Skill set (21)
Taha in a few words
High performing, data driven marketing & product leader with experience scaling digital brands to 9 figures and beyond through innovative growth marketing programs and customer obsessed product design. 10+ years of product development, user acquisition, retention, churn prevention and broad commercial experience; most recently within digital media subscription and e-commerce DTC businesses.
Previously led marketing teams at Amazon, Rocket Internet, an Ali Baba Group Company and a leading Ecommerce Brand Aggregator. My academic credentials include a bachelors degree in Economics from Indiana University in Bloomington, and an MBA from the ESADE business school in Barcelona (a top 25 global MBA program). Native English speaker and intermediate in Spanish.
Experience
- UnybrandsDirector - Ecommerce and Platform GrowthE-COMMERCENovember 2021 - January 2022 (3 months)London, UK• Built a team of diverse individuals across Creative, Paid Media, Affiliates, SEO and Content Marketing domains; supplemented by relationships with top tier agencies• Responsible for DTC PnL & end-to-end digital experience for a portfolio of brands across 6 categories in multiple geographies; achieving +50% average YoY growth at healthy CAC:LTV ratios• Oversaw strategy and execution for a paid & partner media budget of $15MMacross Amazon PPC, Paid Social , SEM and Affiliates; delivering a blended ROAS of >6.5X• Drove channel & geographic expansion for portfolio of brands across B2C & B2B e-commerce platforms, delivering +20% YoY incremental top line growth
- Voliot LtdAdvisory BoardMay 2021 - March 2022 (10 months)
- AmazonEngagement Marketing Lead - Europe, Amazon MusicDIGITAL & ITJanuary 2018 - November 2021 (3 years and 10 months)London, UK• Led a regional team of product managers and life cycle marketers responsible for driving customer growth, product feature usage and strategic content promotion across four subscription service tiers in 6 European markets• Contributed to 12x subscriber growth in 3 years by leading GTM's for multiple product, event & tier launches; and developing acquisition & lifecycle programs for user adoption, early life retention, up-sell and upgrades• Exponentially grew owned, operated & earned channel contribution by influencing leaders across a matrix organisation to unlock high visibility touch-points, preferential campaign deliver-ability and promotional budgets• Owned a shared product road-map with personalization and editorial teams which helped improve new music discovery on visual & voice platforms by 2x • Drove acquisition to free & prime tiers through paid channels and promotions at above average CAC to settled LTV ratios
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Education
- Master of BusinessESADE Business & Law School2016Master of Business Administration (MBA)
- Ba, Economics, Telecommunications, BusinessIndiana University Bloomington2008Ba, Economics, Telecommunications, Business