Welcome to Raluca's freelance profile!
This freelancer is available full-time but hasn't confirmed their availability in over 7 days.
Location and workplace preferences
- Location
- Bucharest, Romania
- Can work onsite in your office in
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- around Bucharest and 50km
Preferences
- Project length
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- ≤ 1 month
- Between 1-3 months
- Between 3-6 months
- Company size
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- 1 person
- 2-10 people
- 11 - 49 people
- 50 - 249 people
- 250 - 999 people
+1 other
Verifications
Freelancer code of conduct signed
Read the Malt code of conduct
Languages
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Romanian
Native or bilingual
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English
Fluent
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French
Basic
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German
Basic
Categories
Skills (7)
Raluca in a few words
Marketing.
Through Utopic Brain, everything starts with a good plan, accommodates great adventures and ends with the power to adjust.
In the middle of it all, lies ethical Marketing done well.
We create value.
We build bridges between people and ideas.
We find patterns in chaos.
We skip KPIs because we focus on values, behaviors and great minds.
We respect our clients with ideas of meaning, not with concepts that "sell" at the expense of people’s wit.
All with one condition: you have to prove that what you and your idea stand for is making the world a better place.
Writing.
I make stories out of life and I research on topics that allow us to make sense of everything that surrounds us.
Photography.
I freeze reality through visual storytelling.
ralucamihaila.ro
Portfolio
Experience
Utopic Brain • Marketing & Creative Boutique
Consulting & Audits
Managing Owner
Atasagon - Detox & Wellbeing
Health & Wellness
Marketing & Brand Strategist
TEDxBucharest
Entertainment & Leisure
Content Curator & Speakers Coach
Romania's Elite
Culture
Contributing writer
https://elitaromaniei.ro/author/raluca-mihaila/
Cariere / HR Manager
Education & E-learning
Marketing & Communication Advisor
Partnerships, Events, Marketing and Communication Advisor - since 2019
Ana Tower
Real Estate
Marketing Director
www.anatower.ro
Ana Hotels
Hospitality
Marketing Director
• Bucharest - Athenee Palace Hilton 5*, Crowne Plaza 4*, Essenza - Pure Wellness Spa
• Poiana Brasov - Sport 4*, Bradul 4*, Poiana 3*, Sport Wellness Spa
• Eforie Nord - Europa 4*, Ana Aslan Health Spa
Carrefour
Retail (Large Retailers)
Marketing & Loyalty Manager
Rebrand and market the Loyalty Card Plus throughout +250 stores.
Manage the roll-out of all national co-branded Billa-Carrefour campaigns in all the Billa stores
Project partner in all Marketing integration, rebranding and synergies between Billa and Carrefour
Manage the 360° image of Billa, the CRM and the customer journey for an in depth understanding of th clients’ needs and behavior
REWE Group - BILLA
Retail (Large Retailers)
Marketing Director / Advertising & CRM Manager
Run the loyalty program Billa Card Plus, winner of The best loyalty program in Romania and manage the customer journey (CRM)
Budget
Pitch and tender manager for PR, digital, media buying, creative, printing, distributing, POSM, OOH
Develop the corporate brand and promote the own brands and corporate values.
BILLA Card Loyalty Program Developer
Sharpen global focus on customer loyalty & develop long-term relationships with customers
Commercial and client-specific strategies (employee training, marketing planning, relationship building and advertising)
Data mining: collect, assess and manage the overall data and customer interactions (Big Data)
Evaluate customer value (rewarding loyalty towards the brand) and find cross-selling opportunities
Coordinate all customer-interfacing pillars(sales, marketing, technical support)
BHB
Retail (Large Retailers)
Head of Sales and Marketing
Manage assortment layout - over 4000 products
Organize external (with suppliers) and internal (with IKA) negotiations, new buying, new listings, deployment of new lines
Conceptualize and administrate 5 thematic e-commerce platforms (kitchenware, glassware, DYI, disposables, party)
Identify new opportunities within the core 26 suppliers worldwide: Europe, USA, China, India
Focus on business share and visibility with Romanian clients in all key-retail players of the moment: Metro C&C, Selgros C&C, Real Hypermaket, Praktiker, Obi, Kaufland, Hornbach, Spar, Trident, Kaufland, Mega Image, Carrefour)
Strengthen loyalty programs with major Romanian HORECA partners
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Education
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Executive MBA
Maastricht School of Management
2017 2 years of an intense program focused on development of personal & managerial competences with the intent to contribute to a better world.
Final thesis: Mindful.less. The corporate mindset that dismisses affordable talents. -
Master of Arts
The Academy of Economic Studies
2008 Project Management
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Bachelor's Degree
The Academy of Economic Studies
2006 Economics
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Mediator
Uzamint
2013 upgrade my understanding on the disruption within the "thoughts-actions" imbalance
ADR (Alternative Dispute Resolution) is a new approach of managing disputes and conflicting situations between people, companies, countries outside the court of law and based on mutual settlement.It addresses basic principles of human needs, interests, desires, negotiation techniques and communication skills.
Certifications
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VUCA - leadership in contexts of Volatility, Uncertainty, Complexity and AmbiguityStand for Development
2017 -
Lean Six SigmaLean Six Sigma International Association of Professionals
2015 -
Cambridge in General and Business EnglishCambridge
2001