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Raluca Mihaila

Markendipity Architect • Writer • Photographer

Can work in or around Bucharest

  • 44.4361
  • 26.1027
  • Suggested rate 1.500 € / day
  • Experience 7+ years
Propose a project The project will begin once you accept Raluca's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Raluca's quote.

Location and workplace preferences

Bucharest, Romania
Can work onsite in your office in
  • around Bucharest and 50km


Project length
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+1 other


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • Romanian

    Native or bilingual

  • English


  • French


  • German



Skills (7)

Raluca in a few words

I use multidisciplinary thinking to spot the creative differentiator in ideas & products worthy of a future of meaning in order for good businesses to stop losing clients.

Through Utopic Brain, everything starts with a good plan, accommodates great adventures and ends with the power to adjust.
In the middle of it all, lies ethical Marketing done well.
We create value.
We build bridges between people and ideas.
We find patterns in chaos.
We skip KPIs because we focus on values, behaviors and great minds.
We respect our clients with ideas of meaning, not with concepts that "sell" at the expense of people’s wit.
All with one condition: you have to prove that what you and your idea stand for is making the world a better place.

I make stories out of life and I research on topics that allow us to make sense of everything that surrounds us.

I freeze reality through visual storytelling.



Utopic Brain • Marketing & Creative Boutique

Consulting & Audits

Managing Owner

Bucharest, Romania

July 2018 - Today (4 years and 8 months)

Atasagon - Detox & Wellbeing

Health & Wellness

Marketing & Brand Strategist

Brasov, Romania

March 2021 - September 2021 (6 months)


Entertainment & Leisure

Content Curator & Speakers Coach

Bucharest, Romania

May 2019 - Today (3 years and 10 months)

Scout, curate, invite and coach minds & doers of the best ideas worth sharing on stage.

Romania's Elite


Contributing writer

Bucharest, Romania

March 2020 - Today (3 years)

I ask, scout, discover and write about those Romanians from all over the world who inspire others by being who they can be.

Cariere / HR Manager

Education & E-learning

Marketing & Communication Advisor

Bucharest, Romania

October 2018 - January 2020 (1 year and 2 months)

Contributor on contemporary topics and author of creative photo essays - since 2018
Partnerships, Events, Marketing and Communication Advisor - since 2019

Ana Tower

Real Estate

Marketing Director

Bucharest, Romania

December 2017 - July 2018 (6 months)

Organize all communication for Marketing an ambitious real estate & lifestyle project in the northern part of Bucharest

Ana Hotels


Marketing Director

Bucharest, Romania

December 2017 - July 2018 (6 months)

Run the Marketing & Communication for the group's luxury hospitality, wellness and leisure activities from:
• Bucharest - Athenee Palace Hilton 5*, Crowne Plaza 4*, Essenza - Pure Wellness Spa
• Poiana Brasov - Sport 4*, Bradul 4*, Poiana 3*, Sport Wellness Spa
• Eforie Nord - Europa 4*, Ana Aslan Health Spa


Retail (Large Retailers)

Marketing & Loyalty Manager

Bucharest, Romania

July 2016 - December 2017 (1 year and 5 months)

Run the Marketing activities for the supermarket formats (Market, Express, Billa)
Rebrand and market the Loyalty Card Plus throughout +250 stores.
Manage the roll-out of all national co-branded Billa-Carrefour campaigns in all the Billa stores
Project partner in all Marketing integration, rebranding and synergies between Billa and Carrefour
Manage the 360° image of Billa, the CRM and the customer journey for an in depth understanding of th clients’ needs and behavior


Retail (Large Retailers)

Marketing Director / Advertising & CRM Manager

Bucharest, Romania

September 2013 - July 2016 (2 years and 10 months)

Manage the 360° national campaigns and image of Billa (online, print, video and audio advertisments, POSM, social media, PR, public speaking engagements, endorsements, OOH, CSR campaigns)
Run the loyalty program Billa Card Plus, winner of The best loyalty program in Romania and manage the customer journey (CRM)
Pitch and tender manager for PR, digital, media buying, creative, printing, distributing, POSM, OOH
Develop the corporate brand and promote the own brands and corporate values.

BILLA Card Loyalty Program Developer
Sharpen global focus on customer loyalty & develop long-term relationships with customers
Commercial and client-specific strategies (employee training, marketing planning, relationship building and advertising)
Data mining: collect, assess and manage the overall data and customer interactions (Big Data)
Evaluate customer value (rewarding loyalty towards the brand) and find cross-selling opportunities
Coordinate all customer-interfacing pillars(sales, marketing, technical support)


Retail (Large Retailers)

Head of Sales and Marketing

Bucharest, Romania

December 2006 - March 2012 (5 years and 3 months)

Coordinate New Buying, Marketing and Sales of Non Food to all key FMCG and DYI retailers
Manage assortment layout - over 4000 products
Organize external (with suppliers) and internal (with IKA) negotiations, new buying, new listings, deployment of new lines
Conceptualize and administrate 5 thematic e-commerce platforms (kitchenware, glassware, DYI, disposables, party)
Identify new opportunities within the core 26 suppliers worldwide: Europe, USA, China, India
Focus on business share and visibility with Romanian clients in all key-retail players of the moment: Metro C&C, Selgros C&C, Real Hypermaket, Praktiker, Obi, Kaufland, Hornbach, Spar, Trident, Kaufland, Mega Image, Carrefour)
Strengthen loyalty programs with major Romanian HORECA partners