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Logan Woods

Creative Strategist

Works remotely from Berlin

  • 52.517
  • 13.3888
18 projects (10 ratings)
  • Suggested rate 800 € / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 24 hours
Propose a project The project will begin once you accept Logan's quote.

This freelancer is available part-time (Evenings & weekends) but hasn't confirmed their availability in over 7 days.

Part-time, Evenings & weekends

Propose a project The project will begin once you accept Logan's quote.

Location and workplace preferences

Location
Berlin, Germany
Remote only
Primarily works remotely

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
Business sector
  • Automobile
  • Culture
  • Digital & IT
  • Energy & Utilities
  • Environmental
+24 autres
Company size
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
  • ≥ 5000 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

  • German

    Basic

Categories

Skills (43)

Logan in a few words

My work revolves around conceptualizing global campaigns for premium brands with an emphasis on digital. The big idea and creative red thread, the strategic lead in, campaign execution concepts, or lines of copy are all in my wheelhouse. Always game for guiding a client through every step.

When not chiselling away on a text or presentation, I can be found exploring somewhere far beyond the reaches of the Internet, baking an apple pie or sourdough bread, or training for my next marathon.

I graduated from the University of Wisconsin-Madison with a degree in Art and emphasis in sculpture. Raised in rural Wisconsin in the American Midwest, I’ve since called Prague, Paris, and Berlin home. Currently based in Berlin with my wife, son, and Shiba Inu.

Experience

Wunderman Thompson

Press & Media

Creative Director | Strategy

Berlin, Germany

March 2022 - Today (10 months)

Copywriting Creative Direction Brand Strategy Social Media Marketing Content-Marketing Advertising

MOONBASE

Press & Media

Head of Creative

Berlin, Germany

March 2021 - February 2022 (11 months)

Scholz & Friends

Creative Director

Berlin, Germany

May 2020 - February 2021 (9 months)

Wunderman Thompson - WPP Group - Germany

Creative Director

Paris Area, France

March 2019 - May 2020 (1 year and 2 months)

Copywriter, creative director, and strategist specializing in brand voice and the many forms of content it comes in today. Manage creative teams and collaborate across the Wunderman Thompson network with market researchers, data brokers, and media agencies to create omnichannel campaigns for both always-on and major communications that improve brand perception and increase conversion rates. Consult for brands on digital-first strategy and how that impacts campaigns and disrupts silos between marketing and other departments.

KKLD*

Director of Content

Berlin Area, Germany

June 2017 - May 2020 (2 years and 11 months)

Director of social media, integrating talents across agency in art, copy, and strategy to deliver social-first campaigns for global clients. Actively involved in recruiting, hiring, grooming, and managing talent at all levels. Mentored writers and digital strategists from junior to senior, working to help improve the quality of our creative and strategy output overall. As first a writer and later as a creative director and strategist, developed and sold work to clients and prospective clients in a number of industries (automotive, healthcare, luxury, FMCG) and media formats and initiatives (TV, OOH, POS, event, social, website, banners, search). Over a six-year period was promoted from intern to director. Clients: MINI (BMW AG), Bayer, NIVEA, Eucerin, Baume et Mercier (Richemont), Dassault Systèmes 

KKLD*

Senior Concept Creative

Berlin Area, Germany

January 2016 - June 2017 (1 year and 5 months)

Global branding and campaigns with a digital emphasis.

PSFK

Contributing Writer

January 2016 - January 2017 (1 year)

KKLD*

Lead Editor / Concept

Berlin Area, Germany

February 2014 - January 2016 (1 year and 11 months)

Global digital communication and creative direction for MINI. Lead copywriter for MINI global lifestyle blog. Live event coverage of Salone del Mobile, Life Ball Vienna, the Burton European Open and Concorso d’Eleganza Villa d’Este in partnership with Touring Superleggera.

KKLD*

Editor

Berlin Area, Germany

June 2011 - February 2014 (2 years and 8 months)

Social media copy and concepts for MINI, Swarovski and Baume et Mercier.

Jill Sebastian Studio

Sculptor

Milwaukee, Wisconsin

January 2010 - August 2010 (7 months)

18 projects on Malt

(10 ratings)

Sonja - Wunderman Thompson Germany

03/03/22

Continuing working with Logan is always a pleasure. His high standards in work and integration in our team lead not only to good project results but also high team moral and newa ideas. For future project we look forward working together.

Education

  • Bachelor of Science (B.S.)

    University of Wisconsin-Madison

    2010