Jordan Washington

Produced executive bios for 20+ executives, highlighting their key accomplishments and career highlights, ensuring a polished and professional final product Conducted in-depth interviews with 20+ high-level executives across multiple industries to produce fact sheets, backgrounders, and articles Managed relationships with interviewees post-publication, ensuring they were happy with the final product and reducing the likelihood of negative publicity

- Created and produced all content marketing initiatives, including but not limited to blog posts, social media campaigns, email marketing campaigns, newsletters, press releases, white papers, case studies, and website copy

- Managed a team of 3 direct reports responsible for video editing, podcast production, writing, and SEO

- Re-designed company website, resulting in increased website conversion

- Project managed and produced company explainer videos from start to finish, including writing scripts, creating storyboards, hiring production companies, casting, directing, and post-production. All projects came in 70% under budget

- Worked with senior leadership to develop messaging for videos, press releases, and company announcements that aligned with the company's brand identity

- Wrote over 100 blogs that drove traffic to the website and increased leads by 20%

- Successfully increased social media followers by 20% through engaging content and consistent posting

- Developed and executed a successful content strategy that increased organic traffic by 50%

- Successfully created and implemented a content marketing strategy that resulted in a 10% increase in organic leads

- Revamped the company's brand identity and positioning

- Successfully coordinated logistics and acted as a point of contact for in-person global tech events

- Collaborated with the CEOs on creating Elsewhere's brand, including developing the look and feel, messaging, and positioning

- Successfully launched the company website on time and under budget

- Worked with CEOs to develop a comprehensive content strategy that increased web traffic by 25% month-over-month for six months

- Successfully managed and produced photoshoots in 12+ countries, on 4 continents, within budget and ahead of schedule

- Coordinated with CEOs to ensure the vision was executed while staying true to the brand identity

- Wrote, edited, and proofread all copy for website and social media accounts

- Worked with the development team to futureproof and create a roadmap for future iterations of the website, including new features and redesigns

- Organized social media rollout across all channels (LinkedIn, Instagram, and Facebook)

- Executed monthly editorial calendar, resulting in consistent growth month over-month

- Identified potential new markets for the company's products