Skill set (20)
Sandrine in a few words
Sandrine est une chef de projet marketing avec une vaste expérience de 10 ans. Elle est à l'aise pour coordonner les processus, les personnes et mener à bien des projets agiles. Elle a dirigé de nombreuses équipes interfonctionnelles englobant la stratégie d'amélioration du parcours client avec des KPI orientés business. ( Strategie Marketing, PR , influence marketing, Digital marketing...)
Experience
- Chalhoub Group JV LVMHHead of Marketing JewelryJanuary 2018 - January 2023 (5 years)www.chalhoubgroup.com(Luxury Group in Middle East)•Oversees marketing, social media, content, creative, PR, communications, CX, CRM, Loyalty Customer intelligence and creation of marketing strategies•Monitors the consumer and competitive environment, conducting consumer,•Improves and optimizes the marketing department's performance ensuring budgets are adequately spent on key initiatives with clear ROI metrics•Delivers key insights and recommendations that optimize the performance of the marketing department•Drives marketing database strategies, and conducts thorough gap analysis in the business's data and consumer acquisition strategies•Overseas the CX department and ensures the vision and strategic roadmap is on track for the BU, through continuous improvement CX initiatives•Overseas CRM, Loyalty and is a major stakeholder in delivering the Advanced Analytics Strategy
- Swatch Group CompanyGroup Digital Marketing ManagerJanuary 2017 - January 2018 (1 year)www.swatchgroup.com/ (Luxury Watches and Jewelry)•Web and Mobile e-commerce project management (for 20 countries)•Control all the levers of traffic acquisition of e-commerce sites•Manage the providers of traffic acquisition and lead collection•Analyze performance and optimize investments by source (ROAS)•Manage budgetary arbitrage between different levers of acquisition, reallocation of budgets with the aim of maximizing•Management of 3 persons (Web officer, SMO officer and Graphic Assistant)
- La Redoute – Galerie Lafayette GroupDigital Marketing ManagerJanuary 2013 - January 2017 (4 years)www.laredoute.ch/ (Luxury and Fashion Online Store )•Pilot the Digital Acquisition: SEA, Affiliation, Retargeting, RTB, Display, Comparators, Marketplace, SEO and SMO strategy•Guarantee the objectives of volumes and value: number of new customers, number of orders, investments media, acquisition costs…•Manage the budgetary arbitration between the various channel of acquisition, reallocation of the budgets to maximize the ROI
Recommendations
Education
- MBA Digital Microsoft AdcenterPôle Léonard de Vinci2011MBA Digital Microsoft Adcenter
- Master's degree in WeboramaESG2006Master's degree in Weborama
- MBA Digital Marketing-Pôle Léonard de Vinci2011MBA Digital Marketing-
- Master in Marketing-Passion2006Master in Marketing-