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Marie-Laure Hauters

Expert in Strategy, Bus Dev & M&A

Can work in or around Amsterdam, Rotterdam, Brussels, Antwerp, Utrecht

  • 52.3727
  • 4.8936
  • Suggested rate 1.250 € / day
  • Experience 7+ years
Propose a project The project will begin once you accept Marie-Laure's quote.

This freelancer is available part-time (4 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 4 days per week

Propose a project The project will begin once you accept Marie-Laure's quote.

Location and workplace preferences

Amsterdam, Pays-Bas
Can work onsite in your office in
  • around Amsterdam and 50km
  • Around Rotterdam and 30km
  • Around Brussels and 30km
  • Around Antwerp and 30km
  • Around Utrecht and 20km


Project length
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Consulting & Audits
  • Entertainment & Leisure
  • Health & Wellness
  • Fashion & Cosmetics
  • Hospitality
+9 other
Company size
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
  • ≥ 5000 people


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • French

    Native or bilingual

  • English

    Native or bilingual

  • Dutch

    Native or bilingual


Skills (7)

Marie-Laure in a few words

Multi-potentialite with outstanding strategic thinking, problem-solving, analytical, communication & project management skills, experienced in addressing complex issues in various geographies (USA, China, LatAm, EMEA), perfectly at ease dealing with senior management & working in both global & local environment. Results-oriented with strong commercial drive & business acumen.
Over 13 years work experience in strategy, M&A and business development for large blue chip companies such as Danone & Philips, combined with a solid entrepreneurial skillset (last 3y spent managing my own company). Ambition to leverage personal background & track record to help companies address their strategic challenges while keeping on making a difference in people's life.


MLH consulting

Consulting & Audits

Founder & CEO

Amsterdam, The Netherlands

July 2019 - Today (3 years and 10 months)

A boutique consulting firm helping start-ups, scale-ups, SMEs or larger corporations/organizations solve their strategic challenges, mainly focused on health & nutrition, FMCG, healthtech & sports. Example of recent assignments:
- Define the 2024 strategic plan (incl. internationalization strategy) for a leading food services player active a.o. in hospitals
- Define a market entry strategy into a new segment for one the world's leading food companies & conduct a deep-dive (i.e. market sizing, competitive landscape, consumer insights, and go-to-market strategy incl. country priorization, target product portfolio, opportunity sizing, etc.) on the most appealing strategic opportunity identified in phase 1
- Redesign the international strategy of a market leader in healthy snacks active in 40+ countries
- Coach an entrepreneur willing to launch a healthy snacks range for people suffering from diabetes
- Review investor pitches for (tech) start-ups



Founder & CEO

Amsterdam, Pays-Bas

November 2018 - Today (4 years and 7 months)

- Created Yoganida, a yoga studio (located in the heart of Amsterdam) from scratch in a record timeframe (e.g. hiring a teaching & hosting crew, building a website, defining a schedule, implementing an entire back-office system, securing IP & dealing with other legal matters, defining a concept, brand positioning & visual identity, etc.)
- Offering yoga classes, workshops & special events and Yoga Alliance certified teacher trainings at the studio
- Organizing & leading yoga retreats across Europe, and other special events for individuals & companies
- Managing all aspects of Yoganida: marketing & sales, communication, administration & finance, operations (incl. teaching), HR, etc.
- Running a 7-days a week yoga studio (more than 40 classes a week, and counting)
- Leading a team of 20+ freelancers

DANONE - Danone


Global Head of Strategy, Business Development & M&A - Infant nutrition division

March 2011 - December 2016 (5 years and 9 months)

• Led the Strategic Plan of the division (presented to Danone CEO, Chairman and Executive Committee, sponsored by Functional & Regional VPs)
• Drove various strategic projects (greenfield or brownfield market entries, divestments, etc.) for a EUR ~5bn division, e.g.
- Definition of key strategic guidelines of Danone Group 2020 strategy (Paris-based)
- Takeover of infant nutrition players in both mature & emerging countries
- Strategic review of countries portfolio & clusterization
- Design of greenfield market entry strategies and/or strategy redefinition
- Disposal of non-strategic businesses & assets
- Wargaming exercises in various regions
• Prepared the presentations of the CEO (e.g. investors seminars, board meetings and Danone Group General Managers Meeting)
• Drove cross-functional competitive intelligence initiatives (company profiles, worldwide market sizes & market shares database management, wargaming, etc.)
• Managed a team of up to 8 people (1 direct report)

Roland Berger GmbH

Consulting & Audits

Strategy Consultant

September 2008 - February 2011 (2 years and 5 months)

Worked on strategic projects in diverse industries, among which:
• Multi-channel international expansion strategy for a leading clothing retailer
• Market potential assessment in EU market for luggage and leather goods
• Go-to-market strategy of the new product of a leading insurer in four EU countries
• New business segment market entry for a Real Estate property manager
• International strategy definition for an IT services provider
• Strategic due diligence in the automotive industry
• Restructuring of a major European magazines publisher

Philips - Philips Healthcare


Strategy Director

Amsterdam, Pays-Bas

May 2017 - October 2018 (1 year and 5 months)

- Redesigned the overall business strategy of the Respiratory business
- Supported Philips Vision 2025 strategic plan, focusing on future value pools & relevant healthcare trends, and led the PMO of the project
- Drove Philips portfolio strategy review & made recommendations to the ExCo on the role to assign to every market & business Philips is active in
- Created growth strategy for Health Experience Solutions business including new solutions & investments in Patient Experience analytics; secured corporate funds for prototype