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Jocelyn Ho

🇺🇸 English Content Strategy & Tech Marketing

Can work in or around Paris, Paris

  • 48.85661400000001
  • 2.3522219000000177
  • Suggested rate €670 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 2 hours
Propose a project The project will begin once you accept Jocelyn's quote.
Propose a project The project will begin once you accept Jocelyn's quote.

Location and workplace preferences

Location
Paris, France
Can work onsite in your office in
  • around Paris and 50km
  • Around Paris and 10km

Preferences

Business sector
  • Film & AV
  • Retail (Small Business)
  • Culture
  • E-commerce
  • Entertainment & Leisure
+17 autres
Company size
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
+1 autres

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Anglais

    Native or bilingual

  • Chinois

    Conversational

  • Portugais

    Conversational

  • Français

    Conversational

Categories

Skills (49)

Jocelyn in a few words

Want to generate high-quality leads, original brand content, or strengthen your business objectives? Looking for cultural insights into buying behaviors of anglophone and Chinese-speaking markets? Let's talk! đź’¬

🌏I've worked with CAC 40 and international companies (AXA, Uniper, Banco do Brasil, etc), as well as e-commerce biz and start-ups in a variety of industries.

I can help with:
➣ Marketing audits & strategic roadmaps/action plans
➣ Facebook / Instagram ad campaigns
➣ Editorial calendar development
➣ Content strategy + copywriting for websites, landing pages, ads
➣ Email marketing and automation
➣ Product marketing and experimental A/B testing (growth marketing)
➣ Marketing funnels (brand awareness, customer acquisition, lead generation, and retention)


🚀MY WORK PROCESS:
Since moving to Paris from the Silicon Valley tech scene in 2016, I've helped international businesses expand into English-speaking markets with creative strategy, based off key insights and knowledge of American and Asian market demographics.

My typical client onboarding process involves clarifying business objectives, initial research, confirming product-market fit by identifying target audiences and opportunities--then creating an action plan or roadmap with KPIs for execution.

Interested in working together or have a different marketing goal you want to discuss? Shoot me a message, I'd love to learn more about your project!


đź–ĄPROGRAMS I USE:
• Social Media - Facebook Ads Manager / Business Manager, Instagram Insights
• CMS (Content Management System) - Wordpress, Strikingly
• Analytics - Google Analytics, Hootsuite, Buffer, Later
• Email - Mailchimp, Active Campaign
• Creative - Canva, Adobe Photoshop / Lightroom / Illustrator
• Communication/Project - Zoom, Slack, AirTable, Asana, Notion, Trello

Portfolio

Experience

OVRSEA

Import & Export

US Content Consultant  - As a freelancer

Paris, France

May 2022 - Today (1 month)

• Creating English language content for the blog.
• Executing marketing strategies for the US market.

Spendesk - SPENDESK

Tech

Digital Content Writer  - As a freelancer

Paris, France

May 2021 - Today (1 year1 year and 1 month)

https://www.spendesk.com/en-eu/

Copywriting content:
• SEO landing pages
• Podcast, webinar, eBook pages

AB Tasty - AB Tasty

Software Publishing

Content Writer  - As a freelancer

Paris, France

October 2021 - December 2021 (2 months)

SEO blog posts

PlayPlay - PlayPlay

Tech

Content Writer  - As a freelancer

Paris, France

April 2021 - Today (1 year1 year and 2 months)

https://playplay.com/

Copywriting SEO blog posts (ghostwriting) on video marketing strategy.

Story Jungle (Take Part Media)

Press & Media

Project Manager + Content Strategist

Paris, France

February 2019 - Today (3 years3 years and 4 months)

Consulting at Story Jungle (formerly Take Part Media) as a project manager and LinkedIn content strategist for CAC 40 and premium clients across Europe.

Story Jungle is a leading independent content marketing agency specializing in campaigns for premium and B2B target audiences, and selected by LinkedIn to become one of only 10 certified global Content Partners.

Clients include: Dassault, The Power MBA, BNP Paribas, AXA Insurance, Banco do Brasil, Uniper, ISDI, Evonik, Comtravo, etc.

🏅Client Case Study: https://business.linkedin.com/marketing-solutions/case-studies/uniper

Cosmic Mama

Health & Wellness

Copywriter & Facebook Ads Consultant  - As a freelancer

Paris, France

January 2021 - Today (1 year1 year and 5 months)

Copywriting and Facebook ads set-up for the launch of the Cosmic Mama brand and website.

• Market research, copywriting/editing, and SEO for the website (cosmicmama.co) on Squarespace
• Set-up of Facebook Business Manager account - domain verification, ad account creation & walkthrough
• Installation of Facebook pixel on website + pixel events setup
• Mailchimp email automation - template copywriting, audience segmentation, set up trigger from email newsletter signup

Chez Jöne

English Copywriter  - As a freelancer

Paris, France

December 2020 - January 2021

• Research and strategy to meet the client's goals and objectives
• Copywriting and format optimization for website landing pages
• Improved content and writing on client's LinkedIn page

Beatfabriek

Arts & Crafts

English Copywriter  - As a freelancer

Paris, France

October 2020 - October 2020

English copywriting for Beatfabriek's rebranded website: http://www.beat-fabriek.nl/

• Research and strategy to meet the client's goals and objectives
• Copywriting and format optimization for website landing pages
• Consultation on digital tools for business development and growth

Chez Jöne

Real Estate

Digital Marketing Consultant + Copywriter  - As a freelancer

Paris, France

August 2020 - November 2020 (3 months)

Digital marketing consultation for Chez Jöne (https://www.chezjone.com/)
• Copywriting for complete site rebrand
• Developing creative content strategy for brand building & storytelling
• Social media optimization + media monitoring

Dolead

Social Networks

US Facebook Advertising Consultant  - As a freelancer

Paris, France

November 2019 - January 2020 (1 month)

• Auditing and optimization of USA and Canadian Facebook ad accounts and website landing pages
• Advertising campaign creation for USA Facebook accounts
• Creation of video brief and script for video ad (benchmarking, writing, video clip curation)

The Hood

Restaurants & Food Service

Digital Marketing Consultant  - As a freelancer

Paris, France

January 2019 - June 2019 (4 months)

• Created attractive on-brand digital content (photos, copywriting) and A/B testing in line with the client’s brand guidelines.
• Curated this content for the client’s target ideal audiences, working with the client’s monthly editorial/marketing calendar.
• Analyzed social campaign performance with Facebook/Instagram Insights and Google Analytics, recommended adjustments to improve performance accordingly.

Go Natural English

Education & E-learning

Digital Marketing + FB Ads Consultant

Paris, France

May 2018 - October 2018 (4 months)

• Managed and executed Facebook + Instagram advertising strategy and budget
• Created marketing funnels for product launches, brand awareness, retargeting, driving leads, customer acquisition campaigns.
• Copywriting and A/B testing on creative assets (messaging, photos, audiences)
• Identifying, targeting, and segmenting global audiences based on demographics, interests, income, etc.

Emma & Chloé

Fashion & Cosmetics

Digital Marketing Consultant  - As a freelancer

Paris, France

March 2017 - October 2017 (7 months)

• Develop creative content campaigns for brand building & story telling
• Copywriting, blog content
• Email marketing with MailChimp, Active Campaign
• Manage Facebook advertising (full marketing funnels and ads management)

Topology

Fashion & Cosmetics

Digital Marketing Consultant  - As a freelancer

San Francisco, Californie, États-Unis

May 2017 - May 2017

• Design social media content strategy (Facebook, Instagram, Pinterest) for the brand's soft launch
• Long form blog content
• Intensive brand building sessions (developing the identity, beliefs, and mission)
• Identifying target audiences within the Asian-American community

Feastly

Restaurants & Food Service

Marketing Consultant  - As a freelancer

August 2016 - February 2017 (6 months)

• Copywriting and content creation, publishing “Behind The Feast” chef feature blog series.
• Advise digital strategy and remote training of content staff.

Feastly

Restaurants & Food Service

Head of Marketing

San Francisco, Californie, États-Unis

January 2015 - July 2016 (1 year1 year and 6 months)

• Led content creation & managed 7+ social media & web platforms for all markets (SF, LA, NYC)
• Market research, A/B testing, data analysis; UTMs, social media insights, Google Analytics on all social campaigns & email marketing.
• Product marketing (purchase flow & account creation), copywriting, & web page design.
• Managed bi-weekly email newsletter campaigns across all markets.
• Executed national brand partnerships with Luxe, Boatbound, Saucey, TastingTable, UpOut, San Pellegrino.
• Managed & trained marketing & copywriting interns.

Accomplishments:
• Consulted 20+ chefs on brand-building strategy. Hosted marketing best practices workshop.
• Launched Feastly "Behind The Feast" blog series; increased blog traffic by 20x.
• Marketed Monthly Showdown Series with viral Facebook events (#FCSS2015: Fried Chicken Sandwich Showdown, #BaconShowdown, #SFBrunchBattle)
• Converted Instagram engagement into revenue via mobile-friendly product browsing solution.
• From 2015 Q1-->Q3, drove social media campaigns to increase:
- Website sessions by 155%
- New users by 160%
- Transactions by 150%
- Revenue by 192%
• From 2016 Q1--> Q2, led email marketing strategies to increase email revenue by 200%.

News for Chinese

Press & Media

Director of Communications

Redwood City, Californie, États-Unis

August 2013 - December 2015 (2 years2 years and 4 months)

News for Chinese is a media company and community publication for the Bay Area's Chinese and Chinese-American communities. Media platforms include bi-weekly newspapers, website, and radio programs. The company provides hyper-local and culturally relevant news and resources to readers.

• Establish and manage relationships with advertising accounts (small business to national corporations).
• Work with Asian-American communication agencies throughout the USA (San Francisco, Los Angeles, New York, New Jersey).
• Build media partnerships and sponsorships (Crossings TV, City of San Jose, Future Roots Festival).
• Redesigned and rebranded entire News for Chinese website.
• Design and deliver weekly newsletter campaigns to 14,000+ subscribers using MailChimp.
• Write original stories and headline features, for online and print with 60,000+ readership.
• Hire, train and supervise interns in editorial, translation, mailing tasks.
• Attend press conferences and media events to write coverage stories.
• Generate and nurture leads for advertising accounts in newspaper, web, and radio platforms.
• Launched Summer 2014 social media campaign: “Crazy Selfie Contest” from idea to campaign within one month, with 730+ final votes, 5,000+ post views.

4 projects on Malt

(4 ratings)

Joan - Cosmic Mama

25/02/21

The focus of our pre-launch marketing campaign was to build hype for the product before release, and Jocelyn delivered CTA-driven copywriting that strengthened our brand voice and personality. She went beyond our expectations and also set up email marketing automations on Mailchimp so that our lead funnel is ready-to-go once we start running ads.  We'd heard about Apple's iOS14 update creating obstacles in social advertising and we weren't sure what that meant for our experience with Facebook ads. Jocelyn addressed these concerns by explaining what changes to expect, recommending strategies, and setting up technical assets like our Facebook pixel, events tracking, and ad account. She has both creative vision and technical proficiency with a wide breadth of knowledge in marketing strategy, making her an invaluable consultant to work with. Highly recommended, especially for small to medium businesses looking for expert guidance on how to grow their brand.

Jöne - Chez Jöne

08/01/21

Another successful mission with Jocelyn, this time for our complete website rebrand copywriting. I've worked with several marketing consultants over the years, but Jocelyn's unique background and experience as a Silicon Valley expat in France have been indispensable to my company's marketing needs. Her efficiency, flexibility, and autonomy are exactly what I've been looking for in a consultant (the likes of which have been challenging to find in France). There is no shortage of English language copywriters & digital marketers in Paris, but Jocelyn's creativity and out-of-the-box innovative thinking deliver results that reflect the standards of the start-up capital of the world.

Joost - Beatfabriek

05/11/20

We had a great connection with Jocelyn, she was highly detail-oriented and had fantastic energy to work with. She thoroughly explained each step of her copywriting process and also gave useful recommendations to improve other aspects of our website like imagery and layout. We communicated with Zoom and copy was delivered via Google Drive for our review. Jocelyn published the final copy directly on our website so it was immediately ready to launch. We look forward to more future collaborations with her!

Jöne - Chez Jöne

14/08/20

Créative tout en ayant un bon esprit d'analyse, Jocelyn sait faire preuve de flexibilité, de réactivité et d'une grande attention aux détails. Elle a proposé de nouvelles idées pour répondre aux défis marketing que je rencontre et m'a aidé à mettre en place des stratégies tout en prenant en compte le contexte international et multiculturel de mes clients.

Kevin Bucher - Dolead

5/2/2020

It was a pleasure working with Jocelyn. As a native speaker, she has helped us improve the way we work with our content on a daily basis on our international acquisition.

Sarah Chohan - Emma & Chloé

14/1/2019

A highly capable, creative and personable professional. Thanks to Jocelyn’s organisation and project management skills we were able to execute tasks efficiently each month. She conducted Facebook ads and A/B testing, clearly identifing problems and solutions. She communicated feedback and ideas with great ease and was meticulous in her copywriting. It was a real pleasure to work with Jocelyn and I highly recommend her.

Gabby Wallace - Go Natural English

3/1/2019

Jocelyn is a highly skilled professional with great attention to detail. During our work together, she created and implemented Facebook ads for several online English course promotions. She was also able to clearly explain what was working well, what to change, and what to try next. One of the best parts of working with Jocelyn is that she is a great communicator and also able to work independently. She is a joy to work with, and I would highly recommend her.

Education