“Marketing agencies and consultants don’t live and breathe your brand. You do. You know your customers better than they do. And you’re sure as hell more passionate about it than they are.”
- James Watt, founder of British unicorn, Brewdog.
Too right, mate.
The fact is that traditional marketing support models simply aren’t ambitious, agile, and accountable enough to support the modern start-up.
The solution is an external Chief Marketing Officer - or X-CMO for short; someone who works with Start Up founders – as part of their team. Bringing high level marketing expertise - for however many days they need. And however much they can afford.
I’m Simon Vincent, and, as the original X-CMO, I’ve helped more than 50 companies to grow through this model and my mission is to ensure every start-up Founder has access to an X-CMO of their own.
So, if it sounds like I could help you, please get in touch.