John Mceachern, Marketing & Innovation Leader

• CPG discipline: PepsiCo, General Mills

• Communications aptitude: Ogilvy & Mather

• Entrepreneurial ability: $2m revenue start-up

• Business education: Oxford MBA, with distinction

• International experience: Toronto, London, Sydney, Hong Kong

Experienced marketing leader passionate about building high-performance teams, compelling brands and revenue growth. Leverages corporate, entrepreneurial, international, and academic experiences to build considered strategies that deliver results.

Aurora Cannabis Inc.

Senior Director, Marketing & Innovation

HEALTH & WELLNESS

March 2021 - October 2022 (1 year and 7 months)

Toronto, ON, Canada

• Spearheaded a product innovation-driven turn-around at one of Canada’s largest Licensed Producers of cannabis.

• Delivered three consecutive quarters of growth (+20%) from an entirely rejuvenated assortment (100 SKUs), reversing eight periods of decline.

• Developed and coached a Commercial team of 25.

Innovation Innovation Management Marketing Strategy Commercial Leadership Brand Building Consumer Insight Digital Marketing Creativity Communications

aphria inc.

Director, Marketing & Innovation

HEALTH & WELLNESS

May 2020 - March 2021 (10 months)

Toronto, ON, Canada

• Set the vision for the brand portfolio, helping deliver absolute market share leadership in Recreational cannabis for two years.

• Delivered a diverse, foundational brand agenda: Innovation Stage Gate process & Pipeline, Agency of Record assignment, new brand development & Big Idea equity campaigns.

aphria inc.

Senior Manager, Innovation

HEALTH & WELLNESS

September 2019 - May 2020 (8 months)

Toronto, ON, Canada

Check out John's experience

MBA - with distinction, Business Administration and Management, General

University of Oxford - Said Business School

2009

MBA - with distinction, Business Administration and Management, General

Bachelor of Commerce

Mcgill University

2002

BCom, Management