Skill set
Industry fields of expertise
Monique in a few words
A Multimedia Creative with 6+ years of experience shaping content strategies for streaming platforms and household-name entertainment brands. Harmonizes clients, creative teams, and various stakeholders to introduce & enforce editorial style guidelines, execute impactful campaigns, and embed design thinking across workflows. Blends copywriting with research & analytics to innovate novel methods of reaching consumers, guiding them to make informed purchases, and engaging them long-term. Seeking the next professional challenge as a Creative Content Lead who equips an entertainment brand with compelling storytelling.
Interpersonal: Leadership | Cross-Cultural Communication | Remote Team Management | Mentorship & Coaching | ClientService | Conflict Resolution | | Public Speaking | Account Management | C-Suite Advisory | English (Native) | French (C1)
Expertise: Digital Strategy | Editorial Direction | Omnichannel Marketing | Project Management | Campaign Management | Entrepreneurship | Brand Identity Formation | Data-Driven Storytelling | Customer Acquisition | A/B Testing | Trend Forecasting | eCommerce | UX/UI
Tools: WordPress | Figma | Airtable | Canva | Monday | Google Workspace | Excel | PowerPoint | Photoshop | InDesign
In addition, I have lived in and traveled to several countries including the UK, India, Morocco, and the Netherlands. As a result, I have excellent interpersonal skills and excel in multicultural environments.
Experience
- Believe SACopywriter/editorJuly 2024 - July 2024Paris, FranceSpecialized UX writing and micro-copy to improve the clarity and tone of the copy for landing pages on desktop and mobile.
- DisneyContent DesignerENTERTAINMENT & LEISUREMarch 2023 - April 2024 (1 year and 2 months)Paris, FranceAssembled 40+ website landing pages for shows, products, and experiences while enforcing an editorial style guide and localizing Francophone messaging.Aligned translators, UX & UI designers, the marketing department, and other stakeholders to complete complex projects on schedule and within budget.Repurposed and enriched existing media assets at every opportunity to eliminate expenses, sustain consistent messaging quality, and appeal to new & existing with a persuasive and familiar tone of voice.Bridged knowledge and communication gaps between Anglophone & Francophone teams and technical and non-technical stakeholders as a reliable liaison.Participated comfortably in meetings in French and English.
- BAMBINIFASHION.COMMarketing CopywriterLUXURY GOODSJune 2021 - January 2023 (1 year and 6 months)Paris, FranceProduce 800-1000 word blogs, theme pages, and brand pages Create 600-800 product descriptions (40,000-50,000 words) per month targeted at buyers of luxury children's fashion. Use a brand tone suitable for the American market. Incorporate SEO keywords with a conversational tone to increase the ranking of search terms such as "Gucci kids" and "Fendi kids"
13 projects on Malt
7 recommendations
ML
MF
DA
AB
IE
SB
MY
Maëva Lenerand and 6 other people have recommended Monique
17/4/2024
J'ai eu le plaisir de travailler avec Monique pendant plus d'un an sur de nombreux projets, et je retiens surtout sa créativité, son enthousiasme et sa réactivité. Monique a su rendre des projets d'une grande qualité malgré des timings serrés et de multiples interlocuteurs, et toujours dans la bonne humeur !
17/4/2024
Monique est non seulement créative et soucieuse de rendre un super travail mais elle a aussi l'esprit d'équipe et est très (très) solaire. C'était un réel plaisir de collaborer avec Monique pendant plus d'un an et de retrouver sa bonne humeur chaque jour :)
16/4/2024
I had the pleasure of working for a year with Monique. From the moment I first met her, I was struck by her brilliance and quick wit. Her creativity has been a valuable asset to our team, and she has contributed significantly to the success of many projects. Her personality is exceptionnal. She is funny, charismatic, and always has a positive attitude. She cultivates a pleasant and motivating work environment, and she's always willing to lend a helping hand to her colleagues. Anyone would be lucky to work with her!
16/1/2023
Monique is a gem! She helped me with the copy on my website last year and was such a pleasure to work with. She was able to take my not so articulate explanation of my company's services and turn them into poetry! She is also funny and great to collaborate with which was so appreciated amidst the anxiety of getting a new business off the ground. I would highly recommend working with her!
6/1/2023
J'ai collaboré avec Monique lors d'un projet de rédaction SEO avec un enjeux d'ouverture des marchés anglophones.
Sa proactivité, son dynamisme et son professionnalisme ont rendu la collaboration très productive et efficace!
Sa proactivité, son dynamisme et son professionnalisme ont rendu la collaboration très productive et efficace!
6/1/2023
Monique is a talented wordsmith. She easily adapts her style to any brief and always delivers on time. This is why I've recommended her for the last two projects that we've worked on and will surely keep recommending her. We have collaborated on several SEO projects for past two years and I've enjoyed it immensely. She is a treasure!
3/1/2023
Collaborated on a four-day online event entitled Art & Conversation organized in conjunction with the online art exhibition entitled COVID-19 PAGES: The Influence & Inspiration of Women. Provided insight and advice on the selection of the online platform for the event, including evaluation of ROI regarding price points for subscription versus one-time use and cost of features such as closed-captioning. Corresponded with technical and commercial offices of platforms being considered for the event. Worked with other team members to facilitate the event itself.
Education
- Master of Arts Global CommunicationsThe American University of Paris2021
- Bachelor of Arts PsychologyThe American University of Paris2018
- PsychologySanta Monica College2015Psychology