Skill set (14)
Industry fields of expertise
Soraya in a few words
With over three years of experience in Digital Marketing and E-commerce, I am passionate about driving business transformation through digital solutions. As a results-driven Salesforce Consultant, I specialize in designing and implementing effective strategies using Salesforce Marketing Cloud, Commerce Cloud, Service Cloud, and Sales Cloud. With the ability to inspire enthusiasm and foster positivity, I have always been drawn to working in multicultural environments.
Experience
- NuvolarSalesforce ConsultantTECHJanuary 2024 - October 2024 (9 months)Madrid, SpainWorking on the integration of multiple projects within Salesforce, enhancing the internal opportunity management tool, and ensuring seamless operations across various international offices.• Cross-Project Coordination: Work closely with project managers and stakeholders from various international projects to ensure their Salesforce requirements are met and integrated effectively.• Custom Solutions: Develop and implement custom solutions for different projects, ensuring they are scalable and align with overall business objectives.
- Nfq Advisory, Solutions, OutsourcingSalesforce ConsultantMay 2022 - January 2024 (1 year and 8 months)Madrid, SpainSalesforce Administrator Managing and optimizing Salesforce implementations:•Managing user accounts, profiles, roles, and permission sets.•Configuring and maintaining data security measures, including sharing rules, record-level security, and field-level security.•Implementing and automating workflows, approval processes, and escalation rules. Marketing Cloud Specialist Analyze, define and implement marketing solutions:•Designing and implementing marketing automation workflows and customer journeys using Journey Builder.•Leveraging Contact Builder to create customer segments.•Creating Data Extensions and data relationships to facilitate targeted and segmented campaigns.•Scheduling and automate recurring campaigns through Automation Studio and SOQL.•Creating dynamic and personalized content using AMPscript, HTML, and CSS languages.•Conducting data analysis and reporting through Salesforce Intelligence. Provided training to the Salesforce Department as well as support to clients and end users on Marketing Cloud Functionalities.
- MultiópticaseCommerce Assistant and Marketing Automation ManagerMarch 2021 - May 2022 (1 year and 2 months)Madrid, SpaineCommerce Assistant - Salesforce Leading the company-wide digital transformation improving its eCommerce strategy B2C from design to go live:•Implementing data analysis as a based of the strategic business decisions. Developing plans to ensure growth.•Defining and setting up promotional campaigns on Salesforce Commerce Cloud (up to 30% increase).•Running site optimization by brand assets such catalogs, banners, PDP, etc. Driving sales, inventory, margin and web KPIs analysis. Marketing Automation Manager – Salesforce Planning, leading and implementing automation tactics with a focus on revenue:•Managing marketing campaigns; tests and analyzing workflow, lead generation, lead nurturing and lead scoring.•Collaborating closely with designers, and MK team to create digital marketing strategies and budgeting.•Performing data segmentation to reach our audiences.
Recommendations
Education
- Máster en Marketing digital y E-commerceInternacional de marketing2020
- Grado en DerechoUniversidad Rey Juan Carlos2017
Certifications
- Google AnalyticsDomestika2020
- TOEICBritish Council2017