Welcome to Tobias's freelance profile!
This freelancer is available part-time (2 days per week) but hasn't confirmed their availability in over 7 days.
Part-time, 2 days per week
Location and workplace preferences
- Location
- Berlin, Deutschland
- Can work onsite in your office in
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- around Berlin and 50km
Preferences
- Project length
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- ≤ 1 month
- Between 1-3 months
- Between 3-6 months
- Company size
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- 1 person
- 2-10 people
- 11 - 49 people
- 50 - 249 people
- 250 - 999 people
+2 other
Verifications
Freelancer code of conduct signed
Read the Malt code of conduct
Reputation
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Languages
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English
Native or bilingual
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German
Native or bilingual
Categories
Skills (48)
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Beginner Intermediate Advanced1
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Beginner Intermediate Advanced1
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced1
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Tobias in a few words
- 7+ Years of experience in Analytics & Digital Marketing with a focus on tracking/measurement, performance and data accuracy.
- Simultaneously implemented new technologies & data solutions for accurate tracking (JavaScript, dataLayer, GTM, GA360, etc.) and easier KPI/data monitoring (Power BI/SQL/BigQuery/Looker).
- I was regularly in direct contact with major vendors (Google, Facebook, Criteo, etc.) in the Ad Industry in order to test & scale new methods/features. I'm currently a certified Google Partner within the GMP (Google Marketing Platform) universe.
- I can work directly with Product, BI & Development teams to assist with technical challenges such as frontend tracking, server-side tracking, data collection, modelling, and analyses of campaign opportunities, discrepancies, etc.
- Simultaneously implemented new technologies & data solutions for accurate tracking (JavaScript, dataLayer, GTM, GA360, etc.) and easier KPI/data monitoring (Power BI/SQL/BigQuery/Looker).
- I was regularly in direct contact with major vendors (Google, Facebook, Criteo, etc.) in the Ad Industry in order to test & scale new methods/features. I'm currently a certified Google Partner within the GMP (Google Marketing Platform) universe.
- I can work directly with Product, BI & Development teams to assist with technical challenges such as frontend tracking, server-side tracking, data collection, modelling, and analyses of campaign opportunities, discrepancies, etc.
Portfolio
Experience
Self-Employed
Digital & IT
Digital Analytics Consultant - As a freelancer
Supporting clients with their Analytics & Tracking infrastructure across multiple industries:
- Proptech
- SaaS
- E-commerce
- Consumer Electronics
- B2B Sales
- Consulting
Current projects:
- Google Analytics 4 (GA4) Migrations
- Tracking Audits
- Event Tracking concepts & implementation
- Data visualizations & Dashboarding
- Self-Service Analytics services
My clients included but were not limited to:
- Plyo AS
- Sennheiser
- Syzygy
- LOWA
- United Grinding Group
- Proptech
- SaaS
- E-commerce
- Consumer Electronics
- B2B Sales
- Consulting
Current projects:
- Google Analytics 4 (GA4) Migrations
- Tracking Audits
- Event Tracking concepts & implementation
- Data visualizations & Dashboarding
- Self-Service Analytics services
My clients included but were not limited to:
- Plyo AS
- Sennheiser
- Syzygy
- LOWA
- United Grinding Group
Trakken Web Services
Digital & IT
Digital Analytics Consultant
- Google Partner (GMP & GCP)
- Managed 25+ Mid-Market & Large Enterprise clients' GMP Stacks (GA360, GTM, etc.)
- Rolled out GA360 for multiple large clients, from start to finish (Tracking Concept, Documentation, Implementation, Testing, Training, Maintenance, etc.)
- Implementation & Troubleshooting of Advertising tags to improve Marketing tracking (Facebook Business Manager / Meta Business Suite, Google Ads, Instagram Ads, etc.)
- Use of BigQuery for specific client projects
- Certified Looker Partner since Sep 2020
- Managed 25+ Mid-Market & Large Enterprise clients' GMP Stacks (GA360, GTM, etc.)
- Rolled out GA360 for multiple large clients, from start to finish (Tracking Concept, Documentation, Implementation, Testing, Training, Maintenance, etc.)
- Implementation & Troubleshooting of Advertising tags to improve Marketing tracking (Facebook Business Manager / Meta Business Suite, Google Ads, Instagram Ads, etc.)
- Use of BigQuery for specific client projects
- Certified Looker Partner since Sep 2020
audibene GmbH
Health & Wellness
Adtech Manager
- Managed audibene's Analytics & tracking infrastructure (GA & GTM)
- Worked with Frontend team to define & implement tracking concepts (dataLayer & JavaScript)
- Worked with Marketing teams to gather & implement Advertising Partner tracking requirements
- Worked with Frontend team to define & implement tracking concepts (dataLayer & JavaScript)
- Worked with Marketing teams to gather & implement Advertising Partner tracking requirements
trivago
Travel & Tourism
Adtech Manager (Global)
Ad Tech / Marketing Technology
- Built a small team of Adtech specialists from the ground up. - Conceptualized, optimized & tested new internal tracking solutions.
- Set up advanced web tracking hacks via Google Tag Manager & GA360.
- Automated internal Campaign & Tracking setup process.
Marketing Tools
- Conceptualized & realized several internal Marketing tools as per demand by first building MVPs and then delegating & scaling them for more robust functionality.
- Some tools used to achieve these MVPs were MySQL, PHP, Heroku, Power Pivot, Power BI, VBA Macros, MS Access, etc. Marketing Products
- Spearheaded the introduction & implementation of several external Marketing Products within the company. This included Looker, Datorama, Productsup, BrandVerity and Google Analytics 360 Suite.
Attribution & Data Modeling
- Tackled the issue of attribution and aggregation of internal & external Marketing data into one data lake, as well as matching and visualizing it for Marketers.
- Built a small team of Adtech specialists from the ground up. - Conceptualized, optimized & tested new internal tracking solutions.
- Set up advanced web tracking hacks via Google Tag Manager & GA360.
- Automated internal Campaign & Tracking setup process.
Marketing Tools
- Conceptualized & realized several internal Marketing tools as per demand by first building MVPs and then delegating & scaling them for more robust functionality.
- Some tools used to achieve these MVPs were MySQL, PHP, Heroku, Power Pivot, Power BI, VBA Macros, MS Access, etc. Marketing Products
- Spearheaded the introduction & implementation of several external Marketing Products within the company. This included Looker, Datorama, Productsup, BrandVerity and Google Analytics 360 Suite.
Attribution & Data Modeling
- Tackled the issue of attribution and aggregation of internal & external Marketing data into one data lake, as well as matching and visualizing it for Marketers.
trivago
Travel & Tourism
Ad Operations Specialist (Global)
Ad Operations
- Adserver Implementation & Maintenance (DCM)
- Tracking Implementation & Maintenance (GTM)
- Fraud Detection & Prevention
Digital Analytics
- Performance-based optimization - Creation of KPI Dashboards & Reports (Excel, MySQL, Tableau, Power BI)
- Ad Testing (A/B, Multivariate) Product Feeds
- Implemented & maintained Product (Hotel) Feeds for use in Retargeting campaigns
Adtech Support
- Supported Regional Marketing Managers with campaign setup, investigation of conversion discrepancies and troubleshooted tracking issues. Moreover, I was the go-to person for any technical questions for the Marketing Department.
- Adserver Implementation & Maintenance (DCM)
- Tracking Implementation & Maintenance (GTM)
- Fraud Detection & Prevention
Digital Analytics
- Performance-based optimization - Creation of KPI Dashboards & Reports (Excel, MySQL, Tableau, Power BI)
- Ad Testing (A/B, Multivariate) Product Feeds
- Implemented & maintained Product (Hotel) Feeds for use in Retargeting campaigns
Adtech Support
- Supported Regional Marketing Managers with campaign setup, investigation of conversion discrepancies and troubleshooted tracking issues. Moreover, I was the go-to person for any technical questions for the Marketing Department.
Markco Media
Marketing & SEO
Market Research, Competitor Analysis, SEO, Traffic Analysis, Reporting, Landing Page Optimization
Krämer Automotive Systems GmbH
Sales Assistant
Analyzing traffic & sales data, Reporting, Optimization of sales offers & landing pages
Are you sure? Your recommendation will be permanently deleted
Aksel Gresvig - Plyo AS
24/2/2021Tobias has set up and maintained a number of key analytics infrastructure components for us, as well as provided great insight through custom Datastudio reporting. His GA/GTM/DS skills are undeniable. He has also proven to be a very valuable sparring partner for everything related to analytics. Highly recommended!
Education
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Bachelor of Arts - BA
Fachhochschule Bielefeld
2011 -
Bachelor of Business Administration (BBA)
TAMK - Tampere University of Applied Sciences
2011 1 Year Exchange in Finland
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Fachhochschulreife
Fachhochschule Köln
2008 Feststellungsprüfung für Bildungsausländer (US High School Diploma)
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High School Diploma
Shanghai Community International School
2007
Certifications
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Looker Partner CertificationLooker
2020