Description

Marketing and operations professional with 9+ years of experience in social media and performance marketing, evolving into operational excellence and AI-enabled transformation.

My background is rooted in driving marketing performance and client growth across agency and digital environments. Over time, I increasingly focused on the operational side of performance - improving workflows, aligning teams, clarifying ownership, and implementing automation to create scalable impact.

In the past two years, I have deliberately expanded into operational structuring and AI integration, helping organisations reduce manual workload, increase clarity, and build more efficient systems.

Currently completing executive education at London Business School in Business Analytics with Generative AI and Strategic Leadership, strengthening my ability to lead structured transformation in complex environments.

I’m particularly interested in roles where marketing expertise, operational clarity, and intelligent automation intersect.

Industry field of expertise

Languages

English
Native or bilingual
Dutch
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Brussel (up to 50km)

KOO NV , Cronos Group
MANAGING DIRECTOR / PERFORMANCE LEAD
CONSULTING AND AUDITS
September 2024 - Today (1 year and 9 months)
Antwerpen, Belgium
Transformed and scaled a digital marketing agency by restructuring operations, optimizing performance, and aligning strategy, creative, and client teams around measurable results. Delivered a 30% revenue increase while improving delivery efficiency through redesigned workflows and AI-driven automation. Implemented AI tools to reduce manual workload, accelerate execution, and strengthen strategic output across campaigns and client accounts.

Core expertise:
P&L Ownership · Business Restructuring · Team Leadership & Performance Optimization · AI Implementation & Workflow Automation · Strategic Planning · Resource & Capacity Management
Artificial Intelligence (AI) Digital Marketing Business development Business Transformation AI Automation
Publicis Groupe Belgium
SOCIAL & CONTENT DIRECTOR
PRESS AND MEDIA
April 2023 - November 2023 (7 months)
Brussel, Belgium
Collaborated with global and local marketing teams to create engaging content for our clients. Daily tasks include project management, account management, resource planning, Leading and motivating a team of content managers and creatives, including copywriters, videographers and designers.
Havas Media
SENIOR STRATEGY & CONTENT MANAGER
PRESS AND MEDIA
February 2022 - March 2023 (1 year and 1 month)
Brussel, Belgium
Senior social media manager for creative agency Havas Media. My daily tasks included social strategy development and implementation, project management, account management, editorial planning and performance reporting as well as influencer project marketing, content creation and copywriting.