Kris Flemington, Marketing Strategist & Consultant

Location: London, England, United Kingdom

Can work onsite in your office in

and around London (up to 50km)

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Strategy Consultant

Marketing Consultant

Agatha Frydrych

Backend Java Software Engineer

Baptiste Duhen

Fullstack developer

Amed Hamou

Senior Lead Developer

Audrey Champion

Web developer

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Top skills

Additional skills (11)

Check out Kris's expertise

"...Kris is unique in that he is multiple strategists in one - He can develop results driven business and Marketing strategies for Clients, communications strategies that harness every tool in the box, unique insights that give a distinctive edge to creativity, and all of this while thinking across an integrated ecosystem that encompasses Brand, Experience, Loyalty, and Commerce." Craig Burleigh, Managing Director - Global Brand Management.

Kris is...

A strategist & consultant with a proven track record in building brands and driving commercial impact through creative comms. I have partnered CMOs and marketing teams on some of the most iconic brands, locally and globally, big and small, in sectors spanning Automotive, FMCG, Fintech, Travel and Telecomms. I helped them wrestle their problems, setting and measuring marketing, brand, CX and comms strategy. I believe in partnering with clients on much more than just communications and latterly I’ve been involved in managing strikes, pandemic response and product development – it only works when it all works.

The Strategy Kitchen

Consultant

CONSULTING & AUDITS

April 2023 - Today (1 year and 8 months)

London, United Kingdom

Consulting as "The Strategy Kitchen Ltd" I work with brands, businesses and creative agencies delivering Marketing, brand and creative strategy. Recent projects have included: Growth and portfolio strategy for Hilton Hotels, Marketing strategy, Marketing effectiveness projects for Starbucks, nutrition brand, Science in Sport, National Express

Marketing Marketing Strategy Marketing Effectiveness Brand Strategy Measurement Creative Strategy Marketing and Communications Planning Digital Marketing Media Growth Strategy

The Effectiveness Partnership

Consultant Strategist

CONSULTING & AUDITS

April 2023 - Today (1 year and 8 months)

London, United Kingdom

I currently spend part of my time as a consultant with The effectiveness partnership. As part of the team there, I train corporate brands in marketing effectiveness and strategy, consult with and train creative agencies in strategy and marketing effectiveness. We also take on direct consulting work from brands and business in and around marketing strategy, marketing effectiveness and marketing communication.

Marketing Marketing and Communications Planning Growth Strategy Brand Strategy Marketing Effectiveness

Nestle, Amex, British Airways @ Ogilvy London.

Global Strategy Partner | WPP Strategy Lead

AVIATION & AEROSPACE

July 2019 - March 2023 (3 years and 8 months)

London, UK

Nestlé Waters: Responsible for world-wide brand and creative strategy across the San Pellegrino product portfolio.

British Airways & IAG group: I led strategy for Team Horizon – functioning as an independent agency drawn from 5 WPP companies, we delivered the full range of marketing, creative and consultancy services from brand to loyalty, digital and full media planning and buying.

During both strikes and the pandemic, I partnered the CMO through the toughest commercial period in living memory to deliver a brand and communications strategy to safeguarding BA’s survival.

BA Amex & IAG Loyalty: Consulting to the COO & CMO of IAG loyalty on the future of loyalty for the IAG group, their direct-to-consumer strategy and finance brands.

- I led the relaunch of the BA Amex card which achieved +22% growth year on year for the

business in a stagnant market.

- I led the development and launch of the new BA Mastercard; from product development,

through to positioning, identity and the launch campaign, beating penetration targets

by 6%.

Strategic planning Branding Communication Communication strategy Advertising Digital communication Marketing Strategy

Check out Kris's experience

Craig Burleigh recommend Kris

Craig Burleigh

Ogilvy

22/3/2023

Kris and I worked hand in glove between 2019 and 2023. I hired Kris as Strategy Partner to lead strategy for WPP Horizon Team on British Airways and IAG - His skills and capabilities were unique to the needs of the business, being able to lead a team of creative and media strategists in solving and planning against a diverse range of business challenges. Kris is unique in that he is multiple strategists in one - He can develop results driven business and Marketing strategies for Clients, communications strategies that harness every tool in the box, unique insights that give a distinctive edge to creativity, and all of this while thinking across an integrated ecosystem that encompasses Brand, Experience, Loyalty, and Commerce.
In his time as Strategy Partner he led the development of the marketing and brand strategy culminating in one of the most successful BA campaigns of all time, helping British Airways through one of the toughest commercial periods in living memory. He led the strategic development and launch of the BA Mastercard and relaunch of the BA Amex card, both of which significantly surpassed targets.

Maestro

WPP

2014

Maestro

BA Hons, Marketing and Consumer behaviour

University of Plymouth

2001

BA Hons, Marketing and Consumer behaviour