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Laia Arnau Bas

Content Marketing Specialist

Can work in or around Barcelone

  • 41.3829
  • 2.17743
  • Suggested rate 220 € / day
  • Experience 2-7 years
  • Response rate 80%
  • Response time 2 hours
Propose a project The project will begin once you accept Laia's quote.

This freelancer is available part-time (Evenings & weekends) but hasn't confirmed their availability in over 7 days.

Part-time, Evenings & weekends

Propose a project The project will begin once you accept Laia's quote.

Location and workplace preferences

Location
Barcelone, Espagne
Can work onsite in your office in
  • around Barcelone and 50km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Spanish

    Native or bilingual

  • English

    Fluent

  • Catalan

    Native or bilingual

  • German

    Basic

Categories

Skills (13)

Laia in a few words

Apasionada por la redacción, la edición y la creación de contenido para diferentes canales. La escritura es lo que me mueve aunque a veces padezca el síndrome de la hoja en blanco.

Mi objetivo es crear contenido atractivo y de alta calidad e impulsa el éxito empresarial con él e implementar la estrategia general de contenido en función de las y objetivos específicos.

Creativa de nacimiento pero con una mente enfocada en resultados, tengo muy en cuenta la medición de KPIs y métricas para el buen desarrollo de la estrategia de contenido.

Experience

Xplace

Press & Media

Spanish Copywriter  - As a freelancer

February 2021 - Today (2 years and 1 month)

Gocleer

Banking & Insurance

Content Marketing Specialist

Barcelona, España

February 2021 - Today (2 years and 1 month)

- Creation, coordination and delivery of content (SEO writing, copies, images, videos, infographics, blog posts, etc.) in direct and indirect channels.
- Management and coordination of the PR agency as well as preparation and monitoring of the content plan, and communication.
- Generation and publication of visuals, copies, and audiovisual elements for digital ads, landing pages, blogs, etc.
- Management of Social Networks: Posts, configuration, moderation and administration.
- Coordination of content providers.
- CRM Orchestration:
  • Administration and Operation of CRM Orchestration Braze
  • Edition of the Quoting, Activation, Resurrection, Renewals, Upselling, Collections, Newsletter and Engagement flows (email, cards and push notifications)
- Traditional Marketing Coordination: Impressions, Promotional Items, Events and others.

Freshly Cosmetics

E-commerce

Marketing Assistant

Reus, España

April 2019 - September 2021 (2 years and 5 months)

- Working with the Brand Manager to develop and implement community promotion and engagement tactics to reach strategic goals
- Created, managed and grown the company's presence through Instagram, Facebook and other strategically relevant online properties
Answered questions however they came in (e-mail, Social Media or phone) and manage any online feedback.
- Provided reports on metrics and continually found ways to imporve through testing and new initatives.
- Coordinated the partnership with brands and influencers that were alligned to the brand ethos.

Education

  • Grado en Periodismo

    Universitat Rovira i Virgili

    2019

Certifications 

  • Digital Marketing & Social Media
    Universitat Pompeu Fabra
    2020