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Sonja Kruger

Planneur Strategique / Consultante en Stratégie

Works remotely from Paris

  • 48.8546
  • 2.3477
  • Suggested rate 500 € / day
  • Experience 7+ years
  • Response time 4 hours
Propose a project The project will begin once you accept Sonja's quote.

This freelancer is available part-time (4 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 4 days per week

Propose a project The project will begin once you accept Sonja's quote.

Location and workplace preferences

Paris, France
Remote only
Primarily works remotely


Project length
Would prefer:
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
Would prefer to avoid:
  • Between 3-6 months
  • ≥ 6 months


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • English

    Native or bilingual

  • French



Skills (15)

Sonja in a few words

I'm a senior freelance brand and communication strategist with +10 years' experience in the industry.

Since the birth of our species (and in every culture), we have used stories and storytelling (in some form or another) as a means of entertainment, education, cultural preservation, instilling moral ideologies, transmitting history – and ultimately to feel understood. Stories are our way of validating our existence as real, as a progression of events that has occurred, sharing and reflecting, and finally to build for something bigger. Branding and Strategy is no different irrespective of the specialist disciplines in Marketing, Communication and Advertising.
This is what I do, integrated seamless brand behaviour and communication strategy.

I help brands and agencies to create strong brands with strong storytelling by leveraging cultural insights and trends shaping the world in which we live. I work predominantly in the luxe, beauty, personal goods and alcohol sectors but I'm open and have spent time in many other sectors to date.

Furthering on from my brand and communication expertise, I also help French agencies and clients transform their existing French work into an English counterpart, representative of its original intent.

A few brands I've worked on recently include Yves-Saint Laurent, Issey Miyake, Chloë, Armani, Rogé Cavaillès, Biotherm, L'Oréal, Vins de Bordeaux, Cointreau, Bourjois, Beauté Privée, Atelier Cologne and Winston (JTI).

Visit my LinkedIn profile for more



Consulting & Audits

Strategy Consultant  - As a freelancer

Paris, France

November 2019 - Today (3 years)

Strategy development and consulting in business marketing , brand marketing and consumer marketing


Consulting & Audits

Lead Global Strategist

Paris, France

August 2017 - February 2018 (6 months)

Development of integrated global, in-market and regional strategies for European and Asian markets
Brands: L’Oreal Beauty (Yves Saint-Laurent, Biotherm)


Consulting & Audits

Group Marketing Manager & Head of Culture

Johannesbourg, Afrique du Sud

January 2016 - July 2017 (1 year and 6 months)

Redefining industry marketing approaches and developing marketing strategies focused on cultural movements through integrated marketing communication; platform development for collaboration, growth and innovation; and social responsibility


Consulting & Audits

Group Brand Manager

Johannesbourg, Afrique du Sud

August 2010 - January 2016 (5 years and 4 months)

Developing and delivering the agency brand strategy through integrated marketing communication; and managing the brand behavior and identity on a daily basis; lead and support new business initiatives and pitches
Brands pitched: MTN, Appletiser, South African Tourism, Neotel, Romanian Tourism, South African Airlines, TIGO, Liberty Insurance, Standard Bank, Aquafresh,etc.

TBWA Hunt Lascaris - TBWA

Consulting & Audits

Strategic Planner

Johannesbourg, Afrique du Sud

August 2009 - August 2010 (11 months)

Delivering communication strategies, competitor reviews and innovation & growth workshops for clients in Personal Hygiene, Personal Care, Pet Food, Fast Food, Home Care, Sweets & Confectionary, Banking, and Non-Profit categories
Brands: Tiger Brands, Nampak, Mars Foods, Steers, Standard Bank, REPSSI


Wine & Spirits

Junior Product Innovation Strategist

Prague, République tchèque

March 2008 - February 2009 (10 months)

Analyse consumer lifestyle and consumption trends for the development of new products in the beer industry