I am an affable, data-driven senior strategic marketing specialist with over 20 years of experience in the family, entertainment and lifestyle sectors, marketing digital and physical products. I also have over 10 years of executive-level management experience working closely with founders, board members and C-level executives whilst directly managing small to medium-sized teams in developing, leading and executing growth marketing strategies across businesses ranging from startups and SMEs to global corporations.
I specialise in creating strategic marketing plans for businesses of any size, building and developing marketing teams and hands-on marketing consultancy.
CORE SKILS & EXPERIENCE
Acquisition & Retention Strategy
Brand Strategy
Brand Hub Development
Content Strategy & Creation
Creative Strategy
Creative Writing
CRM Strategy
Commercial Strategy
Copywriting
Digital Marketing
Integrated Marketing
Internal & External Communications
Performance Marketing
Product Development
Social Media Strategy
UX/UI Strategy
PLATFORMS & SOFTWARE EXPERIENCE
Adobe Creative Suite
Amazon Seller Central, Advertising & Developer
Apple App Store Connect
Channel Advisor
Drip
eBay
Google Suite
Google Play
Hubspot
Intercom
Mailchimp
Metrilo
Shopify
Spotify
WooCommerce
Wordpress