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Sonat Antepli

Brand and Marketing Strategist

Can work in or around Berlin

  • 52.517
  • 13.3888
  • Rate On-demand
  • Experience 7+ years
Propose a project The project will begin once you accept Sonat's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Sonat's quote.

Location and workplace preferences

Berlin, Germany
Can work onsite in your office in
  • around Berlin and 10km


Freelancer code of conduct signed
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Verified email


  • Turkish

    Native or bilingual

  • English


  • Spanish


  • German



Skills (17)

Sonat in a few words

I’m a multifaceted Marketing Leader with extensive People Management experience. I shape and nurture purposeful brands to build a sense of belonging among Employees, to ignite a bonding with Users and to feed trust across all Stakeholders eventually. I make sure that we have the right retention qualities in place both in our organisation and products, before investing heavily in marketing functions and activation plans. In order to improve retention and profitability in continuum, I drive cross-functional collaboration to enable informed decisions with an alignment around the Consumer/User Insights, Value Proposition, Business Opportunities, Company Objectives, Market Strategy & business critical metrics.





Head of Brand Strategy

Berlin, Germany

July 2021 - October 2021 (3 months)

- Articulating brand standards for brand design & consistency across all programs, experiences, messaging, channels and platforms
- Acting as a 'hub' for Masterbrand Strategy to ensure cross-functional alignment and cohesion internally
- Working with the brand studio, external agencies and stakeholders to identify trends, affect, review and approve all branded elements
- Working with the research and analytics partners to identify key industry & competitive insights, revenue drivers and track brand health
- Responsible for development of brand marketing OKRs that outline key opportunities for brand growth and set out actionable strategies and marketing initiatives to capture the growth in key performance indicators
Creative Direction Strategie Strategic Planning

The Coca-Cola Company


Content Excellence Group Manager

Istanbul, Turkey

June 2013 - December 2015 (2 years and 6 months)

• Head of Content Excellence Team (6-11 people) with an ability to deliver content for all media
• Produced content for all brands and all assets from packaging design to TV for Turkish, Caucasian and Middle Eastern markets
• Derived business and consumer insights to lead Sponsorships (ie. especially in music and sports), Partnerships (B2B) and integrated marketing strategies to deliver sales & channel excellence
• Managed 10+ agencies in various disciplines to curate content and secure strategic alignments
• Contributed to the financial planning with a communications and campaign management budget

Sonat Antepli

Consulting & Audits

Freelancer  - As a freelancer

Berlin, Germany

December 2019 - Today (3 years)

• Working with Casumo, Havas, Karpat, PepsiCo (snacks division) and Unilever as a consultant (both on adhoc projects and on a retainer based model).
• Oversee international (B2B and B2C) projects using data from +10 different markets / countries
• Build strategic recommendations & proposals for: Brand / Campaign / Communication Strategies & Development, New Business Development & Expansion Strategies, Business & Business Model Analysis, Growth Strategies & Forecasting, Market Research, Internal Communication Strategies & Development, Shareholder / Investor Communications, Product Management & Development, ROI modelling, etc.
• Acting as the Project Manager in close relationship with Agencies and other Partners


Video Games & Animation

Head of Growth Strategy & Insights

Swieqi, Malta

February 2019 - November 2019 (9 months)

• Developed business cases to identify growth opportunities for brand, portfolio and geographic expansion within highly regulated markets with legal & operational complexities
• Led competitive analysis to recommend Country Managers improvement points in GTM and campaign strategy in +5 new markets
• Owned the Employer Brand and internal communication strategies to support strategic efforts in Change Management
• Advised Country Managers with market, product & competitive analysis, strategic briefs and problem-solving


Video Games & Animation

Brand Lead

Swieqi, Malta

March 2017 - January 2019 (1 year and 10 months)

• Created strategic, creative and production processes around campaign development for all Channels (inc. offline + affiliates) for European Markets (UK, SE, DK and DE markets under strict regulations with budgeting responsibilities)
• Successfully managed the implementation of the Rebranding Project to define the Vision, Values, Brand Architecture, Value Proposition, Product Vision, Brand Idea, Brand Personality and Marketing Guidelines creation
• Led global consumer and competitor research from ethnographic to quantitative to interpret market insights and influence the Product Roadmap

The Coca-Cola Company


Global Projects Manager

Istanbul, Turkey

December 2015 - May 2016 (5 months)

• Generated the communication & campaign strategies for global integrated
marketing projects in coordination with local markets: FIFA 18 for Coca-Cola and worldwide relaunch for Fuze Tea
• Evaluated as Exceptional performer for 3 times in 4 years within the BU, won three global Marketing Excellence Awards

Katerina Karamallaki - Casual Business


I had the pleasure to work closely with Sonat at Casumo during a critical time of rebranding the company. Her thinking, strategy and direction was pivotal to the project and the company as a whole. She is a very experienced strategist who can communicate analytical thinking to everyone, including the creative team and can marry business strategy with big ideas. With her solid understanding of market research and strategic planning she created the perfect foundation for creative thinking to flourish. Most importantly, she is a nice person to work with. Everyone from C-Level to employees was looking to her guidance. I would love to collaborate with Sonat again in the future, it was a joy working with her.

Eda Kirali - Unilever


Sonat is a very experienced and future oriented brand, digital brand, marketing strategy architect whose vision and output are very valuable for the brands/companies work with her. She works for mega brands and companies and as a strategist and also consultant, she always reflects knowledge and her instruments from her diverse background to the projects that she run. Her result oriented, end to end focus from consumer to market; drive the projects and brands to winning and exceptional strategies. She is really good at merge the creativity with business, consumer and market needs. We got consultancy service for the digital brand and communication strategy of the main digital content platform of Unilever Turkey in Foods Category. Looking forward to work her again for the future projects.

Selin Kahraman - Pepsico


A truly deep thinker, very experienced brand strategist, has amazing real-life cases with multiple global mega brands, understands the workings of the human psyche, can do divergent and convergent thinking at the same time. Sonat has a great balance of creativity and business thinking that makes her a unique consultant that understands how to balance practical solutions with big ideas. We got consultancy services from Sonat for several Pepsico ads and business questions in Europe. The most noteworthy successes include an iconic Xmas advert that got all-time high scores in consumer tests as well as strong business results, and a meta-analysis of our advertising database in UK which then turned into an advertising playbook. Looking forward to our next project together.