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Luis Fernando Checchia Correa

Strategy & Management Consulting Director

Can work in or around City of London

  • 51.5073
  • -0.1277
7 projects
  • Suggested rate 1.500 € / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Luis Fernando's quote.

This freelancer is available part-time (4 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 4 days per week

Propose a project The project will begin once you accept Luis Fernando's quote.

Location and workplace preferences

Location
City of London, United Kingdom
Can work onsite in your office in
  • around City of London and 50km

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

  • Spanish

    Fluent

  • Portuguese

    Native or bilingual

  • Italian

    Basic

Categories

Skills (49)

Luis Fernando in a few words

Professional with over 17 years of experience, including 12 years in strategy and management consulting and 5 years in financial services. Previously the UK Director of an award-winning, global strategy and management consultancy, with a central role in the scale up of its London office. Currently advising startups in the music/digital media and wine industries in their growth journeys.

Proven multi-sector track record as a consultant, particularly in commercial transformation programmes and top line growth projects for leading players in FMCG (Beverage, Food and Beauty), Financial Services and Media. I have helped clients unlock sustainable, cost efficient top line growth by building and implementing route-to-market and market entry strategies.

I have also delivered, managed and implemented projects in over 20 countries in North America, Latin America, Europe, Middle East, Africa and Southeast Asia, including global programmes that boosted marketing and sales capabilities throughout mature and emerging markets. Examples of such programmes include distribution network management, key account management, business planning and sales force management, and have allowed clients to increase efficiency and build effective commercial relationships that ultimately unlocked further revenue growth.

Besides working with world class clients, as UK Director of a boutique strategy and management consultancy I had the opportunity to grow and develop a high-performance team, increase consulting revenues by bringing new business and leading a global key account, develop a consulting brand, own and manage a P&L and drive annual and strategic planning processes - in other words, manage a consulting operation on its day-to-day.

Experience

Ranked Music

Strategy, Business Development and Operations Advisor

Miami, Florida, United States

April 2020 - Today (2 years and 9 months)

Supporting Ranked Music's ramp up through: - Development of 3-year business plan (strategy, business model, financials, governance) - Development of service line (with particular focus on the Strategy & Analytics pillar) - Business development (pitch strategies, deck development, account management) - Artist analytics (i.e. on & off-cycle DSP performance analysis, career development analysis), including deep understanding of analytics platforms such as Soundcharts and Chartmetric Ranked Music is a digital music marketing consultancy, focused on helping artists and labels to build successful careers through intelligent digital marketing and a range of cutting edge music technology services. Clients include Warner Music Latina, Warner Music Brazil, Sony Music, Universal Music Group, Altafonte and artists like Anitta, Sebastian Yatra, Justin Quiles and The Wailers.

Wine Lister

Strategy Consultant

London, England, United Kingdom

April 2020 - Today (2 years and 9 months)

Part-time contributor at Wine Lister, supporting Wine Lister's growth journey by: - Shaping service offering - Boosting sales capabilities - Supporting project delivery London-based consulting and analytics start-up, aiming at helping fine wine producers to boost sales growth. Wine Lister has developed a proprietary algorithm that allows for 360-degree, objective comparisons across wines at local, regional and global levels. Wine Lister has served clients such as Laurent Perrier, Ornellaia, Louis Latour, Almaviva, Château Lafite Rothschild, Harlan Estate and many others.

Integration Consulting

UK Director, member of the Marketing & Sales practice and Global Digital Marketing Director

London, United Kingdom

October 2017 - April 2020 (2 years and 6 months)

Part of the leadership team of the UK operation (20+ FTEs) of an award-winning global strategy and management consultancy currently present in 7 countries, serving clients such as L'Oréal, Diageo, Red Bull, Johnson & Johnson, Unilever and others. - Responsible for team development and management - Responsible for sales and business development (developing new accounts, leading global key accounts) - Leader of multiple projects in parallel: delivery supervision, team supervision (up to 6 professionals per project) and engagement with C-suites and executive boards. - Responsible for strategic planning for the operation (annual plans, 2-year plans, 5-year plans) - P&L accountability: annual planning, mid-year review and ongoing management Proven multi-sector track record in marketing and sales projects. Delivered, managed and implemented projects in over 20 countries in the Americas, Europe, Africa and Southeast Asia. - Solid track record route-to-market (RTM), entry strategy, market scan and distributor management projects - Extensive knowledge of global commercial excellence programs – design and hands-on implementation - Extensive experience delivering and implementing projects for Consumer Goods (particularly Beverages, Foods and Health & Beauty). Experience includes repeated work for Financial Services (payments and loyalty), Healthcare, Media and others. - Experience generating thought leadership in Marketing & Sales topics Accumulated the role of Global Digital Marketing Director, overseeing: - Content marketing strategy (to activate thought leadership assets) - Social media marketing strategy and campaigns - CRM campaigns - SEO strategy - Awards and rankings (e.g. Financial Times UK's Leading Consultants and MCA Awards)

Integration Consulting

Manager

London, United Kingdom

January 2015 - October 2017 (2 years and 9 months)

Integration Consulting

Manager

São Paulo Area, Brazil

March 2012 - December 2014 (2 years and 9 months)

Integration Consulting

Consultant

São Paulo Area, Brazil

October 2009 - February 2012 (2 years and 4 months)

Integration Consulting

Senior Analyst

São Paulo Area, Brazil

August 2008 - October 2009 (1 year and 2 months)

Banco ibi

Product Supervisor

February 2007 - August 2008 (1 year and 6 months)

Managed nationwide profitability product lines with annual sales of $250 million for a key MasterCard card issuer in Brazil; managed the customer retention unit for the bankcards area. - Coordinated and interfaced with sales, operations, marketing, systems, and finance areas, and indirectly managed a 320-operator customer service cell. - Assembled a new MIS for the retention unit and rebuilt its customer retention policy through the creation of a new decision tree. - Developed aggressive sales campaigns, doubling the revenues for the Statement Payment in Installments product. - Redesigned operational flows and segmentation processes for the profitability products, leveraging their penetration in the customer base and increasing IT’s and DBM’s efficiency.

Redecard

Marketing Analyst

December 2004 - February 2007 (2 years and 2 months)

Developed business agreements with major retailers in Brazil to increase MasterCard’s penetration in those merchants’ sales. - Selected strategic business partners and interfaced with the sales area to negotiate biannual deals. - Designed business agreements including the marketing mix, the yearly promotional calendar, and quarterly financial goals.

MasterCard

Marketing Analyst

April 2003 - December 2004 (1 year and 8 months)

Redesigned MasterCard’s corporate training program (MasterCard University); supported the sales of consulting projects and information products concerning credit card portfolio management. - Co-managed research projects for two of MasterCard’s biggest clients in Brazil. - Redesigned MasterCard University’s pricing, value proposition, curriculum and sales approach.

Education

  • WSET Award in Wines Level 3

    Wine & Spirit Education Trust

    2020

  • WSET Award in Wines Level 2

    Wine & Spirit Education Trust

    2019

  • Bachelor in Communications

    ESPM Escola Superior de Propaganda e Marketing

    2004

    Mention of Honour for Final Graduation Project

  • SQL for Data Sciences

    University of California Davis

    2020