Description

I help retail and horeca businesses increase revenue by improving sales performance, team execution and customer experience.

With a background as a Store Leader at Apple, H&M and Lush, I combine strong operational expertise with a pragmatic business mindset. I focus on what truly drives results on the ground: conversion, average transaction value, team behavior and in-store experience.

My approach is hands-on and results-oriented. I identify revenue leaks quickly, translate them into clear actions and work directly with teams to implement change. I am not a theoretical consultant. I work close to the field, with managers and sales teams, to create immediate and measurable impact.

I typically work on performance audits, short-term revenue improvement plans, team coaching and the implementation of simple and effective management routines.

If you are looking to structure your operations, improve your sales performance or unlock hidden growth in your business, I can help you turn insights into concrete results.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

Apple Inc.
Retail Manager
TECH
February 2026 - Today (4 months)
Brussels Metropolitan Area, Belgium
Lead, coach, and develop a team, creating an environment where people and performance thrive

• Support team growth through continuous coaching, feedback, and on-the-floor development

• Deliver meaningful and personalized customer experiences

• Foster a culture of accountability, inclusion, and engagement

• Partner with cross-functional teams to enhance the overall store experience

• Continuously adapt leadership style to meet changing needs

• Contribute to business performance through people development and operational excellence
Team Leadership & Coaching Sales Performance Optimization Customer Experience Excellence KPI Analysis & Business Insight Operational Exécution
H&M
Store Leader
FASHION AND COSMETICS
June 2025 - February 2026 (8 months)
Brussels, Belgium
Owned and drove the overall business performance of the store, with full accountability for sales, KPIs, and team engagement

• Translated commercial strategy into actionable plans, improving store performance across key metrics (ATV, UPT, conversion)

• Built and led a high-performing leadership team, developing managers through structured coaching and feedback

• Fostered a strong culture of accountability, ownership, and continuous improvement

• Delivered premium customer experience while balancing operational efficiency and commercial priorities

• Oversaw all store operations including workforce planning, stock flow, and visual execution

• Acted as a key driver of business growth in a competitive retail market
Retail Performance Management Team Development & Training Commercial Strategy Execution Visual Merchandising Execution KPI Monitoring & Action Planning
Restaurant Marconi / RED Experience
Associate Founder
RESTAURANTS AND FOOD SERVICE
April 2024 - January 2025 (9 months)
Belgium
Co-founded and led hospitality and entertainment concepts, blending restaurant operations with experience-driven business models

• Owned full P&L responsibility, driving revenue growth, cost optimization, and profitability

• Built and positioned unique concepts in a competitive market, focusing on customer experience, differentiation, and brand identity

• Managed end-to-end operations including team leadership, supplier management, inventory, and service execution

• Developed and executed commercial strategies to maximize revenue and customer engagement (events, activations, pricing)

• Strengthened business performance through operational efficiency and data-driven decision making

• Gained a 360° entrepreneurial perspective on building, scaling, and optimizing a business
New Business Development Revenue Optimization Customer Experience Design Operations Management Entrepreneurship