Jessie Smith

A qualitative researcher with over 4 years experience, specialising in cultural insights. Experienced in setting up and conducting research projects and writing reports that include strategic insights. Have worked with a range of industries, with specialist experience in Fashion & Beauty/Wellness, Media and Tech spaces. Also have experience in the corporate sustainability (both environmental and social) sector. Used to conducting global projects and helping to decode culture for brands, experience with brand strategy & positioning, innovation, consumer deep dives and trends/futures work. Can translate insights into a range of formats such as white papers, presentations, videos.