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Stjepan Štajduhar

Product Design Lead

Works remotely from Uithoorn

  • 52.2411
  • 4.8251
  • Suggested rate 950 € / day
  • Experience 7+ years
Propose a project The project will begin once you accept Stjepan's quote.

This freelancer is available part-time (2 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 2 days per week

Propose a project The project will begin once you accept Stjepan's quote.

Location and workplace preferences

Uithoorn, The Netherlands
Remote only
Primarily works remotely


Freelancer code of conduct signed
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Verified email


  • Croatian

    Native or bilingual

  • English

    Native or bilingual


Skills (11)

Stjepan in a few words

Grounded in psychology, informed by data, and driven by good ol' gut feeling and good taste, I design workplace software that allows people to focus, feel confident, and gain progress in their day.

I set out to be a psychologist (and completed my MA), but I decided to trust my gut and become a designer. The second best decision I ever made.

I love shaping how people interact with software, and this is why I design software people use at work. My aim is to move away from the typical workplace software, which is often a mechanical, lifeless pile of features, disconnected from what people are trying to do. I believe we can make software that serves people better. That's what I design for.

And that's good for business too!

Stayntouch, the hospitality technology startup I joined in 2013 as one of the first hires - and have led design ever since - had a successful exit to Shiji Group in 2018 and was later acquired by MCR Hotels in 2020. With a $3 billion portfolio of 92 premium-branded hotels, they purchased Stayntouch as "the best property management system in the market".

Besides Stayntouch, I redesigned agenda management software for Boardsync in 2016. The new design helped them double their revenue before Civic Plus acquired them in 2017.

In a nutshell, I've been making things on the internet since 2004. I've worked on 100+ websites, apps, and digital products ranging from mom-and-pop shops to large corporations and enterprise systems.

I've worked with C#, PHP, SQL, and JS – but it's not my cup of tea. I've written millions of lines of HTML & CSS and will write millions more – because I love making stuff with it.

But as much as I love HTML&CSS, design is my jam.




Product Design Lead

Bethesda, United States of America

July 2013 - Today (9 years and 8 months)

Stayntouch makes software hotels use to run their operations: a property management system (PMS). Think of it as a digital heart of a hotel. It's complex, and when it skips a beat, everyone — staff and guests — feels it.

Back in 2013, a typical PMS was an on-premise desktop application that required weeks of training. Hotels were reluctant to change their software because it was a risky move. Imagine putting your entire business's lifeline into a new startup's hands. It's a tough call to make, and penetrating this market with a cloud-based PMS that runs on any device was tough.

As one of the first hires, my job was to design a PMS that would deliver on a promise that hotel staff would need no training to start using the system. The design had to, on first look, convince hoteliers to lower their guard and open up to the possibility of changing their old PMS. User experience (UX) had to be exceptional, and user interface (UI) had to feel intuitive.

As the sole designer working on the PMS, I:
- Designed the UX and UI of the entire product while simultaneously learning about the complex world of hotel operations,
- Wrote the entire HTML & CSS codebase and pushed the limits of what was possible to make the final product feel like a native iPad app,
- Built an interactive product demo, which we used to sell the product, basically securing new clients before the product was ready,
- Collaborated closely with leadership and engineering to ensure my design aligned with business goals and technical possibilities.

Today, our PMS manages over 100,000 rooms in hotels around the world. Hoteliers smile when they see the system's fun, colorful, and easy-to-use design. Some even say it's the easiest system they have ever used — that makes me happy.

And it's good for business, too:
- 50% conversion on self-check-in and 81% on contactless check-in,
- 60 seconds for self-check in, or 30 seconds for staff check-in: 70% time reduction!
- 240% ROI with automated upgrades/upsells.

Jolly Good Design B.V.

Digital & IT


Uithoorn, The Netherlands

May 2020 - Today (2 years and 10 months)

This is my design shop. It's so tiny it's just me here — yet I am big and tall.

Here, I help people like yourself make software other people use at work. My goal is to help the focus, feel confident, and gain progress in their day.


Digital & IT

Web Designer/Developer

Rijeka, PG, Croatia

September 2008 - March 2013 (4 years and 6 months)

This was my first full-time job, which I landed after a few years of freelancing. I wanted it so much that I spent that summer attending a Bootcamp for software developers working on Microsoft technologies. I was the only designer there.

The web team consisted of 4 web designers/developers and an art director, who was in charge of designing most of the websites we made. Once the designs were approved, I would convert them to HTML & CSS while simultaneously building the website using our in-house CMS.

Configuring and building content modules required me to learn C#, XSLT, and SQL, so you could say I did some backend development too. I got up to speed quickly and launched my first client website two months after joining.

When I left the company, I was in charge of building complex interconnected websites for our key clients, like T-mobile and Maistra Hospitality Group.