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Michaela Catchpole

Performance Marketing/ Paid Ads specialist

Works remotely from London

  • 51.509648
  • -0.099076
  • Suggested rate 510 € / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Michaela's quote.

This freelancer is available part-time (Evenings & weekends) but hasn't confirmed their availability in over 7 days.

Part-time, Evenings & weekends

Propose a project The project will begin once you accept Michaela's quote.

Location and workplace preferences

Location
London, England, United Kingdom
Remote only
Primarily works remotely

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Agriculture
  • Arts & Crafts
  • Culture
  • Education & E-learning
  • Entertainment & Leisure
+11 other
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (12)

Michaela in a few words

A passionate digital marketer with 5 years of experience in the education space, now looking to use my expertise in a range of other sectors. Working my way up the ranks in different companies from Digital Marketing Officer > Paid Media Manager > Performance Marketing Lead, I have strategized, set up, optimised, and reported on a range of paid campaigns across Search, Social, Display, and Video.

In my current role I drive 70% of total company leads and sales through my campaigns and have decreased CPL by 40% YoY since joining. I am heavily focused on A/B testing (landing page design, ad copy, creative, audiences) to continuously find the most efficient way to drive sales. I love the psychology and strategy behind campaigns- figuring out what resonates with the audiences most, what their pain points are, and how we can solve them through our product/ service.

I have worked in both well-established companies with big budgets as well as start-ups who are trying to get the most out of a small spend. I am equipped to deal with the pros and cons that both face, but especially love the challenge of working with smaller start-ups where I can really make a big impact.

I work full time still as a Performance Marketing Lead but am looking for some freelance work to grow my skills further in different sectors and companies, whilst meeting some awesome people and making a positive impact on different businesses.

Experience

Tiney

Performance Marketing Lead

London, UK

October 2021 - Today (1 year)

Oxford International Education Group

Paid Media Manager

October 2020 - October 2021 (1 year)

I am accountable for increasing our direct student numbers through paid media campaigns across all brands at Oxford International. I collaborate closely with the Head of Marketing, brand Marketing Managers and Group SEO Manager to plan, execute and report on effective digital campaigns right through from enquiry to enrolled students.

University of Aberdeen

Digital Marketing Officer

Aberdeen, UK

August 2018 - October 2020 (2 years and 2 months)

Collaborate with School Marketing Teams to agree business objectives, KPI's, budget breakdown, key markets and platforms for all digital campaigns, putting campaign plans into written briefs. Develop and execute high quality campaigns for audiences at various stages of the marketing funnel. Campaigns can include brand awareness/ traffic, acquisition/ lead generation, remarketing, PPC and GDN. Promote to both local and international audiences through paid digital campaigns on social platforms such as:
- Facebook / Instagram
- LinkedIn
- Google PPC
-Snapchat Build all campaign assets such as landing pages, lead forms, emails, workflows and audience building across a variety of platforms. A/B test variants across ads, landing pages and email campaigns for campaign optimization and to produce new insights. Collaborate with our digital media agency to optimise live Google campaigns based on regular analysis. Deliver rigorous evaluation of campaign outcomes and evidence of ROI and performance against set objectives based on statistically valid and financial analyses. Reporting tools used include Google DataStudio/ Google Analytics.

University of Aberdeen

Digital Marketing Officer

Aberdeen, UK

August 2018 - October 2020 (2 years and 2 months)

Inspire PTL

Recruitment Assistant

Aberdeen, UK

March 2018 - August 2018 (5 months)


- Coordination of the recruitment process from advertisement right through to start date.
- Swift processing of candidate paperwork, including sifting and shortlisting candidates, setting up and attending interviews and candidate management.
- Issuing contracts, including change of contract letters and other relevant paperwork.
- Minute taking at weekly team meeting and any disciplinary hearings.

Inspire PTL

HR Assistant

August 2015 - March 2018 (2 years and 7 months)


- Providing/chasing references for all new start employees and sending these out.
- Attending weekly team meetings and briefing what has been achieved in the last week and what should be done in the following week.
- Keeping staff database up to date and editing when required.
- Assisting with general HR jobs e.g staff filing, recruitment checks etc.

JOHANNA BASFORD LTD

Digital Marketing Assistant

Aberdeen, UK

February 2016 - February 2018 (2 years)


- Created detailed Facebook business page account audits to establish trends in customer activity online and develop digital strategy accordingly.
- Assisted in enlarging business page followers from 150,000 to 205,000 when working here.
- Managed website by updating content weekly.
- Completed market research and provided recommendations on how we could stay the market leader in our niche market. I also identified gaps for new products for brand development.
- Boosted sales and customer retention of all Johanna Basford products by managing all social media platforms and emails with an extremely quick turn around time.
- Managed global competitions to win Johanna Basford products, with over 1000 entrants in most recent competition.
- Presented work at regular team meetings.

David Lloyd Leisure

Customer Service

November 2013 - June 2015 (1 year and 7 months)


-Serving customers with the highest level of customer service as possible.
-Cashing up tills.
-Maintaining high levels of cleanliness in the area.

Education

  • International BusinessManagement, International Business

    Robert Gordon University

    2017

    International BusinessManagement, International Business

  • Master of International Business

    France Business School

    2014

    Bachelor of International Business, International Business