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Tobias Schmidt

Analytics & Tracking Specialist

Can work in or around Berlin

  • 52.517
  • 13.3888
  • Suggested rate 450 € / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 4 hours
Propose a project The project will begin once you accept Tobias's quote.

This freelancer is available part-time (2 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 2 days per week

Propose a project The project will begin once you accept Tobias's quote.

Location and workplace preferences

Berlin, Deutschland
Can work onsite in your office in
  • around Berlin and 50km


Project length
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 other


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email



  • English

    Native or bilingual

  • German

    Native or bilingual


Skills (48)

Tobias in a few words

- 7+ Years of experience in Analytics & Digital Marketing with a focus on tracking/measurement, performance and data accuracy.

- Simultaneously implemented new technologies & data solutions for accurate tracking (JavaScript, dataLayer, GTM, GA360, etc.) and easier KPI/data monitoring (Power BI/SQL/BigQuery/Looker).

- I was regularly in direct contact with major vendors (Google, Facebook, Criteo, etc.) in the Ad Industry in order to test & scale new methods/features. I'm currently a certified Google Partner within the GMP (Google Marketing Platform) universe.

- I can work directly with Product, BI & Development teams to assist with technical challenges such as frontend tracking, server-side tracking, data collection, modelling, and analyses of campaign opportunities, discrepancies, etc.




Digital & IT

Digital Analytics Consultant  - As a freelancer

Berlin, Germany

November 2021 - Today (1 year and 7 months)

Supporting clients with their Analytics & Tracking infrastructure across multiple industries:
- Proptech
- SaaS
- E-commerce
- Consumer Electronics
- B2B Sales
- Consulting

Current projects:
- Google Analytics 4 (GA4) Migrations
- Tracking Audits
- Event Tracking concepts & implementation
- Data visualizations & Dashboarding
- Self-Service Analytics services

My clients included but were not limited to:
- Plyo AS
- Sennheiser
- Syzygy
- United Grinding Group

Trakken Web Services

Digital & IT

Digital Analytics Consultant

Berlin Area, Germany

September 2019 - October 2021 (2 years and 1 month)

- Google Partner (GMP & GCP)
- Managed 25+ Mid-Market & Large Enterprise clients' GMP Stacks (GA360, GTM, etc.)
- Rolled out GA360 for multiple large clients, from start to finish (Tracking Concept, Documentation, Implementation, Testing, Training, Maintenance, etc.)
- Implementation & Troubleshooting of Advertising tags to improve Marketing tracking (Facebook Business Manager / Meta Business Suite, Google Ads, Instagram Ads, etc.)
- Use of BigQuery for specific client projects
- Certified Looker Partner since Sep 2020

audibene GmbH

Health & Wellness

Adtech Manager

Berlin Area, Germany

September 2018 - August 2019 (11 months)

- Managed audibene's Analytics & tracking infrastructure (GA & GTM)
- Worked with Frontend team to define & implement tracking concepts (dataLayer & JavaScript)
- Worked with Marketing teams to gather & implement Advertising Partner tracking requirements
Google Analytics Google Tag Manager Tracking Performance Marketing


Travel & Tourism

Adtech Manager (Global)

Düsseldorf Area, Germany

January 2016 - September 2018 (2 years and 8 months)

Ad Tech / Marketing Technology
- Built a small team of Adtech specialists from the ground up. - Conceptualized, optimized & tested new internal tracking solutions.
- Set up advanced web tracking hacks via Google Tag Manager & GA360.
- Automated internal Campaign & Tracking setup process.

Marketing Tools
- Conceptualized & realized several internal Marketing tools as per demand by first building MVPs and then delegating & scaling them for more robust functionality.
- Some tools used to achieve these MVPs were MySQL, PHP, Heroku, Power Pivot, Power BI, VBA Macros, MS Access, etc. Marketing Products
- Spearheaded the introduction & implementation of several external Marketing Products within the company. This included Looker, Datorama, Productsup, BrandVerity and Google Analytics 360 Suite.

Attribution & Data Modeling
- Tackled the issue of attribution and aggregation of internal & external Marketing data into one data lake, as well as matching and visualizing it for Marketers.


Travel & Tourism

Ad Operations Specialist (Global)

Düsseldorf Area, Germany

May 2013 - December 2015 (2 years and 7 months)

Ad Operations
- Adserver Implementation & Maintenance (DCM)
- Tracking Implementation & Maintenance (GTM)
- Fraud Detection & Prevention

Digital Analytics
- Performance-based optimization - Creation of KPI Dashboards & Reports (Excel, MySQL, Tableau, Power BI)
- Ad Testing (A/B, Multivariate) Product Feeds
- Implemented & maintained Product (Hotel) Feeds for use in Retargeting campaigns

Adtech Support
- Supported Regional Marketing Managers with campaign setup, investigation of conversion discrepancies and troubleshooted tracking issues. Moreover, I was the go-to person for any technical questions for the Marketing Department.

Markco Media

Marketing & SEO

August 2012 - March 2013 (7 months)

Market Research, Competitor Analysis, SEO, Traffic Analysis, Reporting, Landing Page Optimization

Krämer Automotive Systems GmbH

Sales Assistant

April 2006 - July 2006 (3 months)

Analyzing traffic & sales data, Reporting, Optimization of sales offers & landing pages

Aksel Gresvig - Plyo AS


Tobias has set up and maintained a number of key analytics infrastructure components for us, as well as provided great insight through custom Datastudio reporting. His GA/GTM/DS skills are undeniable. He has also proven to be a very valuable sparring partner for everything related to analytics. Highly recommended!