Expertise (19)
Sofia in a few words
I am
.a purpose-led brand builder with 8 years of Marketing experience in superbrands at Unilever, Kraft Heinz and P&G, and international experience in Madrid, London and Lisbon.
.highly motivated to bring value to consumers and sustainable growth in a culturally relevant way, winning 8 awards for the Dove brand including 2 Effie Awards in 2021 and the Marketeer Non-Food CPG in 2022.
.highly data- and results- driven, with a consumer centric mindset and passionate about developing people, being part of the mentoring programme of Catolica Porto Business School.
.a board member at the Branded Content Marketing Association (BCMA) Portugal, being engaged in contributing to the industry progress.
.currently working on my new business and taking interesting freelancer projects.
.a purpose-led brand builder with 8 years of Marketing experience in superbrands at Unilever, Kraft Heinz and P&G, and international experience in Madrid, London and Lisbon.
.highly motivated to bring value to consumers and sustainable growth in a culturally relevant way, winning 8 awards for the Dove brand including 2 Effie Awards in 2021 and the Marketeer Non-Food CPG in 2022.
.highly data- and results- driven, with a consumer centric mindset and passionate about developing people, being part of the mentoring programme of Catolica Porto Business School.
.a board member at the Branded Content Marketing Association (BCMA) Portugal, being engaged in contributing to the industry progress.
.currently working on my new business and taking interesting freelancer projects.
Experience
- GoogleCEOSOFTWARE PUBLISHING
Menlo Park, CA, USA
September 1998 - Today (25 years and 3 months)If I had to sum up my life up to this point, I'd say it's been one heck of a ride...
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