About Audrey
I am driven by comms-lead strategic thinking beyond the typical advertising approach — focusing on branding and design principles, behaviours, clear messaging and consumer experience rather than one-off executions.
Working 4,5 years in big advertising agencies has enabled me to acquire numerous skills (strategic problem/solution thinking, planning, ideation, process/project management) which I’m now seeking to apply to different industries, sectors and clients - with a keen interest in young companies and start-ups.
German
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Dutch
Fluent
Norwegian Bokmål
Basic
Remote only
Primarily works remotely
Experience
- TBWA\BelgiumIntegrated Communications PlannerDecember 2019 - August 2020 (8 months)Brussels Area, Belgium_ Building strategies for integrated campaigns and projects : from consumer insights and experience mapping, creative and communication strategy, culture-driven ideation to cross-media communication planning, connection mapping, digital content and performance strategy, media plan coordination with media agencies _ Brands : McDonald's, Telenet, Stella Artois, NMBS and more. _ Spotting cultural, societal & consumer trends for TBWA\Backlash
- TBWA\Media Arts LabBrand & Interactive StrategistSeptember 2019 - November 2019 (2 months)Los Angeles, California
- TBWA\BelgiumIntegrated Communications PlannerJanuary 2019 - August 2019 (7 months)Brussels Area, Belgium_ Digital and integrated communications lead for McDonald's Belgium and working closely with the brand planner as well as media agency partner to craft the year strategy and communication plan. _ Creative strategy, cross-media communication planning and connection mapping on brands like McDonald's, Telenet, Base, Telenet For Business & more.
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Education
- Master of Science - MSIHECS2016Specialisation in Coordination and media management (international)
- Bachelor of Science - BSIHECS2014Major : Marketing Communication Minor : Public Relations