About Derlin
Accomplished International Data-Driven Marketing & Sales Expert, Sénior Program Manager with 20+ years of exceptional experience in business intelligence, commercial excellence, and change management. Deep expertise in developing Data-driven strategies, leading large transformational initiatives, and optimizing enterprise marketing and sales operations to drive and sustain exponential business growth. Highly skilled in project management, change mangement, and digital innovation, successfully leading transformational initiatives in global organizations. Impressive history of mentoring teams, defining and implementing new operating processes or business models, and driving data-driven commercial excellence to ensure continuous improvements and maximize revenue impact.
Strategic Analytics, Revenue Management & Commercial Excellence:
(a) Pioneered business intelligence and commercial excellence initiatives that generated significant revenue impact by building customer segmentation strategy, identifying cross-sell opportunities and optimizing global sales & marketing strategy and processes.
(b) Led multiple enterprise-wide value-based pricing strategies and commercial excellence initiatives, integrating data analytics to optimize processes, to create value and enhance operational efficiency.
Advanced Tools Proficiency:
(c) Built and executed data-driven marketing programs that streamlined operations, and improved marketing and sales performance by 5% annually.
Stakeholder Collaboration & Program Management :
(d) Developed and deployed scalable Customer Lifecycle Management and Loyalty programs integrated with marketing automation, DWH, CRM, and ERP solutions, ensuring seamless cross-functional deployment.
Compliance Expertise:
(e) Ensured adherence to data governance, privacy laws, AI ethics, and regulatory frameworks, implementing robust data governance structures to ensure data quality, mitigate risks and maintain compliance.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Bruxelles (up to 50km), Anvers (up to 50km), Liège (up to 50km), Gand (up to 50km), Bruges (up to 50km)
Experience
- FreelanceSenior Program Manager and AdvisorPUBLIC SECTORJanuary 2022 - Today (4 years and 5 months)Brussels, Belgium• Advised the management team on the overarching data and growth strategy, while also supporting business development efforts and client engagements for the pharmaceutical sector. (Livelunger, Ghent - BE)• Direct the implementation of strategic development projects in Province of Haut-Katanga, securing key investments and accelerating infrastructure expansion across priority sectors.• Spearhead the successful execution of two large-scale strategic initiatives within a year, strengthening Haut-Katanga's economic resilience and accelerating infrastructure modernization.• Lead the recruitment and management of domain experts for the PGDF (Project for Sustainable Management of Forests), ensuring compliance with international environmental and sustainability standards. (FDA: French Development Agency)• Develop a comprehensive monitoring, evaluation and learning framework for CRESP, enhancing data-driven governance, management by objectives, and attracting prime investors to advance sustainable development. (World Bank's consultant) Page 2
- WOLTERS KLUWERDirector, Corporate Strategy & Business IntelligenceSOFTWARE PUBLISHINGJanuary 2011 - January 2022 (11 years)Alphen aan den Rijn, ZH, NetherlandsKey Responsibilities:• Advise general and regional directors in building and implementing data-driven growth and commercial strategies.• Establish business intelligence at global level and lead cross-functional teams to create value across our four divisions and drive growth.• Build and implement global marketing programs that foster increased customer focus and support digital transformations including cost reductions, process optimizations, and growth strategies.• Build a centralized reporting and control system from a financial, strategic and commercial perspective.• Direct a global team of 12 Business Analytics Leaders from the Legal DivisionKey Achievements:• Executed and cultivated a global cross-selling initiative across our 4 verticals thru big data analytics, generating $200M+ in additional revenue by aligning flagship products with market needs and optimizing sales strategies.• Engineered a corporate-wide retention strategy, strengthening customer engagement, reducing churn, and increasing lifetime value across diverse business units worldwide.• Built a global business intelligence competency center, integrating cross-functional insights to enhance strategic decision making and drive operational efficiency across four divisions.• Propelled digital transformation with advanced analytics, marketing and sales effectiveness, digital innovation and pricing initiatives driving $25M+ in revenue gains, +8% digital sales growth, and +1.5% retention improvement in 2016.• Secured a €6M investment to build an enterprise-wide data-driven marketing automation function, developing a new operating model that delivered a €4M annual revenue impact while leading a high-performing team.• Managed global teams in executing 40+ consulting projects, with over 50% achieving a €2M+ revenue impact, strengthening data-driven business strategies and enhancing pricing strategy (SaaS pricing).
- WOLTERS KLUWERManager, Sales Development & Business IntelligenceJanuary 2008 - January 2010 (2 years)Amsterdam, NetherlandsKey responsibilities:• Serve as the functional lead for customer retention across 12 European countries with a team of nine direct reports and 70 FTEs assembled from scratch: responsible for developing/executing customer retention strategies.• Advisor and member of the management team in France charged with supporting the Sales & Marketing Director and CEO for one year.• Collaborate on projects/programs that improved go-to-market processes and performance including e-commerce, call centres, resellers channel, partnerships, European tenders and customer satisfaction survey.• Track sales and marketing data/metrics and drive performance through monthly review meetings.• Accountable for supporting the yearly strategic planning process by identifying business opportunities, defining priorities and objectives, aligning with other departments, and, developing sales and marketing strategy and programs.Key achievements• Reduced successfully churn by 1 % annually and expanded the program globally.• Drove strategic initiatives that enhanced go-to-market performance in France across e-commerce, call-centers, sales force, and marketing.• Steered sales and marketing data analysis, aligning business priorities through monthly performance reviews and strategic planning, ensuring data-driven decision-making and revenue growth.
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Education
- Executive Development Program (HPLP)Harvard Business School2015Executive Development Program (HPLP)
- Master of Business AdministrationVlerick Business School2007Master of Business Administration