities by socializing with clients on how to trigger incremental sales based on an “educated anticipation” of customer’s desire and what instantiates actual purchase decision.
- NetcrackerVP Strategic Accounts LatamTELECOMMUNICATIONSMay 2016 - April 2019 (2 years and 11 months)Buenos Aires, CF, ArgentinaLatam Sales and Client Leadership responsible for the development of new markets and existing clients, the introduction of Digital/Virtualization offerings:• Business Leadership: assisted top executives in driving their Digital Transformation Agenda, introducing new Digital/Virtualization offerings.• Implemented a more comprehensive value model to include customer satisfaction, revenue growth, and profitability measurements (vs. just sales).• Accountable for several large accounts: satisfaction, revenue, and P&L.
Recommendations
Education
- Master in Telecommunications Enterprises Management,Universidad de San Andres2000Master in Telecommunications Enterprises Management
- Bachelor of Business & Bachelor of ArtsUniversity of South Florida1993Marketing
- Bachelor of Business & Bachelor of ArtsUniversity of South Florida1992Management Information Systems - Suma Cum Laude