Luis Fernando Checchia Correa

Supporting Ranked Music's ramp up through: - Development of 3-year business plan (strategy, business model, financials, governance) - Development of service line (with particular focus on the Strategy & Analytics pillar) - Business development (pitch strategies, deck development, account management) - Artist analytics (i.e. on & off-cycle DSP performance analysis, career development analysis), including deep understanding of analytics platforms such as Soundcharts and Chartmetric Ranked Music is a digital music marketing consultancy, focused on helping artists and labels to build successful careers through intelligent digital marketing and a range of cutting edge music technology services. Clients include Warner Music Latina, Warner Music Brazil, Sony Music, Universal Music Group, Altafonte and artists like Anitta, Sebastian Yatra, Justin Quiles and The Wailers.

Part-time contributor at Wine Lister, supporting Wine Lister's growth journey by: - Shaping service offering - Boosting sales capabilities - Supporting project delivery London-based consulting and analytics start-up, aiming at helping fine wine producers to boost sales growth. Wine Lister has developed a proprietary algorithm that allows for 360-degree, objective comparisons across wines at local, regional and global levels. Wine Lister has served clients such as Laurent Perrier, Ornellaia, Louis Latour, Almaviva, Château Lafite Rothschild, Harlan Estate and many others.

Part of the leadership team of the UK operation (20+ FTEs) of an award-winning global strategy and management consultancy currently present in 7 countries, serving clients such as L'Oréal, Diageo, Red Bull, Johnson & Johnson, Unilever and others. - Responsible for team development and management - Responsible for sales and business development (developing new accounts, leading global key accounts) - Leader of multiple projects in parallel: delivery supervision, team supervision (up to 6 professionals per project) and engagement with C-suites and executive boards. - Responsible for strategic planning for the operation (annual plans, 2-year plans, 5-year plans) - P&L accountability: annual planning, mid-year review and ongoing management Proven multi-sector track record in marketing and sales projects. Delivered, managed and implemented projects in over 20 countries in the Americas, Europe, Africa and Southeast Asia. - Solid track record route-to-market (RTM), entry strategy, market scan and distributor management projects - Extensive knowledge of global commercial excellence programs – design and hands-on implementation - Extensive experience delivering and implementing projects for Consumer Goods (particularly Beverages, Foods and Health & Beauty). Experience includes repeated work for Financial Services (payments and loyalty), Healthcare, Media and others. - Experience generating thought leadership in Marketing & Sales topics Accumulated the role of Global Digital Marketing Director, overseeing: - Content marketing strategy (to activate thought leadership assets) - Social media marketing strategy and campaigns - CRM campaigns - SEO strategy - Awards and rankings (e.g. Financial Times UK's Leading Consultants and MCA Awards)