Skill set (13)
Jan in a few words
Jan is a 15+ year veteran in communication and marketing, specialising in driving measurable business results through strategic campaigns and leadership. Passionate about insights, creativity, analytics, strategy and innovation. Developed and implemented holistic data driven campaigns for world leading brands of various industries throughout China, Asia Pacific and Western Europe. Capable of striving in challenging cultural environments and leading diverse teams including Creative, Brand, ATL, BLT and Performance professionals. Managed multimillion USD campaign budgets resulting in measurable improved ROI. Fluent in English, German, conversational in Mandarin Chinese and equipped with an MBA. Regular industry panelist and judge for reputable global, regional and local media and marketing awards.
Experience
- FoodpandaDirector - Brand Media and Performance APACFebruary 2022 - Today (3 years and 2 months)Bangkok, Thailand• Leading ATL, BTL and Performance marketing teams covering 11 markets• Developing and owning the foodpanda regional media strategy across the APAC region on TV, OOH, and online• Managing best in class media planning and buying practices for campaigns across all media channels and countries• Ensuring efficiency and effectiveness targets are achieved• Driving new customer acquisitons (Quantity and Quality)
- OPPOGlobal Media DirectorFebruary 2021 - January 2022 (11 months)• Heading overall Media strategy globally for OPPO and OnePlus• Managing 11 different and diverse regions• Steering global partnerships, negotiations and management of key media partners• Spearheading marketing thought leadership, media innovation and activation on a global level
- TBWA\WorldwideRegional Business DirectorDecember 2018 - February 2021 (2 years and 2 months)Bangkok Metropolitan Area, Thailand• Leading Precision Marketing (Data Management Platforms, Dynamic Creative Optimization)• Heading Regional Media Strategies & Governance• Facilitating best practices and scaling testing programs• Designing and implementing overall digital transformation• Steering regional partnerships, negotiations and management of key media partners• Developing fully integrated campaigns including PR, Creative and Media• Drive seamless integration with Data and Creative teams to ensure cross functional learning• Spearheading Media innovation
Recommendations
Education
- MBA, Business Administration and Management, GeneralAlliance Manchester Business School2017MBA, Business Administration and Management, General
- BA., East Asian Studies (Economics and Politics/ Chinese)Ruhr-Universität Bochum2011BA., East Asian Studies (Economics and Politics/ Chinese)
- Chinese, Business ChineseCapital University of Economics and Business2009Chinese, Business Chinese