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Jana Cleuren Creative Communication StrategistJC

Jana Cleuren

Creative Communication Strategist
  • Suggested rate
    €550 / day
  • Experience8-15 years
  • Response time1 hour
The project will begin once you accept Jana's quote.
Location and workplace preferences
Location
Hasselt, Belgium
Can work on-site at your office in
  • and around Hasselt (up to 50km)
  • and around Tongeren (up to 50km)
  • and around Brussel (up to 30km)
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Check out languages spoken by Jana
Categories
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Skill set
Industry fields of expertise
Automotive OEM
Banking and Financial Services
Digital and IT Services
Food and Beverage
Catering
Jana in a few words
Verhalen vertellen. Dat is wat ik graag doe, en volgens velen ook bijzonder goed kan.

Soms vertel ik letterlijk verhalen, wanneer ik bijvoorbeeld speeches schrijf voor de CEO
van BMW Group (PR). Andere keren vertaal ik verhalen naar klanten, bijvoorbeeld door
videoreeksen te produceren die sociale media of websites mogen veroveren.

En dan zijn er de momenten waarop ik verhalen echt tot leven breng, zoals bij events. Van creatieve klantenactivaties tot buitenlandse conferenties voor C-level
stakeholders.

Mijn creatief Zwitsers zakmes heeft één heel groot voordeel: ik kan aanbieden waar jij
of je onderneming naar op zoek is of nood aan heeft, zonder dat we gelimiteerd
moeten zijn aan slechts één expertise. En hoe begin ik daaraan? Door te luisteren.
Experience
  • Maastricht School of Management
    Guest Lecturer
    January 2024 - Today (1 year and 4 months)
    Maastricht, LB, Netherlands
    As a guest lecturer at Maastricht University, I guide MBA students in applying critical thinking to real-world marketing challenges. Through case studies and hands-on project work, I help them develop a structured, analytical approach to problem-solving in their role as project consultants
  • BMW Group Financial Services BELUX
    Freelance Marketing Associate
    March 2023 - Today (2 years and 2 months)
    Bornem, AN, Belgium
    Strategic Projects & Coordination

    Organizing corporate events such as a large-scale blood donation drive, Dealer Momentum, and an Incentive Trip.
    PR support for CEOs (copywriting, LinkedIn coaching, speeches, interviews).
    Developing employer branding strategies and video content.
    Managing SEA/SEO strategies and media & content planning.
    Conducting and analyzing mystery shopping and surveys.
    Campaign analysis focusing on CTR, conversion rates, and ROI.
    Creating innovative concepts.
    Creative Projects & Storytelling

    Storytelling and copywriting for internal and external campaigns.
    Designing and editing (motion) visuals.
    Coordinating brand activation campaigns, such as MINI’s claw machine activation and AI-driven keynotes.
    IT & Administrative Support

    Website updates, application testing, and defect management.
    Coordination with the development team in Munich.
    Managing legal disclaimers and supplier relationships.
    Budget management and distribution of marketing materials.
    Efficient use of AI tools.
    Social Initiatives & Team Culture

    Mentorship and guidance for young colleagues.
    Strengthening team culture through informal events, brainstorms, and humor.
  • Golazo
    Social Media Manager
    June 2022 - Today (2 years and 11 months)
    Paal, Belgium
    Content marketeer:
    - (Live) coverage of sport events for different Social Media Channels:
    Facebook, Instagram and TikTok.
    Sociale Media Content Marketing Copywriting
Recommendations
Education
  • Master Communicatiewetenschappen
    KU Leuven
    2022
    Master's Thesis Communication Sciences: Processes & Operations behind the Facebook news feed: User insights
  • Master Management
    KU Leuven
    2020
    Master's Thesis Management: Optimization of digital loan applications