Skill set (34)
Michael in a few words
I'm a designer with over 20 years experience in various industries, at all stages of the lifecycle. I'm passionate about learning what makes users tick. I like to take a customer-first approach and take the business on a journey to better understand their customers through 'epiphany moments'. I then translate that into concepts that can be tested with users.
I'm interested in using data to design inclusive experiences, in particular designing for sustainability.
Experience
- Raskia Ltd.Service DesignerSeptember 2022 - Today (2 years and 3 months)London, UKHelping organisations to improve their products and services through a deeper understanding of their customers, objective decision making, collaboration and creativity. I helped NatWest Group in their efforts to decarbonise their back book through innovative new propositions. Currently helping Essex County Council to develop their design and digital publishing capabilities.
- Lloyds Banking GroupHead Of Design, Buying JourneysJanuary 2022 - September 2022 (8 months)London, UKLeading a population of designers across our product buying journeys to make improvements to increase conversion rates (regularly between 1-12%), improve buyer confidence, increase clarity. Here my teams developed personalisation initiatives, created exciting new tools and launched new product propositions in partnership with the business.
- Lloyds Banking GroupHead of Design, Innovation LabFebruary 2021 - March 2022 (1 year and 1 month)London, UKSet up a design team to deliver innovation concepts around key future trends such as Circular Economy, Sustainability, Society of the Future, Ecosystems and Partnership, Data as a Service.
Recommendations
Education
- BA (hons) Interactive Media, Interactive design and programmingThe University of Huddersfield2002BA (hons) Interactive Media, Interactive design and programming