- Artizan CommerceDirectorE-COMMERCEJanuary 2021 - Today (4 years and 4 months)London, UKSME eCommerce consulting projects focused on assisting ~500k-2m+ revenue businesses overcome early growth barriers and scale beyond.
- WayfairHead of Promotions - EUApril 2015 - December 2018 (3 years and 8 months)London, UK- Launched and built Promotional team and function from scratch for wayfair.co.uk (2014- ) and wayfair.de sites (2015- ) growing to ~US$100m+ @ 50-100% YoY) -- starting with flash sales and moving to a full 12- month promotional calendar.- Recruited team from scratch, ultimately leading ~40 person EU Promotions team split across both London and Berlin locations.- Built out European Promotional calendar and programme with cross functional buy-in -- launching in 2016.- Responsible for delivering against trade discount targets within the promotional programme over and above existing commercial arrangements.- Launched Berlin-based Photo-studio operations with a 7-figure budget in 2017. Reported into Managing Director EU.
- WayfairHead of Merchandising - UKMarch 2014 - April 2015 (1 year and 1 month)London, UK- Built, launched and managed Merchandising activities for the UK market (including Catalogue management, Landing Page optimisation, Site Search and Navigation and global Feature/Product alignment).- Recruited ~12 person team from scratch delivering product and landing page review projects at pace within 8 months of team recruitment.- Delivered multi-location, cross-functional catalogue projects enabling conversion improvements and feature alignment across global business.- Specified and launched new performance measurement standards for UK business.- Reported into Managing Director UK
- Master of CommerceThe University of Auckland2001Master of Commerce (hons), Research Master's in branding and service delivery.