Description

I specialize in delivering actionable insights and strategic recommendations to drive market growth and enhance brand performance. I hold a broad spectrum of expertise in both quantitative and qualitative market research, enabling businesses to make data-driven decisions in competitive landscapes.

Core competencies:

Quantitative & Qualitative market research

Market opportunity identification & growth strategy

Data & trends analysis

Strategic growth & implementation recommendations

Retail & Food Service landscape analysis

Consumer & market segmentation

Brand tracking & brand equity key performance indicators definition

Data visualization

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Dutch
Conversational

Workplace preferences

Remote only

Primarily works remotely

La Lorraine Bakery Group Belgium
Global market research specialistst
AGRICULTURE
August 2023 - November 2024 (1 year and 3 months)
Alost, Belgium
Mise en place d’une segmentation de marché, d’un outil de compréhension des attentes des clients et consommateurs

Identification de nouvelles opportunités de marché: extension géographique, nouveau produits, nouveaux clients

Optimisation de la stratégie du portfolio de produits

Support à la prise de décisions stratégiques
InSites Consulting
Senior research consultant
CONSULTING AND AUDITS
July 2019 - July 2023 (4 years)
Paris, France
Conduction de projets d’études quantitatifs et qualitatifs complexes

Livraison d’insights stratégique: opportunité de croissance, branding, communication…