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Mahidhar M.

Mobile Growth - Social Ads Expert - App Creatives

Works remotely from Paris

  • 48.858705
  • 2.342865
  • Suggested rate 450 € / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Mahidhar's quote.

This freelancer is available part-time (Evenings & weekends) but hasn't confirmed their availability in over 7 days.

Part-time, Evenings & weekends

Propose a project The project will begin once you accept Mahidhar's quote.

Location and workplace preferences

Location
Paris, France
Remote only
Primarily works remotely

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (12)

Mahidhar in a few words

Mobile Growth & User Acquisition Specialist

My skills:

- Ads: Apple Search ads, Google ads, Youtube ads, Facebook ads, Instagram ads, Tik Tok, Snapchat, IronSource, Unity ads
- Integration: SDK (Appsflyer, Adjust, Branch, Tune, Singuliar)
- Creatives management: Creating a plan for Image, Video, Gifs, HTML5
- A/B Testing: UI, UX interface, Landing Page
- Retention
- Can manage 6 figures budget

Experience

Voodoo.io

User Acquisition Manager

Paris, France

February 2022 - Today (4 months)

At Voodoo we create and publish amazing games for people all around the Universe and I humbly help Voodoo to reach that goal and achieve success together

Impala Studios

User Acquisition Specialist

Haarlem, Netherlands

July 2021 - December 2021 (5 months)


• I babysit and manage the life cycle of UA campaigns from Acquisition to Retention via various channels for a portfolio of 18+ apps (entertainment, educational, games, utility, productivity & weather category)
• My goal is to track and analyze results to maximize yield on ad spend and increase ROI and present to the management with relevant KPI metrics (such as CPI, ROAS, Retention, LTV)
• Managing ad spend and ensuring creative briefs with both internal and external partners
• Aligning with cross functional teams: UA, ASO, PM & PO's to deliver best possible results
• Direct control on launching new growth channels (DSPs, Video & Social platforms)

Dreamin - Mobile advertising

Social Networks

User Acquisition Manager

Paris, France

January 2019 - May 2021 (2 years and 3 months)

• Part of the user acquisition managers team and I oversee a monthly average ad spend of 300k $+ divided across: Facebook, Google, TikTok, Apple Search Ads and other traffic sources
• Manage, set up, execute and analyze a portfolio of paid media campaigns with the goal of driving cost-effective, high quality app installs while managing budget and KPIs
• Test, launch and scale digital lead generation through programmatic buying
• Report campaign performance weekly to account management team, forecast monthly response volume and budgets
• Manage relationship with publishers, clients, partners, and internal stakeholder

Education

  • Master of Science

    SKEMA BUSINESS SCHOOL

    2019

    Master of Science - MS, International Marketing and Business Development

  • Bachelor's degree, Electronics and Communications Engineering

    Anna University

    2014

    Bachelor's degree, Electronics and Communications Engineering